Consultant helping media companies grow audience & revenue. Past @checkout_dfw, @kprc2, @LocalMediaAssoc, @impactnews & @gannett
Houston, TX
Joined February 2009
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Media companies that want to aggressively grow their digital subscription business should take a pointer from this non-profit publication in Virginia that focuses on education issues.
The stories are a strong reminder that the media company produces work that the public values and wants more of. Often times, general language just isn't as effective as these great reminders.
I had a great time talking with the sales team at the Long Island Herald this week about selling branded content as part of our fractional digital content and revenue program.
I centered my talk with the team on:
• How to have specific stories to pitch advertisers
• The industries that are best for branded content
• How to make pitches more strategic through using keywords
• Why email series’ work so well when selling branded content
It’s that time of year when news organizations start looking for heart-warming stories on graduates and multimedia staffs begin plotting how they are going to get to all of those ceremonies. 🎓📰
4️⃣ Photos from wayback
Ask readers to share photos from their high school graduations (from the past) or ask officials to share the advice they wish someone would have given them when they graduated from high school. 📸✨
Bonus: This could also be a great poll question.📊
5️⃣ Help parents out
Build a list of local shops in your community that feature perfect gifts for graduates. 🎁
Bonus tip: Create a restaurant guide on the best places to take graduates to dinner after the ceremony. 🍽️
#GraduationSeason #CelebrateSuccess #HighSchoolGraduation
As more jump into evergreen content, there will be winners and those who will be left on the sideline. Axios Charlotte has been winning in this space for a while and this recent post is a blueprint on how to do it right.
5 things the winners will do:
shorturl.at/yBDE0
5. They’ll employ great social media strategies that use all of the tools out there to do more than a headline and a link. They will use social media graphics, Reels and longform posts to share the information.