What would make you walk away from a lucrative tech sales job just months after starting your career?
In this episode of the UGC Industry Podcast, I sit down with @brycemarin to discuss his transition from tech sales to full-time UGC, building an agency, and what brands actually look for when hiring creators.
He also breaks down recurring brand deals, performance bonuses, and the creative skills that help creators stand out.
We also discuss starting UGC alongside a nine-to-five, using sales skills to land clients, and building a career that creates more time for travel and family.
00:36 Meet Bryce Marin: From Tech Sales to UGC
02:12 How His Roommate Introduced Him to UGC
03:11 What Organic UGC Actually Looks Like
05:37 From Creator to Agency Owner
07:44 His First $2.5K Dealâand Doubling His Income
08:49 Quitting Tech Sales and Telling His Parents
09:26 Starting and Growing a UGC Agency
12:06 What Separates Successful Creators
13:24 Helping His Friends Go Full-Time With UGC
15:43 Is UGC More Stable Than a Regular Job?
17:17 Finding Your âWhyâ Beyond Money
18:12 Time Freedom and Scaling Your Income
21:02 Why Creator Communities Matter
22:18 Adapting as the UGC Industry Changes
23:06 Building the UGC Side of Affiliate Network
23:45 Monthly Retainers vs. One-Off Brand Deals
25:57 Professionalism, Hooks and Videos That Convert
27:33 Performance Bonuses and Creators Earning $20Kâ$30K
29:25 Helping Family Members Get Started
31:39 Bryceâs Advice for New UGC Creators
32:46 Final Thoughts and Where to Find Bryce
What do you do when youâre back in your in-lawsâ basement, earning $17 an hour, with a baby on the way?
In this episode of the UGC Industry Podcast, I sits down with Dakota Crane, founder of UGC Revenue Room, to discuss rebuilding his income through UGC, creating content that performs, and turning brand relationships into bigger opportunities.
01:27 Starting Over at $17 an Hour With a Baby on the Way
03:09 Going Viralâand Why He Initially Quit UGC
04:27 Returning to UGC and Landing $5K in Contracted Deals
06:01 How Canvas UGC Has Changed
07:58 Why Your Videos Arenât Getting Views
10:30 His First Viral UGC Video
11:18 Doubling Down on Winning Formats
14:35 Why Most People Never Take Action
17:45 Building UGC Revenue Room
20:57 Attracting Brands Through Reputation
21:48 From UGC Creator to Campaign Manager
24:49 What Campaign Managers Actually Do
26:37 Why UGC Videos Get Rejected
27:56 Managing Multiple Deals With Editors and Systems
29:35 Building a Business to Support His Family
32:40 Turning Results Into More Opportunities
35:24 The Future of Canvas and Traditional UGC
39:28 Dakotaâs Advice for New Creators
41:22 Where to Find Dakota and UGC Revenue Room
Blessed and grateful that people paid us over $100k in a month to learn how to change their lives with UGC. Crazy success stories in this group. I luv UGC.
Hit this while building @artecapp
My creator community is called Content Economy
We have the best UGC creators on earth
Artec is built to make UGC creators even better
Launches Friday lowkey
Why would someone with over 400,000 followers start making videos they donât even post on their own page?
In this episode of The UGC Industry Podcast, I down with Zach Rance, a former Big Brother contestant, content coach, and longtime influencer, to discuss his move into UGC, creating content consistently, and building brand relationships that go beyond a single paycheck.
Zach shares how a $750 offer for two videos introduced him to UGC, why he believes brands are shifting away from traditional influencer deals, and how delivering extra content led to an invitation to Jake Paulâs ranch.
He also walks through the video frameworks he uses to generate ideas and the scripting and editing workflow heâs testing to increase production.
We also explore why older creators can stand out, how a personal brand can attract inbound deals, and the skills Zach believes will matter as the UGC industry becomes more competitive.
00:43 From Big Brother Brand Deals to UGC
02:25 How Social Media Changed the Playing Field
03:19 When the Fame and Brand Deals Slowed Down
05:49 Inside Zachâs Daily Content Routine
06:49 How to Create More Without Overthinking
08:31 Building a Scripting and Editing Team
10:22 Choosing the Right Brands to Work With
12:30 Using Repetition and Data to Improve
13:51 Finding New Formats and Video Ideas
15:33 Zachâs Go-To UGC Video Frameworks
18:23 Creating Content With Your Partner
19:03 How Overdelivering Led to Jake Paulâs Ranch
20:52 Building Long-Term Brand Relationships
22:48 Why Zach Says âInfluencers Are Cookedâ
25:08 The Advantage of Starting UGC After 30
29:07 Building a Personal Brand That Attracts Deals
33:01 Retainers, Commissions and Zachâs Favorite Deals
34:07 Where UGC Is Heading Next
38:48 Zachâs Advice for Getting Started
39:50 Where to Find Zach
Brandon Hien | UGC Creator retweeted
Artec 2.0 got approved today.
The end is near.
UGC creators are about to print money and save time on levels never seen before
Brandon Hien | UGC Creator retweeted
Your 30s are like your 20s, but with more money and less time and energy.
If you do your 20s right, you will have a LOT more money, and only a little less time and energy.
If you do your 20s wrong, you will have only slightly more money, but a lot less time and energy.
What you do in your 20s shadows you for the rest of your life.
Brandon Hien | UGC Creator retweeted
The year is 2021.
The world is still shut down.
You wake up, make coffee, then hop on Discord.
Turn on the PS5 and run Fortnite Squads with your boys.
Get an alert that 3080's restocked at BestBuy.
Hop on 5 different accounts to join the queue, hit on 3 of them, make $3k in 5 minutes.
Back to Tilted Towers.
