@Mixpo

Mixpo combines technology with human expertise to help publishers sell, produce & manage digital ad campaigns.

 Seattle, Victoria BC
mixpo.com
Joined March 2009
  • Tweets3.2K
  • Following1.9K
  • Followers2.1K
325Media
Meet Mixpo's latest outstream #verticalvideo ads. Create a mobile-first, outstream video ad in less than 5 clicks: mixpo.com/blog/post/mixpo_re…
4
1
6
Another great #StationSummit! Congrats to Mixpo partners & @PromaxBDA Gold Winners 2017 @NBCLA, @WGRZ, @WRAL, @10NewsWTSP & @13NewsNow!
1
1
4
Mixpo's @ddcole breaks down what's needed for TV to Succeed In a technology everywhere world: videonuze.com/perspective/re… via @VideoNuze #adtech
1
1
3
Mixpo retweeted
Ad Age
@adage9 Jan 2017
Survival Guide 2017: Get raw data, not a raw deal bit.ly/2i9Rhvk
7
1
3
.@Mixpo's #NoShaveNovember winner @kenecaswell and his bad-ass beard to benefit cancer awareness #mixpogives mixpo.com/blog/post/tis_the_…
1
1
To compete with tech giants, publishers must offer advertisers data targeting and standard ad products that scale. mediapost.com/publications/a…

Supply-Side Insider: U.S. Publishers Must Cooperate To Compete

For every new dollar of digital advertising budget spent in Q1 of 2016, Google and Facebook earned 85 cents, according to Brian Nowak, a Morgan Stanley analyst cited in the New York Times. This stat...

mediapost.com
2
2
60 children have gifts this holiday season thanks to our annual Toy Drive via @CompassHealthIn! #grateful mixpo.com/blog/post/tis_the_…
1
.@kron4news Outside Media Produces November Gains tvnewscheck.com/marketshare/… #videoadvertising @TVMarketShare
1
.@justinkistner's son Alex proves why #verticalvideo is better. How publishers & advertisers are taking advantage: mixpo.com/blog/post/goodbye_…
1
Phones are held vertically around 94% of the time. Once a syndrome is now a better UI, Goodbye VVS! mixpo.com/blog/post/goodbye_… #verticalvideo
.@patrizzi, our head of corporate marketing, breaks down her predictions for #nativeadvertising in 2017 xitter.cf/iab/status/80580025519…
IAB@iab5 Dec 2016
Find out where Native is heading in 2017 with these predictions from IAB members: bit.ly/2gZ58F5
Were you ridiculed for having VVS (#VerticalVideo syndrome)? The cure is here, how publishers are getting on board mixpo.com/blog/post/goodbye_…
Cyber Monday goes mobile, breaks $1 billion in sales on.mktw.net/2fyVzwW

Cyber Monday goes mobile, breaks $1 billion in sales

Cyber Monday sales exceeded all-time records, with mobile sales exceeding $1 billion.

marketwatch.com
1
#CyberMonday Hits $2.67B in Desktop Online Sales, Ranks as Top U.S. Online Spending Day in History: cmsc.re/krCH306GkaJ
7
1
6
"Publishers must stop giving away their best assets—their journalism & direct monetization—for scale" - publisher exec #digitalpublishing xitter.cf/Digiday/status/8027701…
Digiday
@Digiday27 Nov 2016
From our latest confessions: "Scale leads to increases in supply, and supply leads to prices trending to zero." trib.al/OXJFMVu

Confessions of a national newspaper exec: ‘Publishers haven’t got their shit together'

In our latest Confessions interview, a publishing exec says media owners have been way too slow in responding to the biggest threats in digital media.

digiday.com
1
1
Mixpo retweeted
Ad Age
@adage22 Nov 2016
You don't want consumers who don't want you, so forgot about people running ad blockers - DigitalNext bit.ly/2flvHzs
3
2
6
Mixpo retweeted
Ad Age
@adage16 Nov 2016
Facebook reports more measurement glitches overstating Page reach, time on Instant Articles bit.ly/2fYKGSc
2
62
24
43
The importance of audio & video sync in ads: Facebook says it found four more metrics miscalculations wsj.com/articles/facebook-sa… via @WSJ
1
Advertisers And Publishers Are Starting To Get With The Vertical Video Program adexchanger.com/mobile/adver… @adexchanger
Yes, It's Really Time To Get Serious About Vertical Video huffingtonpost.com/advertisi… via @HuffPostBiz #verticalvideo #digitaladvertising
1
Load more