Head of Marketing @getelevar. Tweets on SEO, Google Analytics, and Looker Studio. #GA4, #WomenInAnalytics, #Measure
United States
Joined February 2015
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Kayle Larkin retweeted
Greg’s joining a webinar to talk about email and SMS flows — the kind that don’t just look nice, but actually get people to buy stuff.
He’ll be joined by @KayleLarkin from @getelevar and @ecomchasedimond to break down what works, what doesn’t, and how to stop sending emails into the void.
Register here: go.getelevar.com/turn-browse…
Where did that sale actually come from?
- Shopify: Organic purchase
- Meta: 100% from your ad
-GA4: …Direct traffic 😏
Same customer. Same purchase. Three different sources.
When your goal is to 2x profits, you can’t afford to guess.
So, what's the move?
A) Accept that you’ll never know what’s really working
B) Keep reporting “direct” revenue and hope no one asks questions
C) Fix your tracking so you actually see the truth
Thrilled to see @getelevar named the Best Server-Side Tracking Tool by @connorrolain in @AaronOrendorff's Operators Newsletter: operatorscontent.com/posts/n…
Don't miss out - Shopify Tracking webinar!
Get a custom pixel code for the data layer and Google Tag Manager.
Seats are limited!
Link: buxtonco.zoom.us/webinar/reg…
#GoogleAnalytics #GTM #Shopify #eCommerce
Kayle Larkin retweeted
Mark your calendars for late April!
I'll be at the @getelevar Summit in South Carolina, April 29-30th with a panel of AMAZING eCom peers
Early bird tickets are on sale now here: getelevar.com/elevar-summit/ and increase in price after March 31st!
ChatGPT 1st birthday 🎉 - I asked it to name the top 10 topics (or fields) that it has received the most questions about.
🧵Here is what ChatGPT replied...
10. Philosophy & Ethics: Discussions regarding philosophical ideas, ethical dilemmas, moral concepts, etc.