@BrettEriki
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COO @LegacyBuilder • #257 on INC 5000 • We help founders, executives, and fractional leaders turn their expertise into trust at scale • ₿ • RE • Ironman
Joined June 2022
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Let's talk about flywheels.
The early work of business is actually the process of building flywheels.
Feedback systems that create inertia toward your goals. Here are some of the core flywheels that we have developed at Legacy Builder:
1. Content Creation
Better content → strong results → case studies → attract more clients → more content.
2. Distribution
Publish content → grow audience → inbound leads → showcase client work → bigger audience.
3. Client Success
Great work → client results → retention + upsells → referrals → more growth.
4. Talent & Systems
Hire skilled talent → better work → refine processes → attract more talent → stronger results.
5. Niche Authority
Specialize in niche → build case studies → easier sales → deeper expertise → more inbound.
6. Partnerships
Partner with agencies/tools → referrals both ways → stronger network → more clients.
(very focused on flywheel 6 for 2026)
7. Productization
Standardized offers → faster sales + delivery → higher margins → reinvest to improve.
8. Technology
Use tools/AI → faster + cheaper → better quality → win more clients → fund more tech.
9. Thought Leadership
Share insights → build credibility → attract clients → more success stories → stronger authority.
10. Community
Create free community/events → attract ideal clients → conversions → showcase wins → more members.
11. Revenue
Existing revenue flows → reinvest into talent/systems → higher-quality results → better case studies → more new clients increasing revenue.
shoutout @theonenicka for his flywheel insights, that's where this framework came from
The amount of opportunity you find grows in proportion to your willingness to share
Post more content
Brett Erik retweeted
Here's the roadmap for continued progress in business:
1. Learn a profitable skill.
2. Systematize and delegate.
3. Create Time/Money "wiggle room".
4. Leverage that excess time/money to identify new skill.
5. Begin at step 1, rinse and repeat with increasingly higher leverage.
The goal is to continually apply leverage to the increasingly valuable skills.
Don't let yourself get stuck with wins. Enjoy the wins, but always keep your eyes on the horizon, and continue to systematize as you go.
It's like this quote:
"If the work doesn’t require creativity, delegate it, automate it, or leave it."
~Naval Ravikant
Another instant classic @thedankoe
Please publish a hard cover coffee table version of these someday man
You need to be spamming your brain with the right thoughts, my friends.
“whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.”
actually a fantastic idea. The “add on later” mentality is likely much more prevalent than most realize
This is the business game: foster your own certainty. There are always a thousand reasons why things “won’t” work, and your chief task as a leader or entrepreneur is to politely and firmly dismiss them. Wrong time, wrong background, wrong skillset, wrong economy, whatever. All of these are just distractions in the face of true conviction.
If the problem exists in the market, thats all the Greenlights you need.
I have been in this game long enough to see people come and go, businesses come and go, fads come and go. the people and businesses that win are the ones who’s internal programs far outweigh the external programs/obstacles. This is why never doom is almost always the correct response. Once you’ve established the end result you’re after, and you remove negotiation with yourself, the only thing between you and the outcome are 1) pure reps and 2) adaptability
Tapping into your WHY is almost always what's required to win
keeps you oriented, focused, and productive
"as long as the problem still exists in your market, it doesn't matter if there are competitors"
mentors man.
Take away is that you are probably way underestimating the TAM of your offer, and over-estimating the saturation of your market
I have yet to meet a single entrepreneur, founder, biz owner that said "I wish I had waited longer to start posting on socials".
Not one.
if you're stuck i can almost guarantee you, someone has overcome this before, and they have a course/DM's where you can find them. Socials are undefeated for this
if you are JUST starting on socials, write what you're working on below👇
let's get connections going in the comments