Builder of revenue. Fighter of cancer. Lover of family. Mover of feet. All thoughts, all mine.
Utah, USA
Joined September 2009
- Tweets4.2K
- Following991
- Followers724
- Likes5.7K
Participated in a roundtable yesterday with some of Utah’s best and brightest CROs and sales leaders. The conversations were timely, insightful, and energizing, and the networking was equally valuable.
We dug into some of the biggest levers shaping revenue today:
AI (of course), evolving KPIs and revenue metrics, growth strategies, sales leadership and talent, customer success and retention, and the leadership mindset required to balance short-term execution with long-term vision.
Any of my X connections using @PerplexityComet and have an invite to share?
I'm on the waitlist for @perplexity_ai's new agentic browser, Comet: perplexity.ai/comet
Check out my latest article: 📺 CTV, GenAI & the GTM Reset: 8 Takeaways from the 2025 IAB Digital Video Report linkedin.com/pulse/ctv-genai… via @LinkedIn
Check out my latest article: 📊 Summary & Takeaways: Borrell’s 2025 Local Advertiser Survey Webinar - July 22, 2025 linkedin.com/pulse/summary-t… via @LinkedIn
📖 Full article in @EditorPublisher :
🔗 editorandpublisher.com/stori…
Let’s rethink media revenue from the ground up.
#SaaSificationOfMedia #LocalMedia #CustomerSuccess #GTM #RecurringRevenue #DisruptiveImpact
This isn’t theory, I’ve built the full framework:
🔹 GTM maturity audit
🔹 MRR packaging toolkit
🔹 Retention & CS playbooks
If you lead revenue for a media org, let’s talk.
6 SaaS metrics every media exec should know:
📊 CAC- Customer Acquisition Cost
📊 LTV- Lifetime Value
📊 MRR / ARR- Recurring Revenue
📊 GRR / NRR - Retention Revenue
📊 Churn Rate
📊 Payback Period
Start tracking them = start scaling.
What if…
💡 You sold monthly programs instead of one-time IOs?
💡 You treated advertisers like customers, not just buyers?
💡 You measured success with SaaS KPIs?
It’s not only possible, it’s necessary.
SaaS companies?
✅ Monthly recurring revenue
✅ Onboarding & retention motion
✅ Lifetime value
It’s time media made the shift.
Local media is stuck in a transactional cycle:
❌ One-off campaigns
❌ Seasonal buyers
❌ High advertiser churn
🚨 New byline in @EditorPublisher :
“The SaaS-ification of Media”
What if local media companies thought like SaaS companies?
👇🏻 Highlights & takeaways from the article 🧵
🔗 editorandpublisher.com/stori…
Check out my latest article summarizing the @Gartner_inc webinar: "CSOs, Win Now & in the Future" linkedin.com/pulse/csos-win-… via @LinkedIn
Not trollin' you, @fnjacobs. Just ran across this and thought I'd get your take.
jalopnik.com/keeping-am-radi…
Really enjoyed spending time with @rducey on the podcast.
@ToddHandy @Rducey unpack how @localmedia companies are shaping their #digital future in #leadinglocalpodcast buzzsprout.com/1663015/13708…
Creative.
It's critical to good digital campaigns. Maybe it's not your forte, or you don't have the time. You can outsource it, but be certain the partner you're relying on will deliver.
My colleague Jim Battista,@SEBPO_us's Sr. Director of Creative Services explains more.
This Post is from an account that no longer exists. Learn more
A great article including insights from SEBPO 's Chief Strategy Officer Lauren Kochan. lnkd.in/gV4rSKf9
