@MeasureUpPod

Official home of the MeasureUp Podcast. Co-hosted by @jgianoglio & @SPoulton taking a curious approach to the world of marketing #measurement. #MMM #measure

 United States
measureup.show/
Joined April 2022
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  • Following76
  • Followers48
27Media
Hi! We are ... @jgianoglio... and @SPoulton... we can't come to twitter right now, so please go and listen to the latest episode of our podcast after th<beeeeep> Spotify: open.spotify.com/show/2Tf8pd… Apple: podcasts.apple.com/us/podcas… YouTube: youtube.com/@measure-up (In technicolor)

Measure Up

Podcast · Jim Gianoglio, Simon Poulton · Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to....

open.spotify.com
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Measure Up Podcast retweeted
Simon Poulton 🐙@SPoulton17 Sep 2024
Hello from the @Snapchat partner summit in lovely Santa Monica, CA. #SnapPartnerSummit – at Santa Monica, CA
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Measure Up Podcast retweeted
Jim Gianoglio@jgianoglio28 Aug 2024
We were thrilled to have @hammer_mt back on the @MeasureUpPod (1st second-time guest)! This time, we talked about prompt engineering - what it is (and isn't), and how to get better results for your marketing and analytics use cases. ▶️ youtu.be/DX_Hz9yzHmM
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Co-host of the pod, @SPoulton covers off on the realities of the Google 3p cookie announcement this week.
Simon Poulton 🐙@SPoulton27 Jul 2024
A (virtual) fireside chat with my peer at @Tinuiti - Brian Binder about the realities of the Google 3P cookie pivot, and why it doesn't really change anything.
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Measure Up Podcast retweeted
Simon Poulton 🐙@SPoulton3 Jun 2024
The latest @MeasureUpPod episode is live!! Join us for more intimate conversation between myself & @jgianoglio re: The MMM Gap (and beyond!) - all episode links here: measureup.show/the-mmm-gap-h…
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Simon Poulton 🐙@SPoulton6 May 2024
Did you catch the latest episode of @MeasureUpPod? Join us as we chat with the one & only @neilhoyne - full episode available on measureup.show
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Some good, Clean (room) humor right here!
Simon Poulton 🐙@SPoulton26 Apr 2024
I just walked into my son's room and he's sitting there is a bunch of email addresses in 2 different piles just matching them up and announcing, "Match!" So, anyway, I was like, what are you doing? I told you to clean up this mess, and he looks at me and says "I thought you wanted a Clean Room."
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Ladies & Gentlemen... The one & only @neilhoyne youtu.be/nMB3J-aTGQM?si=zZwB…

The Challenges of Modern Marketing Measurement with Neil Hoyne, Chief Strategist at Google

What are the biggest challenges facing marketers and analysts today...

youtube.com
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Sneak Preview: We now have a theme song! Thank you to @SilverbauerHour & Jason Packer for this work of art.
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Weekend Listen: Nick Stoltz from @MeasuredInc joined us to discuss the ins & outs all of things incrementality: measureup.show/do-you-really… #MeasureUp #Measure
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Our latest episode featuring Nick Stoltz, CSO at @MeasuredInc is now LIVE!! Today - we're talking INCREMENTALITY! Check out our site for all the details, or check your favorite podcast platform. #measure #GA4 #Analytics
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Link to the episode page: measureup.show/do-you-really…

March 6, 2024: Do you really know how to test your paid media? |…

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media ch…

measureup.show
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Measure Up Podcast retweeted
Simon Poulton 🐙@SPoulton28 Feb 2024
At long last - I'm thrilled to share that I'm joining @Tinuiti as EVP, Innovation & Growth. Can't wait to begin this journey later this week!
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🚨NEW EPISODE ALERT - This week's featured guest is @peter_oneill - the founder of @MeasureCamp - so sit back and enjoy as we dive into all aspects of the unconference that is... MEASURECAMP! 🏕️ measureup.show/unscripted-a-…

Feb 21, 2014: A Dive Into MeasureCamp | Peter O'Neill

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference…

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🚨NEW EPISODE ALERT - This week's guest is @peter_oneill - the founder of @MeasureCamp! Join us as we talk about what makes #MeasureCamp different, upcoming FREE US events (Austin & NY) & the future of the Measurement community! 🏕️Embrace the Chaos measureup.show/unscripted-a-…

Feb 21, 2014: A Dive Into MeasureCamp | Peter O'Neill

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference…

measureup.show
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Isn't it ironic... don't ya think? When a podcast focused on digital marketing analytics doesn't have a website? WELL NOW WE DO!!! measureup.show/ It's like raaaaaaainnnnn on your wedding day! (Only if you're a meteorologist - otherwise, it's just unfortunate)
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Simon Poulton 🐙@SPoulton13 Feb 2024
Am I memeing this correctly?
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We loved have Siobhan Solberg on the show this week to talk about all things Data Privacy! 📺Watch on YouTube: youtu.be/f_FgoW_cps4 🎧Listen on: - Spotify: open.spotify.com/episode/33Z… - Apple: podcasts.apple.com/us/podcas… - Amazon: music.amazon.com/podcasts/c8…
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Measure Up Podcast retweeted
Simon Poulton 🐙@SPoulton1 Feb 2024
IDK who needs to hear this... but it's a leap year, and Feb 2024 is ~3.5% longer than Feb 2023. For digital marketing budgets, pacing, analysis, what have you - you will need to account for this. This means accounting for the 3.5% increase in comps / YoY growth etc.
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🚨Our last episode is here - featuring Higher Ed Marketing Measurement expert - Josh Dodson! Watch the full episode on YouTube: youtube.com/watch?v=DRPRmH8i…
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