Distribution isn’t the moat… Taste isn’t the moat… Agency is the moat

10/10 vouch

Under caffeinated solved

Always exact

Generic searches

step maxxing

Gm What’s working: - Influencers (Flat rate 50% upfront) - UGC (performance based deals) - Apple Ads (shockingly great) - Shipping awesome features - Ask Claude to maximize your TTM (Time to fun, hook users from Day 1) - Reading Rick Rubin’s The Creative Act What isn’t: - Meta ads (testing a new creative today) - AI UGC (still a bit slop) - Being under caffeinated NYC App Week next week, let’s boogie

2 months on the dot Request access to Apple’s retention messaging API ASAP

if you ain't first, you're last

@TomAccoDesign you make great work, i dig it

havent used topYappers, love appkittie

Consumer App Marketing Rankings (personally) 1. Influencers 2. UGC 3. Organic Slideshows (anyone can reach 4k MRR from these alone) 4. Founder Reels (Trial Reels>>>) 5. TikTok Ads 6. Niche Reddit & Facebook Groups (underrated) 7. Apple Ads (profitable but low volume) 8. Google Play Ads 9. AI Avatars 10. Meta Ads (havent cracked, yet) What not to do: try all of these at once What to do: aggressively pursue one for >30 days

Cybersole > Mobile Apps through line

- 50% cash back on UA/ad spend (Meta, Google, TikTok etc.) - 50% of Apple & Google commissions refunded - 50% of cloud/hosting + analytics tools covered - 80–100% of software export profit deductible

Upcoming collection of Swell Apps swellapps.co

He’s cooking

peep dm

You're leaving money on the table by not making an android version of your app 100% no brainer if you’re >5k MRR with iOS

Try eating last meal >3 hours before bed, it’s helped

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