Be sure to subscribe to The Social Navigator to get the most important platform updates delivered to your inbox at the end of the month. socialnavigator.beehiiv.com/…

Tired of all those YouTube notifications? They're working on it.

TikTok continues to lean into music integrations while X is making changes to Communities and launching its own messaging app, XChat.

Threads is finally letting users access direct messages on the web, rather than in-app only.

LinkedIn made a change at the top, and expanded promotional options for off-platform events.

April saw some substantial moves in the social space, including multiple executive shakeups and one massive change for Meta.

🧭 The Social Navigator — April 2026 is ready for launch 🧑‍🚀

Have a specific feature request or recommendation? Let us know!

More metrics for Instagram, Facebook, and TikTok

Stop wasting time with metrics you're not using

Apples to apples comparisons are easier to display

Move metrics around on slides to highlight what you want

Create, save, and share dashboard layouts

Custom fonts let teams create reports that look and feel like your brand

Facebook Stories, paid and organic, are ready to be added to your dashboard

Snapchat Public Profiles are now trackable in Measure Studio

So far 2026 has been all about giving increasing flexibility and making life easier for social media teams by building things they’re actually asking for. From new platforms and post types to a host of optimizations and improvements, here's everything we built in Q1 👇

That's a wrap on this month's social updates. Be sure to subscribe to The Social Navigator to get platform news and updates delivered monthly. socialnavigator.beehiiv.com/…

Last but not least, YouTube is gearing up for this summer's World Cup, Twitch is trying to boost subscriptions, Reddit is waging war on bots, and Substack is getting into video.

TikTok is looking for ways to improve its in-app shopping experience, and X is testing out downvotes on comments in an effort to improve user timelines.