The Mobile User Acquisition Show (@MobileUAShow) profile picture

The Mobile User Acquisition Show

@MobileUAShow

The Mobile User Acquisition Show by @RocketShip_HQ Each episode features growth strategies and tips from the leading edge of mobile user acquisition.

mobileuseracquisitionshow.com/
Joined October 2020
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Photo by The Mobile User Acquisition Show (@MobileUAShow)Photo by The Mobile User Acquisition Show (@MobileUAShow)Photo by The Mobile User Acquisition Show (@MobileUAShow)Photo by The Mobile User Acquisition Show (@MobileUAShow)Photo by The Mobile User Acquisition Show (@MobileUAShow)Photo by The Mobile User Acquisition Show (@MobileUAShow)Photo by The Mobile User Acquisition Show (@MobileUAShow)Photo by The Mobile User Acquisition Show (@MobileUAShow)Photo by The Mobile User Acquisition Show (@MobileUAShow)Photo by The Mobile User Acquisition Show (@MobileUAShow)
The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems22 Jan 2023
Collecting more data doesn't always lead to lower conversion 🎙️/📹 How to unlock web-based flows for massive scale 💡 @ToddKane (VP of Growth @LearnWithHOMER) 🙏 @MobileUAShow 🔗 youtube.com/watch?v=2Vqe34vo… #1GemEveryday
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The Mobile User Acquisition Show retweeted
Shamanth Rao (@ShamanthRao) profile picture
Shamanth Rao
@ShamanthRao20 Jan 2023
After 4+ years(!) of hosting the @MobileUAShow, the #1 piece of feedback I’ve gotten is: “the podcast highlights the amazing work done by your guests - BUT we’d like to see more about YOUR work, your learnings - and teachings.” so: I started a newsletter - details below. 👇
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems5 Jan 2023
First-party data in the bidding logic for better targeting 🎙️/📹 The ascendance of cross-promos in a post-ATT world 💡 David Philippson (CEO at @dataseat) 🙏 @MobileUAShow 🔗 youtube.com/watch?v=9G4zGiKo… #1GemEveryday
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems1 Jan 2023
Incrementality measurement itself is not enough 🎙️/📹 4 challenges of MMM based incrementality models and how to mitigate them 💡 @ShamanthRao (CEO at RocketShip HQ) 🙏 @MobileUAShow 🔗 youtube.com/watch?v=nyHJvZNu… #1GemEveryday
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems23 Dec 2022
Have your cross-promo ads as part of your mediation 🎙️/📹 The ascendance of cross-promos in a post-ATT world 💡 David Philippson (CEO at @dataseat) 🙏 @MobileUAShow 🔗 youtube.com/watch?v=9G4zGiKo… #1GemEveryday
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems15 Dec 2022
💎Growth Gems #81 is out! Get bite-sized insights on: - Web-based acquisition by @ToddKane on @MobileUAShow - Post-ATT UA by @Thomasbcn at @apppromotion - Google AdROAS campaigns by @matejlancaric growthgems.substack.com/p/gr…
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems17 Dec 2022
“Passive” vs. “Active” marketing 🎙️/📹 Thinking Out of the Black Box to Win with Google UAC 💡 Natalie Drozd (User Acquisition Manager at @GetTheFabulous) 🙏 @MobileUAShow 🔗 youtube.com/watch?v=Dy2l-dpS… #1GemEveryday
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The Mobile User Acquisition Show retweeted
Ekaterina Gamsriegler (@mathe_marketing) profile picture
Ekaterina Gamsriegler@mathe_marketing8 Dec 2022
My first podcast experience where I talk about our approach to monetization, retention features as growth drivers, and implementation of social viral loops 🤓 #growth #mobileapps
The Mobile User Acquisition Show (@MobileUAShow) profile pictureThe Mobile User Acquisition Show@MobileUAShow7 Dec 2022
Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo. Ekaterina talks about how the iOS privacy changes were the early impetus for monetization experiments, and describes the levers that impact it. More: mobileuseracquisitionshow.co…
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems30 Nov 2022
Does your app really benefit from a freemium model? 🎙️/📹 How to optimize products for forever: win with subscription apps 💡 @robbiebax (Strategy Consultant) 🙏 @MobileUAShow 🔗 youtube.com/watch?v=SHYkmxNR… #1GemEveryday
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems28 Nov 2022
