
Start building better games with data driven #MobileGame optimization tools!
Helsinki, Finland
Joined October 2014
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🦉 A feud between the Duo Owl and Brawl Stars’ Spike led to a surprising collaboration.
A seven-day Duolingo streak unlocked exclusive Brawl Stars loot, claimable only in-game.
The result: a bump in downloads, a lift in DAU.
🔗 na2.hubs.ly/H08sD6J0 (na2.hubs.ly/H08sD6J0)
🐉 Casualization is reshaping 4X strategy, but Game of Thrones: Dragonfire is bucking the trend.
It sticks to traditional 4X mechanics and still climbed to #33 top-grossing in August.
Can strong IP keep traditional 4X competitive?
🔗 na2.hubs.ly/H07TmvY0
✨ Multi-genre mash-ups continue to gain momentum
📣 The latest insights from the mobile game market can be found in our May Analyst Bulletin
👉 Link to our blog: na2.hubs.ly/H06bDXp0
In this Spotlight Short, Brendan Fraher tackles the gap that nobody talks about: your product team knows what hooks users, your creative team knows what drives installs, and somehow those two worlds never fully connect. Until now.
Head to na2.hubs.ly/H05wDB70 to learn more
💡Webstores are becoming the default in midcore games, with more titles shifting players toward webstore-focused currencies.
🚀 Discover more of the latest mobile game market trends in our newest insights!
🔗Link to our blog: na2.hubs.ly/H05wDwg0
A 17-year-old mobile game generating $45M/month - what's behind that kind of longevity?
Our Chief Market Analyst, Erno Kiiski, joins #twoandahalfgamers to unpack how Playrix's Township has evolved over time.
🎧 Listen to the full episode: na2.hubs.ly/H05g3Wg0
👀 Royal Match is giving merge minigames another go, this time with a more sustained rollout.
This and many interesting insights can be found in our Monthly Analyst Bulletin!
🔗Link to our blog: na2.hubs.ly/H04Xsww0
💝From Valentine’s Day insights to new monetization innovations, we've got you covered!
See our latest February Analyst Bulletin for all the latest trends in the mobile market.
🔗na2.hubs.ly/H04gJ1k0
🎣After the busy holidays, it's time to relax and go fishing.
Check out the new fishing minigames in 4X titles and more in our January Analyst Bulletin!
🔗na2.hubs.ly/H03QtXG0
🤼Social feeds, leaderboards, and all-kinds of social elements can significantly elevate prediction market apps
🔭Discover four examples in our Apps and Trends to Watch series on the Liftoff blog:
na2.hubs.ly/H03Hk6w0
🪄From party games to Harry Potter, a lot of seasonal activity was going on in the December mobile game market!
🔗If you want to read about what made this Christmas special, head to our blog and check out our latest Analyst Bulletin:
na2.hubs.ly/H03csVf0
📈Join our 66th podcast episode with mobile games industry expert Saikala Sultanova!
👂Tune in here: na2.hubs.ly/H02ZCMK0
🧽From Wicked to Spongebob, November was busy with some super interesting IP collaborations!
🔗Check out our November Analyst Bulletin: na2.hubs.ly/H02xRth0
👌Join us and Rovio’s User Acquisition Manager Kentaro Sugiura to hear how to fit the right IP into your game!
👂Tune into Mobile Games Playbook podcast episode 65: na2.hubs.ly/H02g55V0
🕷️ Halloween was not only big for the festivities, but also for the interesting mobile game updates!
🔗 Enjoy our carefully crafted Halloween-month Analyst Bulletin for all the latest update highlights, from monetization to UGC: na2.hubs.ly/H023KlJ0
🚀Big moves in the UGC space! Roblox has created their own short-video feature, “Moments”, to drive organic discovery and instant player engagement.
🔗Dive into our latest Analyst Bulletin for more: hubs.la/Q03Q0fG70
👩🎤 AppRefinery is here to stay, and you need this knowledge to stand out in the competitive market!
🦻Learn what, why, and how by listening to yet another exciting podcast episode from GameRefinery:
hubs.la/Q03M2Pmd0
🍪 Our mega Analyst Bulletin combines the hottest mobile game market insights from July and August into one easy-to-digest package.
🔗Check out the latest trends from our blog:
hubs.la/Q03J5HKg0
🔥How to get long-term success in the market?
👨💻Read the LiveOps tool analysis on Hero Wars and get some ideas
🔗Link to our blog: hubs.la/Q03BVJ0k0
🌸In June, some popular Eastern mobile games finally launched globally!
👁️Check out how the new titles are doing in the market
🔗Link to our June 2025 Analyst Bulletin: hubs.la/Q03wQNKv0
