.@thehvacjack and @HeySamPreston shared a lot of interesting numbers in their recent @OwnedxOperated pod ep, but this scenario is probably the one that will change your mindset most. If you have a $10,000 monthly marketing budget and pay an agency $3,000, 30% is gone before you spend a dollar on ads. That leaves $7,000 to generate leads, book jobs and bring in enough revenue to fund the next month. Spread that across too many platforms and you can burn through it without learning much. Their advice: Start with 1–3 channels, track which ones generate booked jobs and concentrate spending on the strongest performers. Keep experimenting as you grow. Just give each marketing dollar a clear job.

All hands meeting this AM to get everyone on the same page about our now $49M shop (thanks to 4 acquisitions this year). Made some big announcements about upgraded benefits and a new sewer lining re-liner (LightRay) that’s gonna cut our work time down by more than 50%. And of course, we had our traditional home cooked Wilson breakfast (big shoutout to chef Chris Tasich). Everyone left feeling connected and energized for a HOT week with heat index in the 100s. LFG.

The latest @OwnedxOperated podcast is a must-listen. What you'll learn... 1/ Why EBITDA alone doesn’t determine your business valuation 2/ The 2 questions every buyer asks before making an offer 3/ How poor systems, bad margins, and owner-dependence kill deals 4/ The difference between a distressed sale and a “built to sell” winner 5/ What home service operators should be doing NOW to protect their exit It's all here: youtu.be/ZWF_vFZy_R4