@GoLucidity

Giving brands visibility into unified, verified data from across the ad supply chain. Fewer wasted impressions, greater transparency.

golucidity.com
Joined August 2017
  • Tweets1.1K
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352Media
We teamed up with @SamsungBelgie & @xandr on a pilot initiative, Samsung Private Marketplace, a new advanced Supply Path Optimization strategy for programmatic. Check out the fantastic results (hint: 30% waste --> 2% waste) golucidity.com/xandr-and-luc… #programmatic #blockchain
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The pilot campaign resulted in a 98% ad quality score (confirmed impressions) compared to the benchmark, which achieved only 70% confirmed impressions. Therefore, wasted impressions were reduced from 30% to 2%!
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In addition to Lucidity’s blockchain-verified metrics (impression & click data verified from multiple sources), Lucidity’s unified dashboard also displays important metrics like ads.txt, sellers.json, conversions, viewability & brand safety. All the important info, in one place.
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"It's common for advertisers to be able to identify 30% or more (!) of their impressions as being 'discrepant' or wasteful." <-- Insights from the hundreds of millions impressions we've processed for clients. Thanks @UmbNetwork team for featuring us in today's update!
Umbrella Network
@UmbNetwork11 Apr 2022
Umbrella Ecosystem: @GoLucidity Update April 2022 🎉 As we enter the second quarter of 2022, the Umbrella team would like to provide an update on the momentum at Lucidity — the digital advertising oracle. Read more: umb-network.medium.com/92f15… #bsc #data #blockchainad #analytics
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Discrepancies in ad buys can be: 🤖 Nefarious - auction games, domain spoofing, click fraud etc. or 🤷‍♂️ By mistake - broken integrations, mislabeled sites, inaccurate data But the result is the same: not getting what you paid for. Waste. (We can help.) digiday.com/marketing/dysfun…

Dysfunctional dynamics continue to blight ad tech’s prospects

The further out media buyers go into the online ad market to buy publisher inventory the more low-quality inventory they end up buying as a result.

digiday.com
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You think you're buying one thing, but then you get something else 🙄 Luckily, Lucidity solves for this ☑️. #programmatic #transparency #adtech #adanalytics wsj.com/articles/usa-today-o…

WSJ News Exclusive | USA Today Owner Gannett Co. Gave Advertisers Inaccurate Information for Nine...

Publisher misrepresented where billions of ads were placed, researchers say, and Gannett corrected the issue in recent days.

wsj.com
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Our parent co. @UmbNetwork is making waves bringing @playmetalcore into its accelerator program & participating in its private token & NFT sale. It's a beautifully designed, high quality game with NFTs built into its DNA
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Happy to be working with @PHDsouthafrica on their digital campaign for @CheckersSA! #blockchainadvertising #programmatic #PHDmedia #CheckersSA #adanalytics #UmbrellaNetwork
Checkers
@CheckersSA14 Dec 2021
#SpotShopandWIN up to R10k app credit, GUARANTEED! Santa's hiding in the app, shop the product he's on & you'll WIN. He'll be on a NEW product every day until 21 Dec! Here’s a clue: Betcha Can’t Eat Just One! Ts & Cs apply. Shop now: bit.ly/3oUuGpf #sixty60 #spotsanta
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Compliance w/ rules & regs of advertising is no joke. Distributed ledger & smart contract tech provide a technologically enforced record of what's happening w/ ad performance & compliance. Finance & legal teams this is for you! Sam Goldberg explains golucidity.com/why-are-finan…
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ICYMI We collaborated w/ @Samsung & @space_BE on an award-winning campaign to identify digital ad supply paths w/ high levels of discrepancy and cut them out to avoid waste. Only possible by bringing data on-chain securely & efficiently. cc @UmbNetwork youtube.com/watch?v=_5r-z5ff…
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It has been a minute, but we're back! Hi @UmbNetwork, what'd we miss? 👋
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What Can #Blockchain Really Do for Advertising in 2020? Via @AdMonsters cc @brave @AdLedgerOrg @aminopay @NYIAXInc @GoLucidity @ParsecMedia @heyaura admonsters.com/blockchain-fo… – at Jersey City, NJ

What Can Blockchain Really Do for Advertising in 2020? - AdMonsters

Two years ago, blockchain was hyped as a panacea for advertising's woes. Now that reality has set in, here's what blockchain can do for advertising today.

admonsters.com
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#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one. golucidity.com/digital-adver…
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140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: golucidity.com/get-started/
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#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one. golucidity.com/digital-adver…
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140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: golucidity.com/get-started/
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#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one. golucidity.com/digital-adver…
140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: golucidity.com/get-started/
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