Partner @Codesign_India. Brand thinking & making in India. Writes sporadically about design practice & other things from the trenches.
Joined December 2006
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Audacious bhi, delicious bhi, and unmissable :) New #BrandIdentity drop at @Codesign_India
Founded by Nikunj Biyani & #RanveerSingh, SUPERYOU is on a mission—to make protein simple & inspire people to live their best life. We created a big, bold #brandidentity that celebrates the audacious desire to live without barriers & standout in offline+online retail. #superyou
Thrilled to announce that I get to be #proudlyweird and dissect work at this year's @Kyoorius Design Awards as part of the Design Jury. What more could a girl want :)
What a gorgeous day to get back to my space at @Codesign_India after a month of WFH cum summer break :)
There’s no easy way to say this: Mother’s Day celebrations irk me. There, I said it → mohorray.medium.com/putting-…
It's been a packed year! Catching up with project updates from earlier this year—starting off with champions at @leadschoolindia upgrading schools across India to unleash a new world of opportunities for young minds.
#brandidentity #edtech #unicorn #startupindia
LEAD to Launch: The new #brandidentity for @leadschoolindia expresses its confidence in the propulsive power of high-quality school education, at the onset of a growth phase that saw the organisation expand its schools network & reach unicorn status.
tinyurl.com/3rrsk7kp
Sometimes the work-life & parent-life overlap can be delightful. A joyful partnership to create a design-driven space where childhood has room to grow & flourish—@smartsterskids is hatching soon :)
New work @ @Codesign_India
#brandidentity #comingsoon #d2c #childhood #design
Brand new at @Codesign_India 💥and a thread of thoughts
New Work 📣 The men’s inner-wear segment in India, has been stagnant for long. The new @DixcyScott #brandidentity challenges this status quo as a response to changing consumer aspirations & the brand’s ambition to grow with stronger differentiation.
Read: tinyurl.com/4db5ys54
And that’s when I think of this project, I see a bold brand. Boldness with purpose. Breaking away from the category codes to build new codes. Not disruptive, but relevant.
Some deliveries are more ‘licious than others 😃
Happy & new from @Codesign_India x @LiciousFoods
#newwork #brandidentity
Will not do homework through the day; but will make beautiful things way past bedtime—Oh the enviable aimlessness of summer holidays.
(Also who knew you could project flowers with a flashlight and plastic bottle!)
Talking about new ways to think & design brand identity systems, and many annoyances with the general idea of templates :) Now up at @audiogyan with @nimkarkedar.
tinyurl.com/59uv7ty6
#branding #identitydesign #designsystem
I like hard-working identity systems and I cannot lie :) Meet the new @ETMONEY brand identity system that integrates seamlessly across experiences to build an own-able story of growth!
The all new brand identity for @ETMONEY brings alive a differentiated take on financial planning & growth, embedding dynamism & intelligence in all brand touchpoints.
Case-study now live: tinyurl.com/44f4hnzk
#fintech #digitalfirst #startupindia #brandidentity #identitydesign
I hit pause on my #36daysoftypeinverse when the second wave hit last year. Because I just couldn’t. Today seemed like a good day to pick it up. #adjectivelyspeaking
