CRO & A/B Testing: More revenue from your existing traffic with prediction-based experimentation | $500M+ added for SNOCKS, AG1 and 250+ other DTC brands
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Joined January 2021
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Samuel Hess retweeted
I've used these 150 Claude prompts to build a $1M+ B2B company.
Here's the full library:
Most teams I speak to are already using Claude or ChatGPT every day.
The problem isn't access, it's that the outputs read exactly like what everyone else is publishing.
Same hooks, same structure, same flat, generic copy that gets scrolled past.
The difference between AI that produces slop and AI that produces genuinely good marketing sits entirely in the prompt.
Inside ContentSmash we've built prompts for every stage of the funnel our clients run, from cold traffic to closed revenue.
These are the 10 areas that make the biggest difference.
1️⃣ Positioning and messaging
Before any copy gets written, the buyer, the category, and the point of view have to be nailed down. Get this wrong and every asset downstream leaks conversion.
2️⃣ Website and sales page copy
The pages that actually have to convert. Headlines, problem sections, objection handling, guarantee copy, the whole page mapped out in one session instead of guessed at in fragments.
3️⃣ LinkedIn content
Organic distribution that compounds. Hooks, frameworks, contrarian takes, case study posts, and a four-week calendar so posting stays consistent instead of reactive.
4️⃣ Paid ads
Cold ads, retargeting, YouTube pre-roll, testimonial scripts. The prompts that get you ten hooks to test before you spend anything.
5️⃣ Lead magnets
The trade for an email address. Concepts, titles, outlines, and landing pages built to convert cold traffic, not just entertain your existing list.
6️⃣ Email nurture
What happens after someone subscribes. Welcome sequences, case study emails, objection handlers, and the deadline emails that actually drive revenue.
7️⃣ Webinars and events
Registration pages, reminder emails, opening scripts, pitch transitions, and the follow-up sequences most teams never send.
8️⃣ Cold outbound
Cold email sequences, reply handlers for every scenario, DM openers, and the post-engagement messages that turn a like into a conversation.
9️⃣ Sales calls and follow-ups
Discovery frameworks, pitch structure, price reveal scripts, objection handling for every common stall, and the proposal recap that closes deals the same day.
🔟 Case studies and social proof
The questions that pull real numbers out of clients, and the frameworks that turn one interview into a month of assets.
The teams pulling ahead right now aren't the ones using AI more. They're the ones using it with better inputs.
Want the prompts?
Comment 'LINKEDIN' and I'll send you the full prompt library.
(Make sure you're following me first)
Samuel Hess retweeted
NFL & PSG win online with $20B+ in sales.
If you run an Ecom brand, this is a must-see.
They aren't just leaders in sport and entertainment-
they're redefining how global brands convert online.
I went deep into both brands to see how they convert,
increase AOV,
and build brand loyalty.
NFL (turning tribal identity & season hype into year-round DTC revenue)
PSG (mastering global brand expansion and culture-driven design)
What’s inside:
Full Funnel Breakdowns:
↳ Pre-Sale Landing Pages
↳ Psychographics
↳ Editable Figma Templates
↳ Customer Personas
↳ Lowkey Genius Features
...and more!
Want both funnel breakdowns?
1. Like this post
2. Comment “NFL"
(You must be following me so I can send it over to you)
and I'll send both to you.
Samuel Hess retweeted
GMK & Keychron win online with $90M+ in sales.
If you run an Ecom brand, this is a must-see.
They aren't just leaders in mechanical keyboards-
-they're killing it online.
I went deep into both brands to see how they convert,
increase AOV,
and build brand loyalty.
GMK (the cult brand selling craftsmanship through scarcity)
Keychron (the scale player turning performance into mass adoption)
What’s inside:
Full Funnel Breakdowns:
↳ Pre-Sale Landing Pages
↳ Psychographics
↳ Editable Figma Templates
↳ Customer Personas
↳ Lowkey Genius Features
...and more!
Want both funnel breakdowns?
1. Like this post
2. Comment “KEYS"
(Must be following me!)
and I'll send both to you.
Samuel Hess retweeted
Here's how you turn a failed product into $8,000,000,000.
In 1970, James Dyson bought a vacuum that broke shortly after.
