Social media marketing tips · Connecting indie devs with people who love their game · DMs are OPEN
Tucson, AZ
Joined May 2022
- Tweets3.2K
- Following707
- Followers2.5K
- Likes10.4K
Pinned Tweet
Maneki Social is a one-woman marketing agency 💅
I started this business on February 28, 2023.
It's built from the ground up to support indie devs.
Because I believe every one of you can succeed.
Maneki Social retweeted
Game devs, what I’m about to tell you is so simple, but it can completely change how people engage with your content.
If you're struggling to get more views on your gameplay videos or content, read this. It's not an algorithm hack, but it will help you make better content. 🧵
Maneki Social retweeted
Does anyone else struggle with creating content for social media?
Marketing has to be the hardest part of game development.
Always have to come up with new and engaging ideas. So, we did something!
We built a content system that helps us to create content in bulk!
Maneki Social retweeted
A couple of easy booster posts for your indie game-thread! 🧵
Quote Retweet these, with your own game or the template that relates to your game.
1/♾
Maneki Social retweeted
The indie space is so unbelievably freaking cool. There’s just this camaraderie within this community/space that is unmatched anywhere else.
A rising tide lifts all boats.
Maneki Social retweeted
Clients: Any idea why our reach is so low this month?
Social Media Managers:
ALT Ancient Aliens guy says algorithms
Maneki Social retweeted
And listening to the advice from @ManekiSocial this method started to connect me with some streamers that have expressed interest in the game. Cool! So I kept doing that work because keeping the circle indiedev only isn't what we should strive for.
The worst thing you can tell yourself as an indie game developer is:
"If I build it, they will come."
Maneki Social retweeted
"Reclaim my mental and physical" Yeah sure, I saw you making skinwalker noises and chasing that developer!
Maneki Social retweeted
Indie Game Trend Post-Mortem:
What can we learn from last week's viral indie game trend?
How can you promote your game effectively?
Why is comparison the thief of joy?
Let's break it down 🧵👇
You’re unable to view this Post because this account owner limits who can view their Posts. Learn more
Lesson #5: Rewrite Your Elevator Pitch.
This trend worked because it simplified game concepts.
Reflect on the crucial details of your game.
Write a page about them.
Then shorten to 1 paragraph.
Now sum up in 1 sentence.
Edit, rinse, repeat.
✨Thanks for reading this whole thread!
And a big thank-you to @Kanaratron for sharing so much love with the indie community last week!
Let me know in the comments:
• Did you hop on last week's trend?
• Did you succeed?
• What did you learn?
If you learned something new from this thread And want to see more like it...
➕Follow @ManekiSocial for more indie game marketing tips
🔁RT this thread to share the love 👇
xitter.cf/ManekiSocial/status/17…
Lesson #4: Don't Look Like A Knock-Off.
Warning: Don't over-compare your game.
Gamers do that enough already.
It's fine to say "Hollow Knight inspired me" or "playing Dark Souls made me want to make my own game".
But if you over-compare, your game seems to have nothing to offer.
Lesson #3: Be Visual + Eye-Catching.
This trend grabbed viewers by using visuals they would recognize!
Your audience scrolls quickly.
Use visuals to emphasize your message.
It holds their attention for longer than simple text.
Indie Game Trend Post-Mortem:
What can we learn from last week's viral indie game trend?
How can you promote your game effectively?
Why is comparison the thief of joy?
Let's break it down 🧵👇
You’re unable to view this Post because this account owner limits who can view their Posts. Learn more
Lesson #2: Be Different. But Not Inconceivable.
This trend connected your game
with games your players are familiar with.
No game exists in a vacuum.
Show them what they'll find familiar about your game.
Then highlight what makes it different.