Strong alignment between teams leads to winning creatives 🎙️/📹 How to Break Out of a Creative Rut by Resetting your Processes 💡 Danika Wilkinson (Head of Marketing at Take-Two Interactive) 🙏 @MobileUAShow 🔗 bit.ly/3ELMVF1 #1GemEveryday
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems29 Nov 2022
💎Growth Gems #80 is out! Get bite-sized insights on: - Subscription Monetization by Sviat (Applica Agency) on @adapty's podcast - Misleading creatives on @ShamanthRao's @MobileUAShow - Onboarding/Product by @darrells_tone on @SubClubHQ growthgems.substack.com/p/gr…
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The Mobile User Acquisition Show retweeted
Replai (@Replai_io) profile picture
Replai
@Replai_io10 Nov 2022
Replying to @AdQuantum_Ltd
💡Very interesting insights from @MobileUAShow and @AdQuantum_Ltd on when to use meta-misleading/misleading ad creatives when core creatives are burning out. Storytelling and exaggerating game mechanics in ads are good ways to expand your audience reach. ✅
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems20 Nov 2022
A "softer" monetization approach post-ATT? 🎙️/📹 Winning Strategies for Subscription Apps in 2022 💡 @Thomasbcn (Independent Growth Consultant) 🙏 @MobileUAShow 🔗 youtube.com/watch?v=mOneyphm… #1GemEveryday
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems31 Oct 2022
Replying to @growthgems @SeanEllis
There’s an optimal time for cross-promo in a user’s journey. Tuesday 🎙️/📹 The ascendance of cross-promos in a post-ATT world 💡 David Philippson (CEO at @dataseat) 🙏 @MobileUAShow 🔗 youtube.com/watch?v=9G4zGiKo… #1GemEveryday 💎
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems25 Oct 2022
There’s an optimal time for cross-promo in a user’s journey. 🎙️/📹 The ascendance of cross-promos in a post-ATT world 💡 David Philippson (CEO at @dataseat) 🙏 @MobileUAShow 🔗 youtube.com/watch?v=9G4zGiKo… #1GemEveryday
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems10 Oct 2022
Replying to @growthgems @andy_carvell @phituregrowth @PurchaselyCom @scopely @GameRefinery @liftoffmobile @upptic
#1GemEveryday 💎 Thurs - Day 279 🎙️/📹 Why and How to Develop Subscription-Based Apps 💡 @burcaw (CEO at @HelloNamiML) 🙏 @ShamanthRao @MobileUAShow ⛏️🔗 more #growthgems on this in Growth Gems #66 👉 growthgems.substack.com/p/-g… 👇💎👇
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems6 Oct 2022
#1GemEveryday 💎 Day 279 🎙️/📹 Why and How to Develop Subscription-Based Apps 💡 @burcaw (CEO at @HelloNamiML) 🙏 @ShamanthRao @MobileUAShow ⛏️🔗 more #growthgems on this in Growth Gems #66 👉 growthgems.substack.com/p/-g… 👇💎👇
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The Mobile User Acquisition Show retweeted
Thomasbcn (@Thomasbcn) profile picture
Thomasbcn@Thomasbcn5 Oct 2022
Meta is following Google's steps, doubling down on an ever worsening user experience to squeeze a bit of juice for shareholders "Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots: Explore home page and in profile feeds"
Eric Seufert (@eric_seufert) profile pictureEric Seufert
@eric_seufert21 Sep 2022
Replying to @eric_seufert
3/ Ad platforms can increase revenue with some combination of 4 tactics. YouTube is pursuing two of these: not only is it experimenting with increased ad load, but it's incentivizing creators to produce content for its TikTok competitor, Shorts, with a revenue share scheme
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Image from Eric Seufert (@eric_seufert)
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems3 Oct 2022
#1GemEveryday 💎 Mon - Day 269 🎙️/📹 How to optimize products for forever: win with subscription apps 💡 @robbiebax (Strategy Consultant) 🙏 @ShamanthRao @MobileUAShow ⛏️🔗 more #growthgems on this in Growth Gems #70 👉 growthgems.substack.com/p/-g… 👇💎👇
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The Mobile User Acquisition Show retweeted
Growth Gems (@growthgems) profile picture
Growth Gems@growthgems3 Oct 2022
Replying to @growthgems @robbiebax @ShamanthRao @MobileUAShow @AllTrails @drbarnard @RevenueCat @SubClubHQ
#1GemEveryday 💎 Wed - Day 271 🎙️/📹 How to Break Out of a Creative Rut by Resetting your Processes 💡 Danika Wilkinson (Head of Marketing at Take-Two Interactive) 🙏 @MobileUAShow @ShamanthRao ⛏️🔗 more #growthgems on this in Growth Gems #62 👉 growthgems.substack.com/p/-g… 👇💎👇
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