@MWMiniMBA

The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes.

 London, England
minimba.com/
Joined June 2019
  • Tweets715
  • Following359
  • Followers2.3K
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“resist change” Whenever clients ask us what’s changing we always annoy them by matching it with at least 3 things that won’t change. One is interesting, but the other is what you should invest in ⁦@MWMiniMBA⁩ marketingweek.com/ritson-con…

Consistency is the top-class marketer’s secret weapon

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations your brand has built up over time.

marketingweek.com
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‘There is a paradox at the heart of good, effective brand positioning in that it takes no more than a page but always more than a decade for good positioning to play out.’ - love this on #marketing #consistency by ⁦@MWMiniMBA⁩ marketingweek.com/ritson-con…

Consistency is the top-class marketer’s secret weapon

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations your brand has built up over time.

marketingweek.com
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Some 39 observations I drew from @markritson's @MWMiniMBA...
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As I learned in @MWMiniMBA with @markritson: 'great marketers kill products.' Here's a story that shows what killing off the duds can mean for your bottom line. #marketing #branding #strategy wsj.com/articles/shoppers-ha…

Shoppers Have Fewer Choices. Brands and Retailers Like It That Way. 

Finance chiefs are lopping their wares down to a select, smaller assortment to raise profit margins, cut costs and hopefully get inflation-singed consumers to spend.

wsj.com
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Replying to @Phillip_Oakley @MWMiniMBA
My favourite of the three courses, lots of great insight but also a lot of fun too.
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I didn't realize how excited I was for this next course with @MWMiniMBA until I flipped through the optional material and the first module's notes. Time for class!
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What Roosevelt understood is what Mark Ritson says is the first and most important lesson for anyone in marketing: “You are not the target market”. @davetrott @MWMiniMBA davetrott.co.uk/2023/12/umwe…
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SMUG ALERT. Just completed the new @MWMiniMBA in Management and aced it (I did not ace the previous two, mind). I’ve always seen being able to speak client / bottomline as my superpower, and that’s what this course teaches. Thank you @helenedw & @markritson 🙏
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It’s festival of marketing time. Talking simplicity with the keynote himself @markritson #simplicitypays #simpleismart @SiegelGale @MWMiniMBA #fom23 @FestofMarketing #cmo #brand #marketing – at Islington, London
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Day 1 of the new @MWMiniMBA in Management today. Here's a case study of our tone of voice work for the organisation & the very distinctive @markritson. We recently updated to include this new course too. @Gasp_4 & @MarketingWeekEd sitting in a tree... gasp.agency/work/marketing-w…
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I’m signed up for the Marketing Week Mini MBA in Marketing course from @MWMiniMBA ! I’m excited to put 25 years of experience to the test & learning some new tricks. Esp in segmentation. Very grateful to @illumina for investing in me. Any tips for a first-timer? #minimbaready
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Really pleased to share that I'm going to be joining @xeimmarketing in October as the MD of the awesome @MWMiniMBA. Excited to join @markritson, @newbold_steve and the team and get going on the next chapter. marketingweek.com/marketing-…

Marketing Week Mini MBA hires first MD

Marketing Week Mini MBA, the series of award-winning courses produced in collaboration with Mark Ritson, has appointed its first managing director as it looks to fuel its growth plans. Tim Plyming…

marketingweek.com
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DTC and retail is not an “either or” choice, it is an “AND” choice. @MWMiniMBA recently wrote an amazing article in Marketing Week about the company @DUDEwipes (filled with butt and poop references) and why they are succeeding. #omnichannel #retail #DTC
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Replying to @MWMiniMBA
@MWMiniMBA hi, just read your OPINION on ‘suffering from imposter syndrome?…’ was able to relate and you put it appropriately. Won’t be hard on myself as you mentioned. Thanks
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15 years ago, the marketing courses in my MBA classes - in retrospect - were good but incomplete. And in my day jobs, I've worked in house and in agencies only in the Israeli high-tech startup industry. So, I've registered for the next cohort of @markritson's @MWMiniMBA. 1/X
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If you’re in @MWMiniMBA, check out the alumni story on pricing.
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Replying to @MWMiniMBA
see also:
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Replying to @tomfishburne
This is one for @MWMiniMBA
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Good Lord! 😬😅 Submitted!!! @MWMiniMBA I don’t think I have ever doubted myself so much in my life! 🫠 I am going to DIE waiting for the conclusion workshop. And yes, the exam was the worst and the best part of the #MiniMBA @markritson Thank you for a fantastic course!
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Everyone is enjoying @MightySounds music festival. And I am sitting in front of the stage segmenting Copyland market for @MWMiniMBA @markritson exam 🤯😂. Absolutely insane life experience - to combine the hardcore music, frantic end of H1 in our company and the marketing exam.
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