Helping world class companies build distribution moats
Joined September 2024
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- Followers175
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NewForm AI retweeted
Excited to launch WillBot, the first AI performance marketing agent that can actually WATCH your ads.
Most AI marketing tools suck. They lock you into generic workflows, lack context, and rely on "industry" data.
Built on Gemini 2.5 Pro and Claude 3.7, WillBot changes everything:
1. Syncs instantly with your ad platforms (Meta, TikTok, Google, etc.)
2. Watches your ads, analyzes performance, and generates actionable insights
3. Operates through natural language—just ask it anything, right from Slack
It’s like having a media buyer, creative strategist, and data analyst available 24/7 in your pocket.
With a single prompt, WillBot can:
🔎Analyze 1,000s of hooks, bodies, creators
📈 Generate detailed charts & performance reports
📝Craft unlimited high-converting scripts in any language
👀 Monitor ad accounts and notify you instantly about performance shifts
We’ve already analyzed >$100M+ in ad spend with WillBot. To celebrate the launch, we’re sharing a FREE creative report including:
- 50 proven hooks across industries
- Optimal Meta & TikTok account structures
- Access to our database of 1,000+ vetted creators
Reply "WillBot" below and I'll send you the report!
NewForm AI retweeted
Google is dead... sort of.
AI models and social platforms are taking over.
How do you search?
NewForm AI retweeted
Distribution Ep. 4 features @jakemor from @Superwall (#1 paywall optimization platform).
Jake shares how he went from losing $25k in ad spend to building a $3.5M ARR fitness app through ruthless optimization, and why he thinks most founders overcomplicate growth.
His simple but effective approach to monetization changed how we think about paywalls.
Most fascinating?
His take on the future: 80% of Superwall's new customers are first-time creators using AI to build apps.
"The bar for retention will be higher than ever, but someone's going to nail it and hit $50M ARR as a solo founder."
Watch the full episode to learn his full playbook on turning apps profitable, his approach to price discrimination, and why he believes AI will fundamentally reshape how we build and monetize mobile apps.
Full episode below:
youtube.com/watch?v=0_WKb05Q…
NewForm AI retweeted
$8M for 30 seconds. A #SuperBowlLIX ad is IMPOSSIBLE for most businesses.
For just a few grand, you could get an agency to distribute 60 unique videos that reach millions of your target customers—driving real conversions, not just impressions.
We recently helped a startup cut their CAC by 48% by launching high-velocity performance campaigns
Unlike a one-time ad, every video is an asset that is optimized in real-time to bring in more customers
You don’t need a Super Bowl budget to win.
You need smart distribution.
NewForm AI retweeted
I thought gambling was regulated
But these companies are bypassing laws and making bank using agile loopholes
Here’s what I found—who’s building, how they’re distributing, and how they’re staying online 👇🧵
NewForm AI retweeted
> Bydance’s Gauth math taken down from AppStore
> not-Bytedance Guth math now #2 in education
Crazy work but respect the game…
NewForm AI retweeted
We've hired over 10 more folks at @NewFormAI (an ads agency) in the past few months and we've learned a ton from hiring.
4 Insights and thoughts from our experiences as an agency:
1/ Merit-based recruitment transcends credentials. Traditional pedigrees - degrees, past employers, prestigious backgrounds - are secondary to demonstrable expertise. We evaluate talent purely on execution capability.
2/ Non-traditional talent pools yield exceptional ROI. Our highest performers often emerge from unconventional paths, bringing intense drive and domain mastery without institutional polish. They consistently outperform "prestigious" hires.
3/ Retention strategy: Proactive compensation + radical outcome focus. We preempt salary discussions and grant complete autonomy in work structure. 2AM or 2PM - delivery timing is irrelevant if outputs excel.
4/ Specialized role optimization drives scale. Rather than forcing generalist approaches, we identify and leverage individual strengths. Example: Converting a content creator into our head of editing unlocked massive efficiency gains.
NewForm AI retweeted
We write 1000+ TikTok Ad scripts every month
Today I'm giving my scriptwriting SOP (and my process) away for free.
Like + Comment "Script" and I'll DM you ⬇️
NewForm AI retweeted
This is the most important metric for consumer apps working with creators:
Cost per Winning Creative
Creative performance follows an extreme power law, meaning the 80/20 rule is actually even more significant here.
Just 3% of creatives (two standard deviations from the mean) drive half of all results, and in some ad accounts, the disparity is even more drastic.
The top creatives are so much better than the average ones that you shouldn't waste time optimizing mediocre assets.
Be ruthless: find winners, and if something isn't performing, drop them.
