@jayclouse

Founder of Creator Science — running experiments, interviewing remarkable creators, and studying trust. 🎥 https://nitter.cf/t.co/bCJOkU80gw

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Joined June 2009
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The number of creators who have changed their entire strategy to become unpaid marketers for AI tools blows my mind
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Every sponsorship is an implicit endorsement. If you wouldn't recommend a product without being paid, you probably shouldn't recommend it when you are. Turning down the money might hurt today. But protecting your audience's trust is an investment in your long-term relationship with them.
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Eating pizza and watching Redzone with my daughter is as good as it gets.
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What’s one part of your business you’ve made way more complicated than it needs to be?
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For me, it was our launch process. So we’re simplifying it for the next one.
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Always schedule the email to send later. Even if it's just five minutes later. Trust me on this!
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Every decision you make when planning an in-person event is a trade-off. Better food → higher ticket prices. Better venue → higher ticket prices. More guest speakers → less peer interaction. You’re deciding which compromises you’re willing to make.
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Things are changing, never doom. Jobs will look different, never doom. Software is being eaten, never doom. Increase your ambition, care deeply about your (changing) craft, build things you're proud of. Never doom!
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HUGE ANNOUNCEMENT! My in-person event @sponsorgamesIRL will officially be held May 2-5, 2027 in Minneapolis, Minnesota! From now until 9/27, get $400 off your ticket 🤩 See you there!!!!!
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My creator business earned $769,000 last year with an audience much smaller than a lot of creators I know. 𝗧𝗿𝘂𝘀𝘁 is a huge reason why. I've spent the past several years researching how trust actually works. Here are 9 ways creators can earn (or accidentally destroy) their audience's trust: 🧵
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Every one of these fits into what I call The Trust Loop: PERCEPTION → How someone sees you PROMISE → The promise you make PRACTICE → How you follow through PROOF → The result you create Then that proof shapes their perception of you, and the loop starts again.
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I wrote a free 7-part email series breaking down The Trust Loop and how you can apply it to your own business. You can read the full series here: creatorscience.co/x-trust-9-…

How Trust Happens

A free, 7-day email series on building trust.

creatorscience.com
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