Revenuemaxxing for apps: SDK for IAPs, paywall/onboarding builder, A/B testing with AI, LTV analytics, marketing attribution. 30k+ apps use it. Free to start.
Joined June 2020
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@jakecastilloooo scaled Cal AI from 0 to 15 million users and signed 1,000+ influencer deals in 18 months.
In our new YouTube episode, he shares exactly how it worked 👇
youtube.com/watch?v=OxE79rpG…
If you’re collecting a ton of answers in your onboarding quiz and doing NOTHING with them... bad news, you’re missing an easy win.
Here's advice from @CharlesLiu9 and @kelvinzhg.
Turn those answers into something personal, like a scorecard, a plan or a “wait, that’s so me” moment, and only then show the paywall.
Full episode with them on our YouTube youtu.be/s8Rped5LuWw
Two engineers quit their jobs to build an app for social skills.
Today Gleam has ~400K users and recently did ~$140K in a single month.
We sat down with @CharlesLiu9 and @kelvinzhg to find out how.
5 things worth stealing 🧵
Before you burn money on UGC, test your messaging with static ads.
One persona, a bunch of statics with different angles. Meta will tell you pretty fast what lands.
Then make the video version of the winner. Way cheaper than guessing.
Test your pricing way more often. Try different prices, trial lengths, and yearly vs monthly.
If you have decent traffic, you’ll see which version converts better in 2–3 days.
Full episode with founders of Gleam ai youtube.com/watch?v=s8Rped5L…
No time for lifecycle emails?
We’ll run them for you for 2 months for free.
No upfront cost, you pay a share of the revenue they bring.
Taking a few apps until Oct 20. Reply “EMAIL” ⏳
Is AI about to move apps from subscriptions to subscriptions + top-ups?
Top-ups capture what your most engaged users will pay. So the moment they run out of credits is now your most important paywall.
We dug into it with @roi_mulia on the new episode: youtube.com/watch?v=flZSSe5g…
Happy churn is an acquisition channel.
When users find a partner and delete the app, that's not a loss. Every couple that met on Smitten tells their friends how they met.
If your app solves a problem for good, treat leaving as a win. Celebrate the users who succeed and ask them to share their story on the way out.
"Easy to cancel" on the paywall sounds like a trust builder, right?
But in Smitten's A/B test, it completely flopped. Mentioning cancellation right when someone is about to pay puts the idea of leaving in their head.
To learn more insights, watch a full episode with Ingi youtube.com/watch?v=QiCPORhb…
9 weeks until Black Friday 🎁
State of Holidays 2026 is live. US subscription app data, Oct 2025 to Jan 2026, week by week.
Which weeks bring revenue, which only bring installs, and real paywalls from last December.
Free, no form 👇
go.adapty.io/state-of-holida…
Your Black Friday paywall is a September job.
On Sept 24, @philgcarter and Max Borisik go through last season's US subscription app data, one day before we publish it.
Live at 4:30 PM CEST. The recording goes to everyone who registers 👇
luma.com/app-djbx?utm_campai…
>5% of your cancellations are winnable after the user taps cancel.
Apple's Retention Messaging API is how you reach them.
one screen between Cancel Subscription and the confirmation, and you decide what's on it.
Yurii shows what to put there. Friday, Sept 18.
go.adapty.io/3pvm9a
Prompt → working paywall, live in Adapty
Tomorrow @maximborisik and @freddyfvng build one, then take it apart: flow audit, paywall teardown vs 30k apps, onboarding teardown, A/B test assistant.
Runs in Claude Code, Codex or Copilot CLI.
Last call → luma.com/app-fymg?utm_source…
