Today marks 6 months since quitting my 9–5 to pursue content + building Bet on yourself, flirt with life, lift weights, and call your mom Worst case, you learn. Best case, you win

Distribution isn’t the moat… Taste isn’t the moat… Agency is the moat

Under caffeinated solved

Gm What’s working: - Influencers (Flat rate 50% upfront) - UGC (performance based deals) - Apple Ads (shockingly great) - Shipping awesome features - Ask Claude to maximize your TTM (Time to fun, hook users from Day 1) - Reading Rick Rubin’s The Creative Act What isn’t: - Meta ads (testing a new creative today) - AI UGC (still a bit slop) - Being under caffeinated NYC App Week next week, let’s boogie

2 months on the dot Request access to Apple’s retention messaging API ASAP

if you ain't first, you're last

Consumer App Marketing Rankings (personally) 1. Influencers 2. UGC 3. Organic Slideshows (anyone can reach 4k MRR from these alone) 4. Founder Reels (Trial Reels>>>) 5. TikTok Ads 6. Niche Reddit & Facebook Groups (underrated) 7. Apple Ads (profitable but low volume) 8. Google Play Ads 9. AI Avatars 10. Meta Ads (havent cracked, yet) What not to do: try all of these at once What to do: aggressively pursue one for >30 days

Cybersole > Mobile Apps through line

- 50% cash back on UA/ad spend (Meta, Google, TikTok etc.) - 50% of Apple & Google commissions refunded - 50% of cloud/hosting + analytics tools covered - 80–100% of software export profit deductible

Upcoming collection of Swell Apps swellapps.co

He’s cooking

You're leaving money on the table by not making an android version of your app 100% no brainer if you’re >5k MRR with iOS

Rested, caffeinated, pushing MRR Happy money Monday

Print media is back @danielbelfort @getoffprint @thesamparr stole Be Chalant

Follows and products I enjoy: Apps @blakeandersonw @thousif_maker @jackfriks @jakecastilloooo @cesaralvarezll @zach_yadegari @alexolim_ Products @mobbin @Appkittie @wesocialgrowth @viraltoktracker @screensdesign_ Life @george__mack @ShaanVP @SahilBloom

Landed in SF for Tech Week - where are my consumer app killers at?

Barbell strategy for the next decade: 1. Obsess over everything AI. Ship products, test every model, scale what’s working 2. Go aggressively IRL. Build niche communities (retreats for ADD founders, book clubs for pregnant women) Bonus 3rd: Host weekly seminars teaching small business owners how to implement AI. Learn, earn, and network