I know you have NEVER gone through this, but hear me out… Some social media managers out there…(not you of course) are sometimes asked to post content that they know won’t do well. Crazy right? So what should those social media managers do? Well... as a general rule, leadership teams want data. Usually, if you can prove that X content performs better than Y and drives your business forward by Z, they’ll jump on board. Option 1: Manually compile data - Figure out what variables you want to track. (This could be who is featured in the image, what is the post talking about, what colors are used, etc. - Tag content with the relevant variables - Compile the data on performance - Basically, use an excel spreadsheet where you insert each post and all the metrics you want to track. - You can either do this manually or some platforms have an analytics export capability that you can use and then format to fit your spreadsheet. - Use the data to build a presentation. - Find a way to visually show that posting a picture of the CEO giving a thumbs up reaches 57% less people than a picture of the office puppy. - Then… you correlate reach to sales/site visits/email captures/etc. and show that increasing reach means increasing the KPI that your leadership team actually cares about. - This could go something like this… When we increase reach by X%, site visits go up by Y%. When site visits go up by Y%, sales go up by Z%. Ergo… let me post content that drives REACH. Option 2: Use an automated measurement tool I’ve actually done Option 1 before. Multiple times at multiple employers actually. But here’s the problem… Let’s say your company is like mine and you put out massive amounts of content… now you have to dig through hundreds or even thousands of posts to collect all the data points. I've been plugging @MeasureStudio a lot lately and here’s why… They do everything I mentioned in Option 1 automatically. They use AI to analyze content to help identify what consistently outperforms. It gathers that data across all of your content. Then it can tell you anything you want to know How does my engagement rate compare when the background is a beach vs. a forest vs. a mountain? What about when the subject is a man vs. a woman? What if the facial expression is happy vs. sad? Then, you instantly export data and generate reports that you can use to present to your leadership team. Basically, it's like trading in your Civic for a Ferrari. Partnering with Measure Studio to give away a free social report to the crew. bit.ly/3vTYI2L -- Hope this helps!