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How is mobile data redefining the retail media moment? Danielle Mathews (Pura) & Will Hoyt (Blis) unpack audience targeting, omnichannel strategy, & measurement in their session from Marketecture Live: Chicago, "It’s All in Your Pocket: The Phone Connects the Pieces." Link below. news.marketecture.tv/podcast…

What happens when you build a customer success team with AI baked in from day one? @dafdent, Co-Founder of wordPower talks with Tony Rafetto, Director of Strategic Accounts at @limy_ai, about how his team is using Claude to move faster, build better customer reporting, and test what clients actually need before turning it into a product. Episode 4 of The AI Rollout: YouTube: youtube.com/watch?v=epiM_fPj… Spotify: open.spotify.com/episode/6W0… Apple Podcasts: podcasts.apple.com/us/podcas…

Private equity, agency acquisitions, and AI deals are heating up. In the latest In/Organic episode, hosts @cehassold and Ayelet Shipley unpack Zambezi’s investment deal, creator agency M&A, and the latest industry moves. Watch now! Spotify: open.spotify.com/episode/6ez… Apple Podcasts: podcasts.apple.com/us/podcas… YouTube: youtu.be/fNEA1UHP2Oo Interested in sponsoring the show? Contact ⁠ marketecturemedia.com

“I’ve tried everything but AdTech Therapy.” AdExchanger Talks turned 500 and put our therapists on the couch. This week the session runs on our feed: the GAM non-breakup, impression counting, and who holds the data. Bring your crisis 👉 adtechtherapy.com 🛋️ AdTech Therapy. The session starts now. 🎧 Listen: open.spotify.com/show/0bpEb5… Interested in sponsoring the show? Contact ⁠ marketecturemedia.com

What happens when AI starts doing the actual media buying? On the latest episode of The Advertising Forum, brought to you by @FreeWheel, @AdtechGod, and @JeremyBloomHere were joined by John Koenigsberg and Nav Singh from @HorizonMedia to talk about programmatic, agentic AI, and automation. We got into where the opportunities are, and why the human side of media buying is still so important. We really enjoyed this conversation, especially hearing how Horizon is approaching all of this. youtu.be/UxjQH7e7OaE

At Amazon unBoxed 2026, @JeremyBloomHere caught up with @slindenberg (Co-Founder & CMO at @quartiledigital) to discuss how they leveraged Amazon Marketing Cloud (AMC) signals to uncover hidden, market-specific buyer motivations - like product quality in the UK versus natural ingredients in Canada to outsmart the competition instead of outspending them. That's an insight all advertisers can put into practice. Thanks to the team at @AmazonAds for helping bring Hot Takes at unBoxed to life.

A $110B drama, erm…media merger, Apple loves privacy more than advertisers, and out-of-home is the moment. That’s what we're covering on this week's Delivered in Full with Marketecture's @kait_obrien7 and Linda Bethea, former CMO at @Danone North America. youtu.be/YOg9FZn4nv8

In this edition of Hot Takes at AWNY 2026, @JeremyBloomHere catches up with Kerri Bailey of @Fluent_HQ. Kerri explains how commerce media is hungry for innovation and starving for performance. Fluent is taking things to the next level by bringing measurable, high-intent ad experiences right to the in-store checkout screen. Cheers to Kerri for joining us for a New York minute!

Chicago, you were a real one. The ideas, the people, the energy. What an unforgettable day. Now, we're bringing the energy back to New York City for Marketecture Live IV at Glasshouse NYC, March 9–10, 2027. Early bird pricing is live through Monday, November 30 but once it’s gone, it’s gone. Lock in your seat today: events.marketecturelive.com/…

The Hot Takes series traveled to @advertisingweek New York 2026, where industry leaders helped pull back the curtain on what advertisers need to know right now. In this edition, Matthew Emans of Newton Research chats with @Jackelyn_Keller on how AI-native systems are reshaping the media landscape. Rather than just automating repetitive tasks or managing remnant inventory, AI agents can integrate complex signals across multiple platforms to show marketers what’s truly working and where their next dollar should go.

We love an underdog story. For MyVariations, beating category giants like Oral-B and Philips came down to one counterintuitive insight: the entire @AmazonAds catalogue is a potential audience for a toothbrush. In this edition of Hot Takes at Amazon #unBoxed, Marketecture’s @JeremyBloomHere catches up with @natalia_schmid, Head of Retail Media at Artefact, to unpack the strategy behind the win.

AI is changing streaming TV ads Host @aripap joins Claire Magruder, Director at Global Overview, and Santosh Gunaseelan, Director at @AmazonAds, to discuss Creative Agent and how AI helped Traditional Medicinals drive 1.24x higher new-to-brand purchases. news.marketecture.tv/podcast…

AI can synthesize the data, but a human in the loop can make better sense of what the data means. John Thornhill, Founder of Sifted Pro, joins hosts Ayelet Shipley and @cehassold on In/Organic to discuss journalism, AI, M&A and where humans still have the edge. YouTube: youtu.be/QbEzsEUt-rw Spotify: open.spotify.com/episode/67q… Apple Spotify: podcasts.apple.com/us/podcas…

Great leadership isn’t about being great at everything. @StacyBohrer sits down with Gina Cavallo, Chief Revenue Officer at @xpln_ai, to talk about self-awareness, imposter syndrome, building strong teams, supporting women in leadership, and learning to rest. Spotify: open.spotify.com/episode/0wA… Apple Podcasts: podcasts.apple.com/us/podcas… YouTube: youtu.be/7zUScvrw_HU

This week on AdTech Therapy: config management platforms. What they control, who needs one, and how to tell a useful feature from a cool one. Bring your crisis 👉 adtechtherapy.com 🛋️ AdTech Therapy. The session starts now. 🎧 Listen: open.spotify.com/show/0bpEb5…

Advertising Week 2026 officially wrapped, leaving us with no shortage of industry news to recap. In this episode of the Marketecture pod, @aripap and @ericfranchi unpack top headlines, including Apple's Safari changes, Walmart's retail media push, agentic AI, and industry M&A. news.marketecture.tv/podcast…

The team at @criteo excels both in commerce media and in hosting unforgettable evening soirees. Relive the night with a peek behind the doors of the Criteo Commerce Social Club at @advertisingweek New York 2026. #awny26

How do endemic brands achieve growth on @AmazonAds? @Wpromote's Darren D’Altorio caught up with Marketecture’s @JeremyBloomHere at Amazon #unBoxed to break down the playbook that Purina Pro Plan built. Through their partnership with Amazon and Gigi, Wpromote is managing campaigns agentically, accelerating optimizations, and running more sophisticated market-by-market tests — including incrementality. The goal: move faster and understand what’s actually driving new customer growth. Cheers to the Amazon Ads Partners team for supporting Hot Takes at Amazon unBoxed.

Amazon adds plusses. Apple pulls plugs. In this week’s Marketecture newsletter, Ari takes stock of another chaotic week in ad tech, where the AI hype keeps coming and the open web keeps taking hits. news.marketecture.tv/p/ari-s…