
#girldad, Agency Founder @mtmadagency, Entrepreneur, Coffee Lover. Host of the @page2podcast.
Connecticut, USA
Joined December 2023
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Jon Clark retweeted
New episode is out now: @marcustober on why rank tracking is harder than ever. Google removed num=100, obfuscated the referrer, and he believes AI agents send 1,000x more requests than scrapers ever did. How has your rank tracking data changed?
Jon Clark retweeted
Tiger Woods Unimpressed With Roadster As He's Flipped Dozens Of Vehicles buff.ly/dUGarJ0
Jon Clark retweeted
Replying to @MalteLandwehr
@MalteLandwehr: "somewhat cheap" won't get you recommended by ChatGPT. Only one brand per market wins on price. Everyone else needs real differentiation, described the same way everywhere.
Your best AI visibility partner might not be a major publication.
It might be a niche creator with 5,000 highly engaged followers.
@rollerblader explains why audience trust could matter more than media reach.
🎙️ @Page2Podcast --> youtu.be/jbE43zPFnCk
#AISearch #SEO
AI search + affiliate marketing: @rollerblader recommends brands should pay the specific author their buyer trusts ...
... NOT just the biggest publication!
Anyone seeing niche authors move AI answers? 🎙️
youtu.be/jbE43zPFnCk
Ok … stop what you’re doing and read this.
New post: How Do We Move Forward if the SERP Is Generative?
ipullrank.com/generative-ser…
I’ve been thinking a lot about the poisoned results thing @Derek_Perkins posted about the other day.
Google introduced something called “generative UI” a while ago. If this is the tech powering the SERPs we are in for a crazy ride.
I built a proof of concept called “Genraggle” to help you get a sense of how crazy probabilistic SERPs might get.
Affiliate marketing and AI search are colliding, and @rollerblader thinks most brands are spending their AI visibility budget in the wrong place.
A thread from our @Page2Podcast conversation 🧵
4/ So the affiliate and creator strategy shifts:
1. find the writers, YouTubers, and communities (even small or private ones) your audience engages with.
2. Pay a media fee plus commission.
3. And don't purge a dormant affiliate that AI assistants keep surfacing.
5/ He's candid that he can't prove the author-level shift yet. He's seeing signs, not a data set.
Full episode: youtu.be/jbE43zPFnCk
If you work in SEO or affiliate, what are you seeing?
Do niche authors show up in AI answers for your brands?
Jon Clark retweeted
Replying to @willcritchlow
@willcritchlow: You can't run a valid SEO test on two pages. Rule of thumb: ~30,000 organic, ~1,000/day, spread across hundreds into thousands of pages. Fewer pages only work with enough traffic to them. What's the smallest sample you'd trust a test on?
Jon Clark retweeted
I spent 48 hours in SF hanging out with billionaires, data labs and AI founders and execs running $1B to $100B companies.
My observations:
1. Sooo MANY stories of data brokers making like $2M a WEEK selling company data to labs. I can't tell if it's the beginning or a bubble, and I kept wondering which niches are left. Digging into it actively.
2. At dinner, someone asked the table, "If a new model drops next month, does your company get better or worse?" HALF the table went quiet! I think that's the best question to ask about any AI startup right now.
3. The bar people talk about now is hitting $1B in revenue in 12 months (I guess that's the new unicorn?). What I didn't hear much about is retention. AI revenue can come in fast and leave fast, and I think we're going to see a lot of stories of AI companies with huge revenue and terrible retention.
4. It's pretty clear we're living through the reinvention of the computer. The model is the CPU, the harness is the operating system, and skills and plugins are the apps. Thinking about it that way makes it easier to see where the whitespace is.
5. We're maybe 12 months from an agent that can watch you work for a week and then do your job without any instructions. The screen recording plus agent memory plus local model combination makes this possible right now.
6. Agent harnesses feel like the new GPT wrappers, in a good way, especially vertical ones. The best teams I talked to treat the model as swappable. One founder walked me through routing different models to different jobs: one for taste and visuals, a cheaper one for the everyday stuff, another for text.
They use prompts they can move across models over fine-tuning, and A/B test the output on what users actually do with it: do they edit it, export it, share it? A vertical harness is basically four things: the connectors for that industry's data, evals written by people who know the work, rules for what the agent can and can't touch, and a clean screen for a human to review. The model is maybe 20% of it.
7. There's a lot of reverse engineering going on/cloning going on more than I've ever seen. People are decompiling software and rebuilding it with agents, and someone showed a suite of like 10 apps that are worth $5B+ each all that he cloned open source. Me and everyone are still thinking through what it means when software gets this easy to copy.
8. My guess is the value moves to data. If the software can be rebuilt quickly, what's worth paying for in a legacy SaaS company is the years of customer data and workflows inside it. Some SaaS companies are secretly data companies.
Gets me thinking about how do you truly value data for this saas companies? Like if we were buying these dying saas companies at 2x ARR before (as example), maybe there is a better metric. Idk, just thinking out loud here.
9. It feels like a good chunk of legacy software won't make it to the agentic era, especially anything built around people clicking through a lot of screens.
