Your social media workflow in one place ✨ Scheduling, publishing, analytics & content planning. This account is managed by real humans. 💙

Worldwide
Joined October 2010
Pinned Tweet
Buffer Commit, our first build contest on the Buffer API, is open for registration starting today! 🎉 We're eager to see apps and integrations that solve a real-world problem for the people who post via Buffer every day. 🔗 Register at: buff.ly/8i363Rd
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With the Buffer MCP you can slice and dice your social data however you like. Just ask 💬
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Curious what’s working across your social channels? We’re hosting a live Buffer Insights walkthrough and Q&A on Monday, October 19 at 12pm ET! 🔗 Register here: buff.ly/NPpzPs8
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What to know before you register: • The build window runs from October 28 to November 13 • Open to anyone 18 and over with a free or paid Buffer account, solo or as a team • Winners receive $1,600 or more, a year of Buffer, and a spot in our project gallery
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You'll build alongside fellow builders in our Discord community (buff.ly/Vbv2gN5), with support from our engineering team if you ever have questions or are feeling stuck. We're cheering you on, and our team is so eager to see what you build next! Terms and conditions apply*
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What to know before you register: • The build window runs from October 28 to November 13 • Open to anyone 18 and over with a free or paid Buffer account, solo or as a team • Winners receive $1,600 or more, a year of Buffer, and a spot in our project gallery
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You'll build alongside fellow builders in our Discord community (buff.ly/Vbv2gN5), with support from our engineering team if you ever have questions or are feeling stuck. We're cheering you on, and our team is so eager to see what you build next! Terms and conditions apply*
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I use it to automate posts. I specifically love the mcp setup it has. I can create content with Claude and schedule it to buffer directly from Claude itself. Either way 9-5 it gets super busy and I cannot spend time every hour on X. So I have to automate some posts. It’s pretty useful. There is also a kanban board view that helps with organizing ideas.
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Which social media metrics should you actually track? It depends on your goal. Here’s how to pick the right ones for reach, community, or growth, and how to read them together to decide what to post next.
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Buffer retweeted
We’re working on bringing @buffer to macOS! I’ve been rebuilding our iOS app in SwiftUI, so we can now bring Buffer to entirely new platforms without much effort, including macOS and visionOS! Join the macOS TestFlight and give it a spin! 👀 testflight.apple.com/join/2e…
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Mike (@Mike_Eck) from our marketing team has been using Buffer as a marketer for more than 12 years. These are the analytics features he relies on every month 👇 🔌 Claude connector Mike plans his content in Claude, pulling his Buffer data into the conversation through our MCP (it works with ChatGPT and others too). His starting prompt each month: “Plan a month’s worth of content for my LinkedIn and Threads profiles. Start by pulling my Buffer data from the past year and tell me what’s resonating the most.” Claude then helps him put together a rough plan for the month. 💓 Weekly Pulse Social moves fast, so plans change. The Weekly Pulse shows how many posts he’s shared that week, how follower growth is tracking, and how much engagement he’s getting, which makes it easy to adjust on the fly. 🏷️ Tags Mike tags every launch post when he schedules it, then filters by that tag in Insights to see how those posts performed as a group. All our Substack Notes launch posts are tagged this way, and because each launch has its own tag, he can compare launches against each other. 📊 Reports Results only help if someone sees them. Mike exports reports to share campaign performance with our product and leadership teams, usually as a PNG snapshot since it’s the fastest way to share a win in Slack. CSV, PDF, and Markdown exports are there too. Buffer Insights tracks follower growth, engagement, and impressions across 11 networks, and it’s available on every plan, including free.
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Monthly unique users of the Buffer MCP, which lets your AI agent post to social media for you: June: 1,217 July: 6,663 August: 8,967 September: 17,099 Thank you to everyone drafting, scheduling, and checking on posts from inside Claude, ChatGPT, and other AI tools.
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Four new features for Instagram: add music, collaborators, schedule trial reels, and schedule multiple photos/videos as a single story.
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Replying to @toddsaunders
a free @buffer account lets you hook up your linkedin and can use the api for mcp
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Mentions from X, Instagram and LinkedIn now come into Buffer's inbox, so you can see who's talking about you in one place and reply, like, or resolve each one as it comes in. Filters for date range and sort order make it easy to catch up on anything you missed.
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spent the weekend building a Chrome extension on top of @buffer's API. it’s a little companion app in your browser’s side panel: capture ideas, write posts, check your queue and schedule, without leaving the page you’re on.
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Here’s what’s been on my brain lately when it comes to content creation and social media—an interview with @Buffer theweeklyscrollbybuffer.subs…
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We launched support for @substack Notes in Buffer last week. The results so far: 📈 Almost 3k posts have been shared to Substack Notes 🌎 Top countries: US 🇺🇸 / UK 🇬🇧/ CA 🇨🇦/ VN 🇻🇳/ JP 🇯🇵 / NL 🇳🇱 📤 Posts are shared using a mix of Buffer's app, API, and MCP
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PSA 📣 You can now schedule mixed media posts (images + videos) on @x with Buffer.
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