@OutPointHQ
Account based inCanada
About this account
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Account-level information from X, not a live location or the device used for a specific post.
OutPoint is a suite of data science tools used by high-growth B2C marketers to allocate paid media budgets optimized for incremental lift and marginal ROAS
Toronto, ON
Joined November 2020
- Tweets51
- Following17
- Followers62
- Likes64
OutPoint retweeted
Definitely haha. I find it's most useful when running multichannel. Ex influencer, dm, ooh, podcast etc plus fb and sem. The former channels tend to underreport, this helps fill that void a little. What we saw w our survey mapped to what @OutPointHQ was reporting as lift as well
OutPoint retweeted
From our member company, @OutPointHQ catch Erika Fabian at the OneEleven 111 Elevate showcase!
OutPoint retweeted
Great to watch @OutPointHQ’s GTM leader @ErikaFab1an sharing 🔑 marketing and advertising knowledge at @ElevateTechCA
We learn as much from you and your team @cmikulin! Excited to build with you and uncover more insights.
Super excited to be dabbling with Media Mix Modelling for one of our clients!
We checked out a lot of tools and in the end teamed up with @OutPointHQ.
They're helping us uncover which ad platforms are driving the most incremental lift.
Happy to make an intro if interested.
OutPoint retweeted
@AdQuick And @OutPointHQ Partner To Bring Revenue Lift Modeling Solution To Out-Of-Home #Advertising
@RobPalumbo @morrisonOC
martech360.com/marketing-aut…
#newsmedia #informationtechnology #martech #news #digitaladvertising #marketingtechnology #martech360
OutPoint retweeted
PARTNER ANNOUNCEMENT 😎
AdQuick and OutPoint Partner to Bring Revenue Lift Modeling Solution to Out-of-Home Advertising
prnewswire.com/news-releases…
@OutPointHQ is excited to announce its partnership with @AdQuick, the world's leading out-of-home (OOH) advertising platform:
prnewswire.com/news-releases…
OutPoint retweeted
@OutPointHQ is excited to announce its partnership with @AdQuick , the world's top out-of-home advertising platform.
Learn more here:
prnewswire.com/news-releases…
OutPoint retweeted
Ecommerce Platform: @Shopify (Plus)
Customer Data: Measure by @Quantcast
Analytics: Google Data Studio @triplewhale @Lifetimelyio @Supermetrics @northbeam_io @OutPointHQ (Mixed Media Modelling)
Post-Purchase Order Tracking @aftership
OutPoint retweeted
“Performance marketing isn’t antithetical to brand marketing. A brand marketing campaign can be run under a performance marketing framework with assumptions, a model, and measurement.” - @eric_seufert
Core to what we believe (and assume, model, and measure!) over at @OutPointHQ
OutPoint retweeted
#NewMemberAlert!📢
Excited to welcome @OutPointHQ to 111.
OutPoint.app is an automated media mix modeling (MMM) platform that helps high-growth B2C brands better measure and allocate paid media investments across channels.
OutPoint retweeted
You should definitely checkout @OutPointHQ! They do automated media mix modeling for online and offline channels.
OutPoint retweeted
Some latest community updates in this week's newsletter:
-111 hosted its 1st demo day of the year
-111 member @OutPointHQ raised 1.2M USD🥳
-111 members & alumni made PwC's ‘Maturing Fintech Market’ list
Subscribe now to stay on top of our latest updates: mailchi.mp/8fb6d28034a9/news…
OutPoint retweeted
OutPoint Raises $1.2 Million to Improve Effectiveness of Paid Marketing and Mixed Media: startupsavant.com/news/outpo… #startups #funding #tech #marketing @OutPointHQ
OutPoint retweeted
Better resource allocation and distribution can improve competitive advantage (@OutPointHQ)
"Competitive advantage period (CAP) is the time during which a company is expected to generate returns on incremental investment that exceed its cost of capital."
people.stern.nyu.edu/adamoda…
OutPoint retweeted
We're excited to see you tonight! Whether you are looking to grow your team or for your next opportunity, join us for tonight's first TechTO Talent event of the year! Check out our Employer Booths featuring #Ampersand @OutPointHQ & #Thresholds!
>>> lnkd.in/dRV8JVZx
We are excited to join @TechTO for their upcoming TechTO Talent Event on January 19th! Drop by to learn more about working with us, our team, and our opportunities! Register here: bit.ly/3FeGA1X
#TechTOTalent
OutPoint retweeted
🎉 Congrats to 🇨🇦 #startup @OutPointHQ for raising pre-seed funding!
"Maximize the impact of your ad spend"
📈📝 on briefed.in: brf.fyi/30UTrZ5
@TuesdayCapital, @mgvcapitalgroup, @join_ef, Mistral Venture Partners
OutPoint retweeted
Congrats to @OutPointHQ! So excited to have the scale-up join 111, officially in Jan.🎉
prnewswire.com/news-releases…
OutPoint retweeted
@OutPointHQ, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments.
Learn more: tinyurl.com/jzhcpexp
#vcfastpitch