With an idea and inspiration, he got to work.
After 5127 prototype redesigns in 5 years.
He finally created the product that would start his empire.
But, here's what people don't know about Dyson today.
They have a killer online funnel.
No seriously,
you can tell they spent alot of time on research.
They spent $50 million developing one of their best-sellers.
They did not cheap out on their website too.
So many innovative ideas that ecom brands should learn from.
We've done CRO with 150+ top 1% brands in europe.
Generating over $250 million in revenue.
We broke it down for you.
Here's what's in the breakdown:
↳ Advanced Category Entry Points
↳ Pre-Sale Landing Pages
↳ Advanced AOV & CRO Strategies
↳ Editable Figma Templates
↳ Psychographics
↳ Full Funnel Breakdown
↳ Lowkey Genius Features
If you want it:
Leave your favourite emoji below 👇
(Must be following!)
Samuel Hess retweeted
Follow these accounts to upgrade your timeline:
Marketing: @thePhilRivers
A/B Testing: @LessEgoMoreData
Building Brands: @KodyNordquist
AI & Creatives: @will_sartorius
Newsletter: @MarketingMax
Brand: @dtc_alchemist
B2B: @no_fear_inc
Samuel Hess retweeted
In 1989, they had more cash than any business in history.
$420M arrived every week in small bills.
But they faced a problem no MBA could solve:
The money was literally disappearing.
Here's the untold story...
Samuel Hess retweeted
Two days ago, Donald J. Trump became the 47th U.S. President-elect.
He spent 1.6$ Billion to get elected, what did he actually do with all that money...
I wanted to understand how he turned non-voters into voters.
How he got hundreds of millions of donations to his campaign fund.
Like many, I did not see a landslide victory for him coming.
The Trump Campaign:
• had more than 50.000 Ads live
• more than >25 Landing pages with different goals
• 2 Merchandise Stores with product sales to fund his campaign
I spent over 23 hours analyzing his funnels from a CRO perspective - for everybody who does not know me - I optimize online shops for a living.
So I wanted to use my skills to find the details that made the difference on a nation's presidency.
If you want it:
1. Like this post
2. Comment "USA"
P.S. This is non-political content and just an analysis based on CRO Tactics.
Samuel Hess retweeted
How did I end up spending $2750.30 at IKEA, upgrading my entire home office when all I wanted was a $399 office chair.
IKEA has mastered the art of upselling and acquiring new customers.
I do not know a single Person that has not bought from IKEA - be it online or in their retail locations.
I spent over $2750 and 23 hours to understand how they do it.
I found many genius strategies but also some key mistakes as well.
Everything you need I put in this Figma file—including the good & bad, all backed by data from 2,500 A/B tests we ran:
↳ Advanced Category Entry Points
↳ Pre-Sale Landing Pages
↳ Advanced AOV & CRO Strategies
↳ Editable Figma Templates
↳ Customer Personas
↳ Psychographics
↳ Full Funnel Breakdown
↳ Lowkey Genius Features
↳ Key Mistakes (don't skip this)
If you want free access to this editable Figma file:
1. Like this post.
2. Comment “Sharing is caring” or “IKEA"
3. Repost for priority access (optional)
(must be following me)
And I’ll send it to you!
Samuel Hess retweeted
I spent $379 on Meta's new glasses to understand how a trillion dollar company run their sales funnel.
Meta sold 1,250,000+ units of their VR Quest 3 goggles in just one year.
I spent 38 hours across a few weeks breaking it down, I can confidently say this:
They are taking over the future of VR & wearable tech.
It's possible because Meta has a generational customer acquisition engine.
Backed by limitless data points from their ads platform.
Their strategy is brilliant.
Their funnel is one of the best I’ve ever seen.
I want you to do this for your customers too.
I broke it down as thoroughly as possible, and it includes:
→ Category Entry Points (Advanced Angles)
→ Pre-Sale Landing Pages that convert
→ Advanced AOV & CRO Strategies
→ Editable Figma Templates
→ Customer Personas
→ Psychographics
→ Full Funnel Breakdown
...and much more.
Spent multiple sleepless nights on this breakdown, and I don't regret it at all.
