Head of Marketing @getelevar. Tweets on SEO, Google Analytics, and Looker Studio. #GA4, #WomenInAnalytics, #Measure

United States
Joined February 2015
Kayle Larkin retweeted
Greg’s joining a webinar to talk about email and SMS flows — the kind that don’t just look nice, but actually get people to buy stuff. He’ll be joined by @KayleLarkin from @getelevar and @ecomchasedimond to break down what works, what doesn’t, and how to stop sending emails into the void. Register here: go.getelevar.com/turn-browse…
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Kayle Larkin retweeted
We're on track to spend $10M on Meta this year…truly mind-blowing. Join me on August 22nd for a fireside chat where we'll explain how top DTC brands are maximizing Meta’s potential in 2024. Click the link in the comments to register!
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Kayle Larkin retweeted
Mark your calendars for late April! I'll be at the @getelevar Summit in South Carolina, April 29-30th with a panel of AMAZING eCom peers Early bird tickets are on sale now here: getelevar.com/elevar-summit/ and increase in price after March 31st!
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Kayle Larkin retweeted
Exciting News! We're thrilled to announce that Elevar has officially joined forces with @Buxtonco.
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That's a wrap on another incredible BFCM! You got a nerdy preview from @tobi, and we're back with the final stats. Let’s go!🧵👇 We achieved 99.999+% uptime, handling 29.7 PB of data served from across our infrastructure over the entire event! That’s over 5 TB/min.
Nerd BFCM stats: Shopify’s egress processed 145 billion requests on Friday. App servers handled peak of ~60 million requests per minute. Increase of 38%. Total GMV was $4.1b, up by 22% from last year. But Rails doesn't scale so what are we even doing 🤷‍♂️
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So amazing to see @KayleLarkin rocking the stage in person for the first time at SEO Summit 👏 what an amazing speaker she is!
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Today, Search Console is enhancing the Shopping section to help businesses with a Merchant Center account to monitor the status of their products and discover opportunities to improve the visibility of their products on Google. Read more at developers.google.com/search…
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Goooood news! 🎉 You can now add in vertical reference lines in Looker Studio, thank goodness 😅 SEOs - use this to mark algorithm updates PPCers - use this note campaign launches Marketers in general - annotate tests To do this, you have to use a line graph (no you can't use bars or bars AND lines, just....... lines) And in the chart style settings > select reference > fine "reference line" > change the axis to "x-axis" > choose date > name the reference line
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Here is a common content performance report that new users of GA4 might create. Can you spot the issue with a dimension or metric that isn't giving you the intended result?
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5. Custom Tables I wasn't aware of this, but after watching @CharlesFarina talk to @KayleLarkin on a @buildwithduda livestream, I found out that 360 users had a version of Explore! This allowed users to create their own custom tables for more in-depth, ad-hoc analysis
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Kayle Larkin retweeted
When you REALLY care about a topic and getting quality info, where do you get it from?
36%YouTube
39%Google
5%Social
20%Reddit
1,128 votes • Final results
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Kayle Larkin retweeted
Track And Categorize All Link Clicks On The Site With Google Analytics 4 simoahava.com/analytics/trac… via @SimoAhava
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In the last few years, AI has gone from futuristic to reality in many fields of our lives. SEO is no exception🤖 Check out the to know if you should or shouldn’t add AI content creation tools to your SEO strategy for 2023? 👉 sitechecker.pro/ai-content-f…
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Rich Snippets #89 (by @Jammer_Volts): Generate me an AI elephant in the room 🐘 Featuring tips, tools, and tweets from... @KayleLarkin @timnitGebru @der_flow_ @ericwastl Read it here 👉 mailchi.mp/7c30c147e815/gene…
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Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. via @KayleLarkin: searchenginejournal.com/ga4-… #Google @Google #contentmarketing #contentstrategy #SEO
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This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them. via @KayleLarkin: searchenginejournal.com/mark… #marketing #PPC #PaidSearch #SEM #contentmarketing #contentstrategy
BIG NEWS!! 📢 The Google Analytics 4 Bootcamp is offering 3 FULL SCHOLARSHIPS to our upcoming cohort running Nov 1-11, 2022. This is all thanks to our new Platinum-level sponsor, @Wix! HUGE thanks to the Wix team for seeing the value of GA4 and sponsoring these scholarships!
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"Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4." Get to Know Google Analytics 4: A Complete Guide searchenginejournal.com/goog… /by @KayleLarkin for @sejournal #measure
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400 to 4000 followers in less than 40 days! Thank you everyone ❤️ As a token of gratitude, I will be giving away the signed copy of my GPT-3 book. This is how you can participate: 1. Like & RT this tweet 2. Follow me @Saboo_Shubham_ 3. Comment GPT-3
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