Which biscuit comes to mind with chai? The one that ends with G or starts with G? Millions of Indians already think the latter. But to get a billion more on our side, @TalentedAgency and @GoodDayCookies are relying on... one single visual. Introducing HEADLINES. A Good Day campaign without Good Day. Or is it? Now live wherever chai is sold, pan India. Right from a massive collaboration with Chai Point, to Chai Tapris across metros, to corporate cafes, modern trade, airports - with more to come. Whether it's Special Chai, Masala Chai, Cutting Chai or 'bas ek chai' - remember, there will always be Good Day on your mind. PS: Grab a cup of chai before you watch this video. And maybe, a Good Day will make HEADLINES for you too :) PPS: Also probably the first time a creative-hack permitted a product ad for a large food brand to go live without the familiar 'Green Veg Logo' :)