@Lithient

This Twitter handle has been discontinued. Please follow us @somoglobal instead.

 London & New York
somoglobal.com
Joined February 2014
  • Tweets64
  • Following73
  • Followers53
3Media
Programmatic finding its way into the next U.S. presidential election @adage adage.com/article/digital/pr… #advertising #programmatic

Programmatic Buying Coming to the Political Arena in 2016

Political advertisers seem poised to buy ads through programmatic systems to a much greater degree than in recent election cycles.

adage.com
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Lithient retweeted
The Drum
@TheDrum2 Jun 2015
New @Facebook research shows why clicks aren't always the right thing to chase ow.ly/NLy8P
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The defining #mobile moments and what would happen if #MadMen got their hands on mobile. adthrowback.theawsc.com/forg… #AdThrowback
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Lithient retweeted
The Verge
@verge12 May 2015
Forget blogs, Verizon bought AOL for its ad tech business theverge.com/e/8354710?utm_c…
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Lithient retweeted
ADWEEK
@Adweek5 May 2015
10 revealing digital marketing stats from the last week: adweek.it/1AAg8sb
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Argos is ready, M&S not: Brands face Google 'mobilegeddon' after search changes bit.ly/1HekIUb by @shonaghosh
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Here's how Facebook plans to monetize WhatsApp bloom.bg/1DEwAeg
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Lithient retweeted
Ad Age
@adage15 Apr 2015
Programmatic goes beyond display ads, opening up new creative possibilities bit.ly/1D0Ej2M
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AOL Unveils One, Its Big Bet On Programmatic Ads tcrn.ch/1Oayc27 by @anthonyha
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Mobile Traffic Hits 46%, Sales at 36%: Mobile is inching closer to the hallway point of all... bit.ly/1OrPrhm
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Please vote for our @somoglobal VP of Luxury Retail @getamobilelife 2 speak @IABUK Engage, it's one click, Easy!! iabuk.net/vote-for-your-favo…
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Facebook to open new #AdExchange powered by @LiveRail @adage adage.com/article/digital/fa…
Pinterest narrowing its #adtargeting using animated pins @adage adage.com/article/digital/pi… #social #targeting #ad #marketing @Pinterest
Lithient retweeted
Comscore
@Comscore4 Mar 2015
#Crosschannel is the new norm w/ 43% of all purchases made combining store & online interactions: cmsc.re/JVfnF @UPS #ecommerce
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Interested in mobile advertising? Get Lithient's Guide To Mobile Ad Tracking (Everything you need to know – in plain English) for FREE Today
Mobile Advertising Needs A “God Metric” To Unlock Its Potential lnkd.in/d4ZmuNP
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Mobile marketing now a technical profession @VentureBeat venturebeat.com/2015/02/24/m… #Mobile #DigitalAge
4 Frank Underwood Approved Google Analytics Hacks to Improve Your ROI ppchero.com/4-google-analyti… /by @jdprater & @PPChero
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Maslow’s Hierarchy of Needs applied to social media engagement: ow.ly/Jibuf
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Mobile video ad spend in the US more than doubled from 2013 to 2014 and will reach $6 billion in 2018 according to Yoni Argaman @TechCrunch
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