The Art & Science of Buying Decisions. Specialists in #BuyerStrategy & innovators of @Buyonics® Treating Buyers as an asset by linking to performance & profit
Global
Joined January 2012
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GreenFieldOrg retweeted
This is how value is created. Would love to talk about Creating value for leaders, the title of my new book,
Good luck with the event. lnkd.in/dxegx_ah
GreenFieldOrg retweeted
Read the full report and executive summary on the role of Further Education colleges in local and regional ecosystems on TPI's website. The authors are @jen_nelles, @BenVerinder, Kevin Walsh and @timvorley. productivity.ac.uk/research/…
GreenFieldOrg retweeted
Very excited to see CITIZENS listed in @FT round up of “Best New Political Books”
@gideonrachman calls it “an important contribution” at a time when “there is an appetite for big-picture thinking that looks beyond the immediate controversies of Tory leadership contests”
😁😁😁
GreenFieldOrg retweeted
The way we do business has changed. It’s time to regroup. Rethink. Repurpose.
Learn more: martinlindstrom.com/
GreenFieldOrg retweeted
Our #humanity—our “humanness”—now more than ever, needs to show through in how we do business with customers and each other. With the stratospheric increase in high tech solutions to ‘take care’ of customers, the need for high touch has also escalated. buff.ly/38xpjmJ #cx
GreenFieldOrg retweeted
Efficiency by itself is a poor measure of value.
There is nothing so useless as doing efficiently that which should not be done at all.
And yet, every day, in myriad ways, we automatically assign value according to efficiency.
We fail to ask “what is the real purpose here?”
GreenFieldOrg retweeted
Social preferences can strongly influence the outcome of a bargain through the proposer’s opening offer, as this signals their intention depending on whether it is below or above the even split—cool paper by @yolaengler and @page_eco: buff.ly/2TP1fYU
GreenFieldOrg retweeted
Knowledge is having the right answers.
Intelligence is asking the right questions.
Wisdom is knowing when to ask the right questions.
GreenFieldOrg retweeted
Great companies don't offer us something to buy. Great companies offer us something to buy into.
GreenFieldOrg retweeted
Success will buy you a new house. Fulfillment will leave you inspired when you come home at night.
GreenFieldOrg retweeted
''When I first read Peter Drucker in the 1970s, I didn’t really get him.
...
Re-reading Drucker today, the paradox hits you on the head with the force of a flying mallet.''
Read the blog by our Simon Caulkin @nikluac:
druckerforum.org/blog/on-re-…
#PeterDrucker #DruckerForum
GreenFieldOrg retweeted
My friend Steve Denning has been on a mission to get to the essence of what allows innovations and innovators to add value. In this piece, he discusses the jobs to be done idea and shows how it can be a lens through which to understand customer outcomes.
forbes.com/sites/stevedennin…
GreenFieldOrg retweeted
"Let's stop doing stupid things. Stop doing things just because you've always done them. Once you stop, you'll have much more time to do things that really matter."
@stevedenning on the lessons from #DayofDrucker
youtube.com/watch?v=XNTJRgTx…
GreenFieldOrg retweeted
Keep going.
@allontheboard #allontheboard
All on the board book is available from here:
amazon.co.uk/Tfl-Quote-of-th… and all good book stockists.
Don't give up. ❤️ – at London, England
GreenFieldOrg retweeted
How An Obsession With Customers Made Microsoft A Two-Trillion Dollar Company trib.al/rv5QnkB
GreenFieldOrg retweeted
Rule 3: Money helps, but it doesn't solve everything. Don't lose sight of the big picture.
GreenFieldOrg retweeted
Have been reading @ProBonoEcon essays on the future of civil society and loved this gem:
"Press them [the public] on what #philanthropy means, and a disappointingly large portion of Brits would probably hazard a guess that it’s got something to do with stamp collecting.”