If you want it:
1. Like this post
2. Comment "Sharing is Caring" or tag a friend
(Must be following)
And I’ll send it to you ✨
P.S. Repost for priority access (sometimes the comments can get crazy!)
Samuel Hess retweeted
You’re missing out on millions if you don’t optimize during the Christmas shopping period (94% of eCommerce brands don’t).
$1.17 trillion in online transactions are made during the Christmas shopping season.
In the last 5 years, we’ve generated millions for clients like HelloFresh, Purelei, Snocks, Blackroll, and 150+ others by A/B testing relevant sections during this period.
Here are our 15 top strategies to maximize profits during the gifting season:
1. Add Guaranteed Delivery
2. Add Instant Gift Card Option
3. Offer Personalized Card Add-On
4. Highlight Seasonal Discount Offer
5. Add Gift-Wrap Option to Product Pages (PDP)
6. Site-Wide Gift Finder Collection
7. Add Popular Gift Badge
8. Highlight Extended Returns Policy
9. Offer Cart Gift Wrap
10. Option Countdown for Delivery Guarantee
11. Nudge to Use Gift Finder
12. Guaranteed Delivery Option
13. Christmas Delivery Countdown
14. Add Direct Gift Shipping Option
15. Add Gift Guide Feature
The best part – I’ve put everything into a Figma file, so you can copy these tactics and test them for yourself!
If you want me to send you the file with detailed explanations and Figma templates:
1. Like this post
2. Comment “strategies” or tag a colleague
P.S. Repost for priority access – the comments sometimes get wild!
Samuel Hess retweeted
Here is my 446-Point CRO Checklist to Increase Conversions Fast
I went through our database with 2,500 A/B tests and broke down the most universal and important CRO checkpoints.
I came up with:
- 125 Homepage Optimizations
- 68 Collection Page Optimizations
- 140 Product Page Optimizations
- 50 Cart Drawer and Page Optimizations
- 63 Checkout Optimizations
These are based on our data and experience from doing CRO for brands like HelloFresh, SNOCKS, Purelei, and 150+ more 8-, 9-, and 10-figure brands.
If you want to be ready for Q4, you should go through it and fix your conversion bottlenecks.
If you want it
1. Like the post
2. Comment “Sharing is Caring” or Tag a Colleague
P.S. - Repost for priority access (sometimes the comments get wild).
----
(For everyone who frequently downloads my resources, this one contains a lot of brand-new strategies. 👀)
Samuel Hess retweeted
Here are 75 High Potential A/B-Tests Ideas for brands making over $70,000,000+/year ⚡
And I'm allowing you to steal them from me...
Over the past 4 years, we have done CRO for Germany's top 1% D2C brands, including HelloFresh, SNOCKS, Giesswein, Purelei, and 102+ more.
One thing I wished for when I was starting out with testing was that more people shared their ideas and thought process. 💡
So, I spent over 150 hours doing analysis for these brands.
Coming up with high potential tests for them, sending out free advice.
This Figma File Contains 75 Tests Including:
- Fully designed Mobile Prototypes
- Predicted success rate based on our data
- Detailed hypotheses behind the tests
If you want them:
1. Like this post
2. Comment “Sharing is caring”
And I'll send them to you ✨
(RT for priority access)
Samuel Hess retweeted
This health brand made over $200,000,000 last year 🚀.
With this funnel, they destroyed the competition...
My team and I spent thousands of hours with top 1% brands in europe,
let us break it down for you.
Huel 10x their revenue in 5 years,
They have over 5,000,000 visitors monthly.
What's the magic?
They didn’t just guess—they must have researched and,
built an unstoppable system.
The details they have on their website can't be accidents.
Understanding their customers, like the back of their hand.
I want you to do this for your customers too,
so here is our breakdown.
𝗧𝗵𝗶𝘀 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀:
✓ Landing Pages that convert (details included)
✓ Reviews Psychology Analysis
✓ Eye-Catching Ads
✓ Advanced AOV & CRO Strategies
✓ Traffic Data Gems
✓ Tools & Tech Stack
✓ Smooth Checkout Process
✓ Editable Templates
and much more...
If you want our 𝗕𝗜𝗚𝗚𝗘𝗦𝗧 breakdown yet:
1. Like this post
2. Comment “Sharing is caring” or "Breakdown"
(You must be following me)
And I’ll dm it to you ✨
P.S. Repost for priority access (sometimes the comments can get crazy!)
