Hand-picked content from the PR industry and also (importantly) outside it! Also home to the #PRresolutionPodcast 🔊
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Joined February 2015
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What is attribution and why should #PublicRelations care? The latest episode of the #PRresolutionpodcast sees
@stellabayles interview marketing measurement and attribution expert @therustybear to find out. This is need-to-know stuff & #PRmeasurement GOLD podcast.coveragebook.com/sev…
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Big news 🚀. CoverageBook 2 is here. resolution.coveragebook.com/…
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#PRmeasurement grumble. I do wish more people would stop inferring that a publication/influencers total audience is the sum of how many people might see that coverage. It's not. Here is the problem & my team's attempt at a solution... coveragebook.com/for/credibl…
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Why CoverageBook? Because we want sh*t to change 🙏🏼👊🏼😘
Felt good to delete my crap "about Us" page on @coveragebook & replace it with "why us?" instead. i.e. what change do we want to see in #prmeasurement & #prtech - coveragebook.com/why-us/
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Have you ever got coverage on a site with a DA of 70+? Then you are ~offically~ in the top 9.5% of PRs in the world (kinda)
@coveragebook has analysed 1.7 million pieces of coverage by their DA and here's how it breaks down...
resolution.coveragebook.com/…
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"Search tells you what people are thinking," says @stellabayles. #TeamHirons is tuned in to today's @PRSA webinar on PR measurement.
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If you work in PR, you have to listen to this. Thank you for tackling such an important issue @stellabayles and @Mrs_Wadds !
It started as a chat about @WeArePRoofed books & resulted in the most important episode of the #PRresolutionPodcast so far. Listen to me & @Mrs_Wadds talk about diversity in PR; from a team & comms perspective, and practitioner vs. publisher responsibility resolution.coveragebook.com/…
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It started as a chat about @WeArePRoofed books & resulted in the most important episode of the #PRresolutionPodcast so far. Listen to me & @Mrs_Wadds talk about diversity in PR; from a team & comms perspective, and practitioner vs. publisher responsibility resolution.coveragebook.com/…
PR Resolution retweeted
I'm looking forward to this next week! Really interesting line up of speakers & take on SEO & PR. I'll be explaining how search data can be used to track public feeling, trust and reputation... #PRmeasurement See you nx Thursday 👇
Webinar tickets available for: The Intersection of Digital PR and SEO! Speakers from: @10yetisdigital, @Builtvisible, @Vodafone_Group and @answerthepublic ow.ly/j6bI30rjLIq
No matter what area of PR you specialise in, 2020 has required a crisis strategy! Get expert tips from consultant & author of 'Crisis Comms Strategies', @amandacomms in this 30min podcast from @stellabayles Listen here: resolution.coveragebook.com/…
🔈New #PRresolutionPodcast - this week @stellabayles explores 'public feeling' with @wadds. Why it's more important than ever for PR to understand it & the tools we need to do the research bit.ly/publicfeelingpodcast
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In the latest edition of @WeArePRoofed, @17_Alicia wrote an brilliant chapter on why it's SO important to lose generalised demographics & 'target audiences' in PR & why data-led more-defined interest groups connect & work better. Here's how to do exactly that using Search data.
Little 🤓 hack for @answerthepublic to get way more ideas about potential target audiences for a type of product or brand. Add in the word "for" after your keyword. e.g. "running for". Then check out the alphabetical results. 208 ideas about niche audiences #searchlistening
📡 NEW #PRresolutionPodcast Live now on iTunes, Spotify & the link below. Let us know your thoughts on 'share of search' over 'share of voice' 🤔
In response to @markritson's @MarketingWeekEd article which pitched ‘share of search’ as an alternative measure of brand popularity over 'share of voice', I interviewed measurement expert @therustybear to find out more & explore if PR can do the same.. bit.ly/PRresolutionshareofse…
📡 NEW #PRresolutionPodcast incoming...
Just had a fascinating chat with @therustybear on ‘share of search’ over ‘share of voice’ following @markritson @MarketingWeekEd article. Find out what it is & what it means to PR in the #PRresolutionPodcast tomorrow. Link in Bio / subscribe now on iTunes/Spotify💡
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A great article on why 'share of search' should be used in marketing measurement over 'share of voice'. People of #PublicRelations this could be a gateway to prove the effectiveness of your brand communications...
Could "share of search" replace "share of voice"? It certainly has a shit ton of advantages. marketingweek.com/mark-ritso…
Friday watch: James & John at @Bigideasmachine interviewed @stellabayles on #prmeasurement metrics, why SEO should be explored in b2b PR as well as consumer AND what tech we should use when budgets are tight. Full interview here: youtu.be/VMvP_E6ijUQ
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Pleased that ethics & responsibility in PR is being discussed, because if this is the only punishment for the huge negative outcome of Cambridge Analytica’s work, we do need to do more as an industry gov.uk/government/news/7-yea…
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And we're live! The fourth #FuturePRoof book is published today celebrating BME talent. Huge thanks to all the talented authors who gave their time and expertise to share best practice and keep the PR industry learning bit.ly/35MOMIG
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I chatted with @stellabayles yesterday—listen to our conversation about using data & storytelling in PR (with broadly applicable ideas!) in the #PRresolutionpodcast. resolution.coveragebook.com/…
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Inspired by @richardbagnall, @AmecOrg Barcelona Principles 3.0, the survey results & the frankly nuts year we've had I feel #PRmeasurment has had a rocket up it's ass to change! My view on where we're at, plus tools & tips (coz we love 'em 😉) #AMECSummit resolution.coveragebook.com/…
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LOVE this quote from @stellabayles - "If people live their best life on Instagram, they live their real life on Google". Really highlights how important it is to use multiple data sources- and why #search is a critical addition to any research project! #amecsummit