10. Every company I talked to wants to pipe its internal data into one place and expose it to agents through MCP. Then they look at the data and realize it's a mess: five versions of the same customer, old Slack channels, PDFs nobody can search. Cleaning that up feels like a big consulting opportunity!
11. A lot of founders are building the basic building blocks for agents: APIs, data layers and tools. Some of the companies I saw barely have a UI because the main user is an agent. I really believe the startups that build primitives to this agentic era will do extremely well. Building blocks is the best way to think about it.
12. Labs can get plenty of training data, but it's harder to get real examples of agents failing inside companies. Whoever has those logs has something valuable.
13. Someone running a big consumer company told me the next fight is over memory. The model that remembers the most about you wins, and the smartest model matters less than people think.
14. Physical AI came up a lot. Astra I think was the first model that got people into AI can actually do CAD, and I think a lot of people are thinking what does vibe manufacturing really look like. The line I keep thinking about came from a robotics founder: the hardest problems in AI are deployment problems now, not research problems. Their robots work on their own, call a human when they get stuck, and every one of those calls becomes training data.
15. Cybersecurity companies are having a moment and are actually cool companies to build now, especially the ones that clean up after a breach. Every agent with access to your systems is a new door into your company, and a lot of those doors were left open.
16. Some startups are worth more dead than alive now. A shutdown company with 5 years of Slack, email and code can get paid for licensing all of it. I wouldn't be surprised if founders start factoring that into when they shut down.
17. People are starting to talk about monetizing the agent web. It feels really early, but when the most popular user of the internet is an agent, what startups should you be building?
18. I think agent insurance is coming. Once an agent makes an expensive mistake, insurers will want audits before they cover anyone.
19. Several people said the hire they want most is someone with taste who can write evals. The models are getting good at generating ideas, so the hard part is judging which ones are good.
20. New trend I observed: startup raises VC, uses venture dollars to become a creator, startup fails, founder falls back on being a full-time creator and incubates other products bootstrapped.
21. Getting SIGNIFICANT distribution is HARD right now. Founders are sponsoring buses, buying billboards like crazy and throwing parties with famous DJs to get noticed. Kinda feels dotcom era in that sense.
Attention is what's scarce! The growth guy going viral sharing his UGC strategy from Wispr Flow is a good example. It's the sauce everyone wants, and I truly believe there are probably only 50 people on the planet who know how to scale these types of businesses efficiently in this era.
Always good to get that dose of SF. I felt sooo lucky to have such an incredible trip during such an incredible time in building businesses. Surreal in so many ways.
Happy to be home and locked in.
Until next time!
Such a good convo with @poppupwriter
Replying to @poppupwriter
@poppupwriter feeds every AI tool a 30-40 question brand questionnaire before writing a word for a client. Branding guides, buyer personas, words the brand hates. All uploaded as markdown files. What's in your AI onboarding process?
We Now Know the #1 Ranking Factor for AI and LLMs. And today, here's the analysis, with over 10,000 words and over 40 charts.
The number of backlinks from contextually relevant pages had the strongest correlation with AI rankings of the factors I tested.
That's across 100 industries, 16 LLMs, and ChatGPT's web interface.
For GPT-6 Astra, that correlation was positive in every single industry.
The pages linking to and mentioning recommended brands were, on balance, more relevant to those brands' industries than to unrelated subjects. That pattern held in all 21,600 comparisons, including the brands named in Google AI Overviews.
But relevance is only part of it. You also need enough of those links.
In the OppAlerts indexes, GPT-6 Astra's #1 recommendations had a median of 2,124 relevant backlinks. At #50, that was 25.
And even after accounting for the total number of backlinks, relevance still had a positive correlation with rankings.
So if you're deciding where to put your link building budget, this is where I would start.
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Unlinked mentions follow the same relevance pattern, too.
Their counts also correlate with rankings. For GPT-6 Astra, that correlation was 0.41, compared with 0.55 for total backlinks.
Google AI Overviews were the exception: unlinked mentions had the stronger correlation there.
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PageRank and PRoT - PageRank over time - also follow the rankings.
The brands GPT-6 Astra recommends first today were already the brands with the highest PageRank nine years ago.
This is why I keep talking about building relationships and getting consistent, relevant coverage. These brands have been established for a long time. PR is poised to evolve more than anything else other than SEO, as AI takes more of the market.
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And yes, the models still hallucinate domains.
11.12% of GPT-5 Nano's domain recommendations weren't registered. For GPT-6 Astra, it was 0.28%.
The industries with fewer relevant backlinks also had more hallucinations.
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Swipe through the charts to see the patterns.
The full research, methodology, and analysis are in the blog post:
oppalerts.com/we-now-know-th…
Jon Clark retweeted
Incredible: Not only is Google working to block AI crawlers, but @nozzleio uncovered evidence that Google is deliberately serving FAKE search results to scrapers
The "poisoned" search results look real, but w/ garbage data. This influences AI crawlers, scrapers, & rank trackers.