Samuel Hess retweeted
Here are 26 landing pages from the top 1% of growing brands in the US and UK ⚡️
I found 107 hidden genius strategies that you can steal from them to become more profitable & grow even faster...
The marketing industry is moving super fast, and you always need to keep an eye on what the pioneers are doing.
There is no shame in stealing, as Steve Jobs once quoted Picasso, "Good artists copy; great artists steal."
Over the past 4 years, we have done CRO for Germany's top 1% D2C brands, including HelloFresh, SNOCKS, Giesswein, Purelei, and 97+ more, and generated more than 150 million in revenues.
One thing that always helped me to come up with winning ideas is to keep an eye on what market leaders are doing.
I just put all of these landing pages into a Figma file to share with my team. If you also want to have access to the full resolution:
1. Like this post
2. Comment "Landing Pages Please"
And I'll send them to you ✨
(RT for priority access)
Samuel Hess retweeted
Here are 150+ CRO tactics from the top 1% of brands in the US and UK ⚡
We highlighted and explained all 151 tactics in detail. For each idea, this includes:
✅Image Examples
✅Explanation
✅Hypothesis
✅Psychology tactics
✅Data Sources
"Ideas are the lifeblood of innovation"
and innovation is CRUCIAL in the fast moving ecomm/ marketing/ websites space.
You always need to keep an eye on what the pioneers are doing.
Over the past 4 years, we have done CRO for Germany's top 1% D2C brands, including HelloFresh, SNOCKS, Giesswein, Purelei, and 97+ more, and generated more than 150 million in revenues.
One thing that always helped me to come up with winning ideas is to keep an eye on what market leaders are doing.
I just put all of these ideas into an Airtable base to share with my team.
If you also want to have access to the full resolution:
1. Repost this post (otherwise I won’t see it)
2. Like & Comment "Sharing is Caring"
(You must be connected)
And I’ll dm it to you ✨
Samuel Hess retweeted
Sticky "Add to Cart" buttons are not always a must-have.
The logic goes like this:
If users can easily add items to their cart while browsing, they'll buy more.
Easy as that!
We put this "best practice" to the test with an A/B experiment:
1️⃣ Control: Standard product page
2️⃣ Variant: Product page with sticky ATC
3️⃣ 50/50 traffic split
These were the results:
-Overall ARPU nosedived by 8.41%
-Mobile ARPU suffered a staggering 9.59% hit
-Even desktop ARPU slipped by 6.71%
Digging into user behavior, we found the sticky ATC was disrupting browsing flow, triggering psychological pushback, and cluttering up the mobile UI.
What to do instead then?
✅ Let users explore freely without looming CTAs
✅ Prioritize content richness over aggressive tactics
✅ Gently guide users, don't shove them toward the checkout
Speaking of guiding users, want to see some prime examples of pages that nail it?
I've curated 48 landing pages packed with 85 ideas to skyrocket your summer conversions. ☀️
Here's how to get it:
1. Like & RT this post
2. Comment "Ideas Please" and tag a colleague/friend/brand who needs to see this
& I'll personally send the file straight to your inbox.
(must be following me)
Samuel Hess retweeted
Follow these accounts to upgrade your timeline:
Marketing: @thePhilRivers
A/B Testing: @LessEgoMoreData
Building Brands: @KodyNordquist
AI & Creatives: @will_sartorius
Newsletter: @MarketingMax
Brand: @dtc_alchemist
B2B: @no_fear_inc
Cancer Education: @T4Cancer
Samuel Hess retweeted
We decided to challenge the status quo of price presentation.
Most brands follow the same tired script:
❌ Reduced price front and center
❌ Original price as an afterthought
❌ Lackluster results
But our experiment flipped the game on its head.
We placed the original price BEFORE the reduced price...
And the results were staggering:
✅ ARPU soared by 6.68%
✅ Conversion rates skyrocketed
✅ Revenue went through the roof
But why did this simple change make such a massive difference?
Anchoring psychology.
Customers can't resist the bargain, and your revenue soars.
Don't believe me?
Run your own A/B test and see the results for yourself.
-- P.S. Always test before implementing
