Creative intelligence for @kalshi, @ElevenLabs, @Binance and others. Co-founder @NewFormAI
New York, USA
Joined April 2021
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Andrew Presser retweeted
What makes a great head of growth? Featuring @philgcarter
Andrew Presser retweeted
As you head into the weekend, remember:
You're a monkey on a blue marble drifting through the vastness of space and time. Nothing that happened this week actually matters.
Enjoy your beer.
Andrew Presser retweeted
Today, Elemental Growth is launching our website!
You can use our free tool to compare your growth metrics performance vs. benchmarks.
You can even filter by:
🗂️ Category
🌎 Market
📱 Platform
Check it out at elementalgrowth.com and drop your insights in the comments! 👇
Andrew Presser retweeted
I host a salon dinner for CMOs and senior marketing leaders every quarter.
It's an extremely thoughtfully curated room (3% acceptance rate) where we talk about tactics that work in marketing under Chatham House rules.
Past guests include leaders from companies like Anthropic, L'Oréal, Spotify & Bilt.
Why am I doing this?
I believe that marketing is more important than ever. In a world where products are becoming increasingly commoditized (thanks, AI) and attention can be bought (paid ads), TASTE is the last remaining differentiator.
But taste could mean anything ... like your brand's creative, your ad copy, or even the venue you chose to host your event.
So I started this dinner club to share what's working and talk about where the puck is heading.
Each dinner, I moderate a short discussion in a private dining room at one of New York's most distinctive restaurants.
The next one is on August 20 and September 10.
We have a few seats open. If you're a CMO or senior marketing leader and want to join, DM me!
You'll be in great company, and the food will be spectacular.
Andrew Presser retweeted
Recently, our performance marketing agent WillBot 10xd in usage. Both our internal team and partners can't get enough of it.
The key unlock?
Setting up integrations with all the other data we're using the RIGHT way
Too much data risks worse outputs if you aren't careful. Agents don't just need a lot of data, they thrive with structured data and an architecture to navigate that data properly.
Our team is now able to look at ad account data, competitor ads, social listening, internal best practices, and more with one agent that lives on Slack. Decisions get made faster and with higher confidence as a result
Andrew Presser retweeted
Today we announce raising our Series A and $25M in total funding to do more of the work for the hundreds of companies that trust us with their sales tax and the thousands more we want to serve.
Indirect tax is the least sexy, biggest problem in almost every company that sells anything. In the US, businesses remit over $600B in sales tax a year. Globally it's ~$5 trillion in VAT.
It never goes away. It only gets bigger.
And it lands on people who never signed up for it.
Your controller. Your VP of Finance. Your CFO.
Andrew Presser retweeted
NYC is wild tonight. Streets packed with energy. Cheering everywhere. Everything at the Natural History Museum just came to life.
Andrew Presser retweeted
You don’t need more ads. You need the right ones.
Excited to launch Framework, the worlds first AI Creative Strategist.
It watches every ad, finds what’s actually driving performance, and scales it faster than any media buyer.
Already running for Kalshi, Babbel and 30 more…
Andrew Presser retweeted
no one talks about the flywheel of a great quote.
i've probably seen the @JulienBek "$1T services firm" quote in a dozen+ decks in the past month.
incredible marketing hack.
