Friday watch: James & John at @Bigideasmachine interviewed @stellabayles on #prmeasurement metrics, why SEO should be explored in b2b PR as well as consumer AND what tech we should use when budgets are tight. Full interview here: youtu.be/VMvP_E6ijUQ

This Wednesday, we will be joined by the head of editorial and news at @72pointUS to discuss the changes on news-desks and how to sensitively navigate them right now. Space is limited, register now to secure you webinar place: bit.ly/sellinwebinar

What is attribution and why should #PublicRelations care? The latest episode of the #PRresolutionpodcast sees @stellabayles interview marketing measurement and attribution expert @therustybear to find out. This is need-to-know stuff & #PRmeasurement GOLD podcast.coveragebook.com/sev…

Freshen up your marketing strategy with tips from these 6 inspiring B2B campaigns blog.coveragebook.com/6-insp…

Looking for some B2B inspo - here are 6 creative examples of B2B marketing from around the world - blog.coveragebook.com/6-insp…

What’s next for PR? @jerridgrimm talks about the moving lines between paid media and PR blog.coveragebook.com/the-ne…

Paid PR promotion vs editorial: The changing landscape of the PR world blog.coveragebook.com/the-ne…

Why PRs are leveraging both paid and editorial media blog.coveragebook.com/the-ne…

What sets paid and editorial PR apart? blog.coveragebook.com/the-ne…

Are you working with Instagram influencers? Here are some great tips from @sabguthrie on how to #measure your campaigns: blog.coveragebook.com/how-to… #measurepr

Looking to use an Instagram influencer in your next campaign? @sabguthrie mentions some great #tools here to make it easy to find who to work with blog.coveragebook.com/how-to… #influencermarketing