PhD. Consumer insights and research professional. Good food and wine lover. MD of Consumer Solutions.
Joined January 2011
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Consumer Solutions, in partnership with Basic Wine and SenseLab will be presenting at the 42nd annual SASEV virtual conference @SViticulture. Join our workshop: “Consumer to Sensory to Winery: an integrated approach to getting the right product to the right market.#sasev
Nadia van der Colff retweeted
Malnutrition is not just caused by a lack of food. 👇
The double burden of undernutrition & obesity/overweight can have a huge impact on the future of a society.
In #Honduras the cost of the #doubleburden was 2.3 billion USD - equivalent to 10.2% of the country's GDP.
Nadia van der Colff retweeted
Lockdown paves the way for a radical reset of SA shopping patterns
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These insights are from a new Nielsen report The Covid-19 Behavioural Reset, which delves into how shoppers are redesigning their p...
1/4 Alcohol is not the problem, but rather a segment of people. Numerous studies report on the male dominance of injured trauma patients with links to alcohol, previous admissions and criminal offences.
News24.com | Pressure mounting on Gauteng hospital beds after alcohol ban was lifted news24.com/news24/SouthAfric…
4/4 Alcohol-related trauma patients could be placed under police guard and enrolled in an EFFECTIVE educational/counselling/rehab programme, designed and executed by PROFESSIONALS. Start at preliminary school level to teach children empathy.
Note: According to numerous international and national reports, "The problem segment", i.e. alcohol-related injured patients in trauma units tend to be younger males (15-40 years). @MbalulaFikile @alanwinde @DanniTwiet @WineLandSA @DrZweliMkhize
Who consumes wine on a daily basis? Contact us for the full research report to include in your post-Covid #winestrategy. #knowyourconsumer #winebusiness #southafricanwine
Consumer Solutions rolled out a large-scale survey to determine how South African consumers’ wine purchase and consumption behaviour will change as a result of Covid-19. A total of 2 774 wine drinkers participated! Get a sneak peek here: consumersolutions.co.za/rese…
Nadia van der Colff retweeted
“SA is the only wine-producing country with an export ban in the midst of the Covid-19 lockdown. In the event of a prolonged lockdown, up to 40% of the annual R 9 billion export value could be lost which will result in bankrupcies and significant job losses” @michaelfridjhon
Shout out to everyone in the wine industry doing their part to #FlattenTheCurve. During testing times, sound decision-making will build consumer trust in the long term. Well done @degrendelwines for the "Together with Wine" virtual #innovation. #leadership #agility #Covid19SA
Beverage trend spotted @KauaiGlobal @ Village Square Durbanville branch. Flavoured sparkling soda #sugarfree #caloriefree and priced to go @ R17 per can! #health #foodtrend #water.
Hard Seltzer - a hugely successful #lowcarb & #lowsugar alternative in the US alcoholic beverage market. Health consciousness remains a big trend driver for NPD around the globe. Definitely a gap in SA market. #hardseltzer #health #consumer #trend #alcohol
US: The meteoric rise of hard seltzer
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Hard seltzer – alcoholic sparkling water – is an unknown concept in a regular South African's beverage universe, but...
Nadia van der Colff retweeted
"We see that the average global adult now eats more snacks than meals on a given day, driven by a number of evolving demands largely associated with how we live today." #foodtrends #snacking hubs.ly/H0l_7Tt0
Lack of differentiation, whether on brand or sensory level, is such a costly mistake! Stimuli generalisation often leads to cannibalism and consumer frustration.
Coke branding confusion irks consumers
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Coca-Cola is running into trouble with people angry about accidentally buying a zero-sugar or reduced-sugar version of Coke instead of...
Shared some fascinating consumer insights on Sauvignon blanc perception at Sauvignon blanc SA's technical day. consumersolutions.co.za
Next to take the stage is Dr Nadia van der Colff from Consumer Solutions with the topic “#Sauvignonblanc from a consumer perspective. A true brand?”
#SauvignonBlancSA #TechnicalSeminar #WineWednesday #Winemakers #Technicalinfo
Nadia van der Colff retweeted
How a Swedish oat milk brand went ballistic in the US
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Oatly is milk made from oats, and ticked along nicely for about two decades in Sweden. In 2012, the oat milk company brought in a new...
