Plan, budget, analyze and optimize your marketing in all channels. Gain complete control of your performance, proof the ROI of your campaigns with Musqot.

Stockholm, Sweden
Joined May 2014
Championing the post Covid 19 World: The CPG Edition! In depth look at Strategies from a Statistical Lens Webinar Thursday May 14 2.30 CET 18.00 IST proofanalytics.ai/CPG
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💎 5 Hidden Martech Gems you May Have Missed: 👉 @ReplyAppTeam: Multichannel Sales Engagement 👉 @ActCRM: CRM 👉 @ProofAnalytics: Marketing Analytics 👉 @adfuryppc: AdWords optimisation 👉 @AudienseCo: Social Data Analytics martechbase.com/marketing-te…
Proof Analytics under the hood Part 2. In marketing and more specifically in marketing mix modeling the terms multiplier/ROI/slope, volatility/standard error and delayed effects/time-lag exist. linkedin.com/posts/christoph… #marketingoptimization #AMMM #cac #mta #optimize
The story about Alex Gaski - from U.S Army to MMM expert at McDonald's linkedin.com/pulse/story-ale… #MCD #MarketingStrategy #mmm
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Read the story about Ajay Ahuja one of the world’s top MMM champions. linkedin.com/pulse/story-aja… #mmm #marketingtips
The story of one of the world’s great marketing analysts: Siddhartha Sharan proofanalytics.ai/insight/si…
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Great summary from ⁦@markstouse⁩ about how MPM and Automated Marketing Mix Modelling fuel each other, and how that helps Marketing- and Finance leaders work better together! ⁦@ProofAnalytics⁩ ⁦@MusqotTweet⁩ linkedin.com/posts/markstous…
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Clear marketing org trend that I agree with 100%, based on what we see in most of @MusqotTweet ’s MPM cases now: Enterprises are centralizing ops and tech, to support local decision making and investment mgmt!
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There is a gap between the finance and marketing departments at many companies. Both corporate functions have advanced IT-support systems, but no systems handle their common area of responsibility - marketing finance. #martech #marketingplan
Is your organization currently using Salesforce Marketing Cloud for marketing execution? Add Musqot Marketing Planner for planning, budgeting, and organizing your marketing activities. Learn more in this video: player.vimeo.com/video/24084… #marketingcloud #marketingplanning
Do you know how to measure the effectiveness of your marketing? Are you able to integrate external data sources, like social media, CRM-system, or are you adding them manually? Read about what Marketing Performance Management tools can do today! musqot.com/marketing-perform…… #MPM
Listen to Oscar Nelson, CEO of Musqot Marketing Technology together with Mark Stouse, CEO of PROOF Analytics talks about how to optimize your marketing and increase your marketing ROI.player.vimeo.com/video/34842… #SmartMarketing #PlanningForSuccess #AppExchange #MarketingInvestments
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🍗 Lunch is over... time to get serious! Head over to McCormick Place West, Lake Opeka Theater and listen to Oscar Nelson, CEO of Musqot speaking about how to Unlock Your Consumer Marketing ROI with Strategic Planning #CNX19 #Salesforce success.salesforce.com/sessi… – at Chicago, IL
Don't miss out! Listen to Oscar Nelson, CEO of Musqot Marketing Technology on stage @ #CNX19 Session: Unlock Your Consumer Marketing ROI with Strategic Planning. McCormick Place West, Lake Opeka Theater – at Stockholm, Sweden
Excited to announce that our CEO, Oscar Nelson will be speaking at Connections, Salesforce's digital marketing, commerce & service event of the year in Chicago! Together with Imran Khan MBA (Exec), PMP from Salesforce & Filippos Stergiou from Samsung Electronics. – at Stockholm, Sweden