Life is good.
Brandon Hien | UGC Creator retweeted
Sat down with @BrandonCollabs to talk about my story in UGC and where itâs headed
Take a look đ đ
youtu.be/f1yI_xBP-8U?is=jZu8âŚ
I get more inbounds than 99% of UGC creators and I have the least âbrand friendlyâ page out there
Iâm saying whatever I want, cussing, roasting people, usually shirtless..
I donât even post UGC examples
Itâs because Iâm being myself, so I sound natural
Thatâs what brands want
For 90% of UGC creators, by posting your âUGC examplesâ, youâre just advertising to brands that you suck đđđ
Love,
A UGC creator whoâs never had to do outreach đđ
Asking @byysid where she seeâs the future of UGC going.
Are you guys team base pay or team performance pay?
Let me know below đ
Everybody wants to know, how do I actually make money on Trybe? Youâre about to find outâŚ
In this episode of the UGC Industry Podcast, I sit down with Colin Reich, the founder of Trybeâs #1 agency, UGC Club (formely Vsquad), to discuss performance-based UGC, finding the right brands on Trybe, and becoming a creator brands want to keep working with.
Colin shares how his agency has paid out over $700,000 in creator commissions, why he encourages creators to make 300 intentional video submissions, and how reading your analytics can reveal the difference between a video that flops and one that prints you massive commissions.
He also breaks down smart retainers, finding your unique advantage, and building brand relationships that go beyond one-off videos.
01:02 How Colin Got Started With Trybe
02:06 What Makes Performance-Based UGC Different
04:02 From Creator to Agency Owner
05:19 What Separates Successful Creators
06:32 Finding Your Unfair Advantage
07:20 Reading Analytics to Make Videos That Sell
10:04 How to Choose the Right Brands
12:12 Where Commission-Based UGC Is Heading
14:35 Negotiating Smart Retainers
18:36 Becoming a Creator Brands Need
19:35 Why Your First 300 Videos Matter
21:58 Balancing Quality With Quantity
23:04 Adapting Winning Hooks Across Products
24:14 Black Friday and Q4 Content Strategies
26:34 Building a Community That Takes Action
28:37 From Moving Back Home to a $22K Month
31:55 Building the Future of UGC Club
35:38 Beyond Creating: Coaching and Agency Ownership
38:37 Where to Find Colin
Btw I documented this entire thing live from Day 1 on IG @brandoncollabs.ugc
Iâm kind of an X newbie but I posted on IG every single day of this journey
One of the best things about Canvas UGC and Trybe as opposed to traditional UGC is the ability to travel since you don't need to constantly get shipped new products.
It's actually the new travel content hack lol
As a UGC creator, you're not a content creator
You're a salesperson
And your means of selling is over video
You can make "pretty videos" with cool transitions and camera angles but if they don't convert, you're completely useless to the company
What happens when you stop chasing followers and start creating videos that brands will pay for?
In this episode of the UGC Industry Podcast, I sit down with @ColinMaddenUGC, who built a seven-figure UGC agency at just 22, to discuss his journey from aspiring influencer to full-time UGC creator and agency owner.
Colin shares how a TikTok opportunity he initially thought was a scam led to a $10,000 first month, how existing brand relationships helped him land his first agency client, and why some of his best-performing creators started with no experience.
We also explore the earning limits of stacking retainers, the trade-offs of performance-based deals, and how creators can build a business beyond making every video themselves.
00:37 From UGC Creator to Agency Owner
01:55 Why Colin Stopped Chasing Followers
03:23 Getting Paid to Create Without an Audience
04:09 What Makes a Great UGC Creator
07:43 Making His First $10K Month in High School
11:56 Landing His First Agency Client
12:52 Helping GoWish Reach #1 in the App Store
15:20 Building a Creator Network From Scratch
17:37 How to Get Started With UGC
19:01 What Brands Actually Want From Creators
20:55 Why Professionalism Gives You an Edge
22:36 Breaking Through the Retainer Income Ceiling
23:38 How Performance-Based Deals Work
25:40 Building Systems to Create More Efficiently
27:43 Why Accountability Matters
30:04 Whatâs Next for Colin and Artech
31:55 Final Advice for New Creators
What separates a UGC video that gets ignored from one that takes off?
In this episode of the UGC Industry Podcast, I sit down with Sidney Brant (@Byysid), the queen of viral tech UGC.
Sidney shares how one video generated roughly $41,000 in performance pay across three platforms, what her early low-view months taught her, and why a higher retainer doesnât always mean greater earning potential.
Time stamps:
00:28 How One Video Earned $40,000
01:07 What Is Tech UGC?
02:40 Creative Freedom & Long-Term Brand Relationships
03:44 Batch Filming 14 Videos in Two Hours
05:17 How Sidney Got Started at 17
08:23 Choosing UGC Over a Corporate Job
09:27 Finding Brand Deals Through Cold Outreach
10:23 Why Going Viral Takes Repetition
12:51 What Successful Creators Do Differently
13:42 Delivery, Pacing & Sounding Natural
15:54 Learning From Videos That Already Work
17:23 Growing Demand for UGC Creators
18:13 Why Your First Deal Changes Everything
19:58 View Minimums & How Brand Deals Are Changing
20:43 Performance Pay vs. Monthly Retainers
23:12 Traditional UGC vs. Commission-Based Deals
25:43 Will AI Replace UGC Creators?
28:04 Building Creator Era
28:59 From Campaign Management to Coaching
30:41 Helping Beginners Land Their First Deal
32:16 Why Brands and Creators Struggle to Find Each Other
33:10 Documenting Your UGC Journey
34:09 Advice for Someone Starting Today
36:46 Where to Find Sidney & Creator Era









