CEO at Musqot Marketing Technology
Stockholm, Sweden
Joined March 2014
- Tweets127
- Following69
- Followers42
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#BusinessGPS from @ProofAnalytics is LIVE 👍
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Tomorrow (Thu 23rd April), Proof Analytics and Supermetrics webinar on ”How to optimize your data feed and modeling for higher Marketing #ROI 👍 linkedin.com/posts/oscar-nel…
Daniel Wellington, an incredibly fast-growing company, ramps up Automated MMM with @ProofAnalytics
We at Proof Analytics are excited to support Daniel Wellington on their journey to become the world-leading accessory brand!
Proof bridges the ROI gap between #CMOs and #CFOs, delivering cause-and-effect analytics that show the business impact and financ…lnkd.in/d4wdXp2
Proof CEO, @markstouse , on the global list of Comms & Martech’s 25 most influential people!
@ProofAnalytics @MusqotTweet @salesforce linkedin.com/posts/christoph…
Inspiring Marketing Analytics views from @shellkillebrew at @PwC New Ventures!
@ProofAnalytics @MusqotTweet
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BIG announcement: @MusqotTweet acquired by @ProofAnalytics , our joint company will deliver true MPM and Marketing ROI analytics end-to-end, taking Marketing Optimization to a whole new level 👍. @salesforce @appexchange linkedin.com/posts/markstous…
"Why a Marketing Finance Solution is Key for Marketing Analytics" linkedin.com/pulse/why-marke… by @AnnaBrannberg on @LinkedIn
Great summary of the benefits of MPM + Marketing Analytics cross breeding, from @AnnaBrannberg at @MusqotTweet
Martech Rountable at @CMO_GDS Great discussions with great brands today, here are my takeaways from @MusqotTweet discussions with @salesforce Trailblazer customers @Philips and @Ticketmaster linkedin.com/posts/oscar-nel…
My reflection on Summit Challenges at CMO Insight Europe! @MusqotTweet linkedin.com/posts/oscar-nel…
Great summary from @markstouse about how MPM and Automated Marketing Mix Modelling fuel each other, and how that helps Marketing- and Finance leaders work better together! @ProofAnalytics @MusqotTweet linkedin.com/posts/markstous…
Marketing-mix-modelling and Performance Management event, with @MusqotTweet and @ProofAnalytics, hosted by SCCI in Bangalore. So much marketing innovation is happening in India right now 👍 linkedin.com/posts/oscar-nel…
Clear marketing org trend that I agree with 100%, based on what we see in most of @MusqotTweet ’s MPM cases now: Enterprises are centralizing ops and tech, to support local decision making and investment mgmt!
Coming up, Salesforce Consumer Products Cloud... featuring @MusqotTweet @appexchange linkedin.com/posts/oscar-nel…
@markstouse puts the alliance between @MusqotTweet and @ProofAnalytics into very condenced words: together our two companies enables marketing leaders to go from marketing cash-out to business performance cash-in linkedin.com/posts/markstous…
Marketing Operations need to be integrated into the fabric of broader business operations (not least finance)!
Success factor highlighted in #CNX19 presentations by IBM as well as Samsung 👍! @MusqotTweet #MarketingOperations linkedin.com/feed/update/urn…
@"MUSQOT BUILDS ON KEY ALLIANCES TO GIVE MARKETERS FIRST END-TO-END VIEW OF MARKETING FINANCE, CUSTOMER IMPACT AND BUSINESS VALUE " linkedin.com/pulse/musqot-bu… on @LinkedIn
Good conversation earlier this week - how and WHY Enterprises should work to bridge the gap between marketing ang finance!
Listen to Oscar Nelson and Anna Engman from Musqot, discussing the challenges that marketing and finance teams face when trying to align KPIs to achieve strategic business goals. player.vimeo.com/video/33723…
#SmartMarketing #PlanningForSuccess #AppExchange #MarketingInvestments