i built @WisprFlow’s paid ads program here’s how i’d rebuild it in 30 days

I grew our UGC campaign to 13M+ views within 60 days. here's how I'd rebuild it within a week.

Most business copilots don't actually work. Circle AI does.

last week, @theantheaguo and I launched our YC startup @lumeriaskin, earned 2m+ views across platforms, and sold out our first batch in <24 hours. the video took over two weeks to make and lots of heart, soul, & late nights. here's how we did it. 💛

Developers told us building with Codex feels like flying. Go behind the build of Time to Fly 📷

This year, more than 12 million people chose to spend their time in Circle communities. As 2025 comes to a close, I’ve been thinking a lot about the special moments happening in our communities every day for those millions of people. While other platforms are built to keep people scrolling, our communities help people learn new skills, take new directions, and create meaningful change for themselves and others. Far from mindless engagement, Circle communities are about enabling personal and professional transformations. It's easy to forget that every transformation is a life changing event. For some, this could be a new career or a business, and for others it's a new lifestyle. Not many in the world get to claim something as good and grand as their vocation, but we do. We also believe in our heart that making money, impact, and meaning shouldn’t be a trade-off. We think there’s a way for every creator, entrepreneur, and business to achieve all three, and to stop for nothing less. Once you’ve truly achieved it, you get to jump out of bed every morning with insatiable passion, purpose, and desire to build something beautiful for the world. Like I do every day! On that note, I made a short video reflecting on this theme and our most notable releases this year. A TL;DR of our major releases this year 🤯 - AI Agents - AI Workflows - AI Copilot - AI Summaries - Desktop App - Website Builder - Custom App Builder - Visual Email Builder - Push Notifications Builder - Circle Connect - Video Player Redesign - Live Redesign - Voice Notes In addition to those major releases, we shipped 200+ minor improvements and design updates. THE TEAM TRULY GAVE IT THEIR ALL! As we wrap up the year, I want to share my heartfelt gratitude to every Circle team member and customer for being on this ride with us, and for the incredible effort you put in. You should be super proud. Circle is in the business of transformation. Every year, it gets a little less lonely to be building a company with transformation at the core, because people are finally starting to get it. The world needs us now more than ever. And thanks to reaching profitability this year, Circle will soon be hiring for 50+ roles across the company, with the majority of these in our engineering and design teams, solely focused on making our product better. Thank you ❤️ See you in 2026!

14 years ago, I made my first ever trip to New York City as a tourist from New Zealand. After a month of walking every inch of this city while blasting Jay Z’s “Empire State of Mind”, the city started to seep into my soul. A day before I was supposed to fly back to New Zealand, I got the chance to go in an interview at a young startup, where the founders were kind enough to offer me a job on the spot (thanks Stefan & Michael!) That interview happened in a building near Times Square, and the whole experience was right out of a movie scene. I finally made it to New York City, where I’ve lived for the past decade+, met my wife, became a father, and started a company. Flash forward... I finally made it to New York, where I’ve lived for the past decade+, met my wife, became a father, and started a company. A couple days ago, we took over Times Square with a Circle campaign featuring some of our coolest customers, including Ali Abdaal, Entreprenista, TroopHR, Jay Clouse, Mila, Codecademy, The Running Channel, and Pat Flynn! The theme of the campaign was: “Whatever it is, there’s a Circle for that.” This campaign was our love letter to New York City and our community builders, both of whom make dreams happen for millions of people ❤️