i make consumer apps impossible to ignore
Joined February 2019
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We’ve used these 14 UGC formats to generate 600M+ organic views.
I put them into a free swipe file with real examples that hit 1M+ views and how to implement them for your product.
Comment “FORMAT” and I’ll send it over.
(Must be following)
if you want my team to run your UGC campaign for your app, book a free UGC audit here: calendly.com/ki-marketing/30…
600M views, 300+ creators, and 500k app installs.
In 2024, raw attention was enough to drive demand.
In 2025, engagement became a stronger signal of demand.
In 2026, it's about reaching the right audience and generating genuine purchase intent.
Audiences are getting more sophisticated, and products are becoming harder to differentiate.
Views don't equal demand. Engagement doesn't equal intent.
The brands that win are the ones optimizing for the highest quality views, NOT the most.
10,000 high intent engaged viewers interested in your product > 1M low quality views not interested in your product
If anyone genuinely tries to do WisprFlow's strategy in 30 days you're gonna need this...
Here's how to build, operate, and manage that UGC ads program:
xitter.cf/jonnyscales/status/209…
When someone genuinely finds a product valuable, they don't care if they know they're watching an ad
Just need enough distribution so your product does reach those people
And that the product is correctly marketed in that content
Jonny UGC retweeted
Introducing Artec 2.0: the Creator Studio
Artec is the ultimate all in one UGC app, for creators.
Gain access to over 5,000 brand deals, today, from all of your favorite marketplaces and brands.
Create incredible videos and save hours of time with tools such as Scripter, AI Editor, Analyzer, and more.
And finally, manage your content career, all in one place.
To gain access, comment “Artec” and we will send you the link in dm.
Create more, and work less, with @artecapp :)
I'm begging you:
- start a canvas ugc campaign
- research viral content already targeting your ICP
- use proven viral formats with strong hooks and open loops
- post 10x a day minimum
- study retention and engagement
- add more context in your ugc videos to increase conversions
- scale what works
POV when you:
- make your app have tiktok friendly UI
- hire creators to create canvas ugc
- have them create snapchat hook + hidden product demo UGC videos
we got a brand new consumer app 6M organic views in its first 30 days.
the app got approved on the App Store the SAME day we launched its UGC campaign.
within 7 days, we crossed 1M views.
here's exactly how we did it:
The Takeaway:
Now this activities app has several ideas and angles to improve the product.
250+ pieces of available content to turn into ads.
3+ new marketing angles to use.
Near instant distribution when they went live on the App Store.
1,000,000+ people now know what this activities app is less than a week into launching.
That same distribution would cost minimum $15,000 on meta ads to a cold audience.
Organic UGC is the most effective and efficient way to get consumer apps in front of its target audience.
My team has driven 600M+ organic views and 500K+ app downloads doing exactly this.
I'm Jonny and I help consumer apps get the installs and distribution they need with organic UGC marketing.
Want to see what your app could do using organic UGC as an user acquisition strategy?
500+ UGC videos/mo, thousands of installs, and millions of views fully done-for-you.
Follow me and let's talk.
Schedule time with me here: calendly.com/ki-marketing/30…
