Tough crowd

Private Equity's success is built on ability to quickly understand businesses from the macro. They assess risk & opportunity in a more sober way than many entrepreneurs. They build their fees knowing when and what businesses to buy, how to improve and when to sell.

The importance of environment for pursuing success is underrated. As a serial expat, I can't help but notice how: - certain cities instil a sense of urgency to get s*** done. - others are more inspiring for creativity. - and the rest generally bring more peace.

What's your next step? Often in professional development, the path forward is unclear or seems intimidating. Take a second out of the arena to remind yourself of the bigger picture. The next step will soon become obvious.

Spending time in nature can help you unlock mental blocks you didn't even know existed. Coming back to the office after a couple days in a place like this is sometimes the best productivity boost.

Learning leadership is like learning to ski. Seems daunting at first. You will make errors. You will collect bruises. With experience, you find your rhythm. Others will follow the path you carve out. It becomes instinct. Until its time to test your skills on new mountains.

7. Keep check-out easy > Keep the offer front and center. > Make it easy to add items to cart and complete purchase. @ship30for30 doing a great job. With one scroll on the home page we have found what we came for. Zero time wasted.

6. Leverage social proof. > Display client reviews, ratings, and testimonials to build trust and credibility/ > Link to social media to showcase your brand's popularity and engagement. @jspector does a great job referencing known names in the space. Other use logos.

5. Inspire with compelling messaging: > Concise, benefit-focused headlines and copy. > Strong, action-oriented language to encourage conversions. Both examples above do a good job. Here's another from @p_millerd where the copy makes you question yourself if you DON'T sign up.

3. Grab attention with visual hierarchy: > Use color schemes, sizes, and placement for effect. > Important elements (like calls to action) belong in prominent locations. @thejustinwelsh shows how to create uncluttered space between the menu, the mission and the sign up box.