We design brand identity and communication to connect ideas and people, creating value and impact for brands and organizations.
Gurgaon, India
Joined August 2011
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🔊 As we move into the new year, a quick look back at some of our work in #brandidentity that made it to your homes, screens, plates, shelves and more, last year. Onward ho! #codesignrewind2022
Founded by Nikunj Biyani & #RanveerSingh, SUPERYOU is on a mission—to make protein simple & inspire people to live their best life. We created a big, bold #brandidentity that celebrates the audacious desire to live without barriers & standout in offline+online retail. #superyou
🟡New Work: An endearing #brandidentity system for kids-centric furniture & decor brand—Smartsters.
A simple, thoughtful design toolkit that celebrates expression & room to grow, with multiple solutions for dynamic D2C environments🟡
Case-study tinyurl.com/yuwfvycu
Volume on ↑ Updated case-study alert 💥 The full story of the dynamic identity system we created for MPL (Mobile Premier League)—a behaviour led approach to visual, motion & sonic design, to create immersive branded environments for high-energy content. 🔗tinyurl.com/4c9b5vr9
New work 🍻 Fresh flavour for a flagship favourite.
Our partnership with Bira 91 to create a distinct #brandidentity for its classic White beer—differentiating it within its own portfolio & from competition, and building for variants in the future → tinyurl.com/mr446vfr
📣 Thrilled to find four of our #brandidentity projects featured in a round-up of major brand launches and rebrands of 2022 by @TheHardCopyCo → tinyurl.com/49edvtmp
🔸 Dixcy Scott 🔸 Tasva (ABFRL x Tarun Tahiliani)🔸 ET Money 🔸 Navi
📣 Giving voice to a curator-mindset in luxury hospitality, for India’s largest network of premium private stays—our new work in #positioning #naming & #brandidentity for #StayVista celebrates a mosaic of inspired choices.
Detailed Case-study: tinyurl.com/2s3bufyc
New beginnings at the end of the year. First look at the new logo for @navifinance as part of the #brandidentity transformation. Stay tuned for more updates in the new year!
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Press: tinyurl.com/5b6yv2xd
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#branddesign #finance #startupindia #startupbranding #navi
LEAD to Launch: The new #brandidentity for @leadschoolindia expresses its confidence in the propulsive power of high-quality school education, at the onset of a growth phase that saw the organisation expand its schools network & reach unicorn status.
tinyurl.com/3rrsk7kp
Here's to light, laughter & standing together through everything we do, every day—from all of us at Codesign ✨ Happy Diwali!
💥🌿🍴New brand-mark reveal → Juicy deLiciousness interpreted with plant-inspired fullness for UnCrave launched by @LiciousFoods 🍴🌿💥
New Feature. This week @TheHardCopyCo traces the transformation of 40 year old mens's inner-wear brand Dixcy Scott, featuring our work in #brandidentity that speaks to a new aspiration and image of the self.
Read the insightful case-study here: tinyurl.com/3ysfd75m
New Work 📣 The men’s inner-wear segment in India, has been stagnant for long. The new @DixcyScott #brandidentity challenges this status quo as a response to changing consumer aspirations & the brand’s ambition to grow with stronger differentiation.
Read: tinyurl.com/4db5ys54
Our partnership with @LiciousFoods to refresh the brand identity, was focussed on establishing distinct & authentic expressiveness, while building the identity framework for a (de)licious future of possibilities. Heartier, meatier and loaded with flavour, Meat the new Licious :)
Ending the week on a hearty note, with the launch of the new @LiciousFoods brand identity. Watch this space for updates on the brand l̵a̵b̵o̵u̵r̵ flavour of love next week :)
#brandidentity #newwork #ForTheLoveOfMeat #Rebrand #brandlaunch
youtu.be/ixLkkFxYgsM
New Project Feature. Designing for explosive growth—strategic thinking & making of the brand identity system for the @PlayMPL universe. Case-study by the sharp folks at @TheHardCopyCo → thehardcopy.co/mpl-ups-its-d…
💥New #positioning, #naming & #brandidentity for #StayVista (formerly Vistarooms) brings a fresh voice to luxury hospitality—building new codes of curation, personalisation and intimacy relevant for a new travel mindset that seeks differentiated choices.
Case-study coming soon.