Your audience is unique. Our algorithm is uniquer. LucentBid DSP by @Telefrek
San Jose, CA
Joined January 2018
- Tweets57
- Following33
- Followers11
- Likes28
#Programmatic back on track! As the easiest spend to stop, it's also the easiest to turn on when budget allows adweek.com/programmatic/prog… via @Adweek
LucentBid retweeted
"A flurry" of new identity solutions and #contextual targeting powered by #AI to solve for the cookie problem, means #adtech will be OK. adexchanger.com/the-sell-sid… @AdExchanger
Food, games & social apps are a few of the verticals leveraging programmatic for more reach and transparency
adjust.com/blog/choosing-the…
Marketers say ROI #attribution is their top reason for #programmatic in-housing, while managing #firstpartydata is the fastest growing reason.
For more, check out today's IAB There talk on #programmatic in-housing - the trends, challenges & rewards
iab.com/videos/iab-there/
Uncertain alternatives to the IDFA & the Chrome Cookie force a whole other 'new normal' bit.ly/2TNaW6G
Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS? bit.ly/2ACZxjN by @OSchiffey
Whether #StopHateForProfit lasts beyond July remains to be seen, but brands of all sizes can take the chance to diversify beyond FB
Brands say they’re boycotting Facebook (for now). Where do those dollars go? Besides Google, partner programs & #programmatic can deliver wsj.com/articles/where-adver… via @WSJ
Reaching the most valuable mobile users is about to get even harder. Prepare for a post-cookie and post-IDFA world. bit.ly/2TNaW6G
The reality for DSPs of all sizes is redundancies in the supply path create cost inefficiencies. Streamlining SP is more efficient for programmatic as a whole.
The COVID-19 pandemic created clear and urgent focus areas in the industry push for SPO. @jkhirsch, our Chief Commercial Officer, explains the effects seen across the three layers of the buy side: DSPs, agencies and advertisers via @adexchanger: adexchanger.com/the-sell-sid…
Today's @PubMatic Virtual Pub Academy:
1. ~20% browser traffic already lacks cookies. Experiment with alt. IDs NOW! Pubs see 10X yield bit.ly/2TNaW6G
2. Programmatic+local news let advertisers react fast as regions re-open
3. To preserve market share, don't cut ads!
LucentBid retweeted
US time spent w/media rises to 13:35, more than an hour increase. Mobile and digital video still winning, traditional TV's decline slowed
emarketer.com/content/us-tim…
LucentBid retweeted
Very insightful interview! @Goodgamestudios tells @peggyanne the great potential of in-housing #programmatic lies in merging log-level auction data from #DSP with proprietary BI data post-install... without having to share it back to networks
bit.ly/39cO0DL
LucentBid retweeted
It's already quite the year for online privacy, with CCPA, Google is getting closer to killing the cookie, and Facebook letting users 'clear history.' Which one has the biggest impact? #DataProtectionDay #DataPrivacyDay2020
Did you know that neural engagement increases 13% with increasing contextual relevance? Be more engaging and avoid over-blacklisting with #contextualads
Frequency capping is a delicate balance, and P&G takes it granular
adweek.com/brand-marketing/p…
LucentBid retweeted
Happy Mobile New Year! We're excited for the decade ahead, but we're only going to try to predict the next year
telefrek.com/our-2020-outloo…
LucentBid retweeted
Over half of #programmatic digital display spending goes to social, so there's still a projected $29.9B ad spending elsewhere in 2020. Going to be a great year! emarketer.com/content/more-t…?
LucentBid retweeted
Rewarded video reduced churn and didn't significantly cannibalize IAP for these game publishers - maximize ad revenue AND put users first deltadna.com/blog/changing-t…
LucentBid retweeted
Most mobile is programmatic, and most programmatic is also mobile
emarketer.com/content/daily-…
Bring it in house? WHY and HOW?
Ever thought of in-housing your programmatic? You're not alone! Take a look at the why and how. telefrek.com/in-housing-prog…