Founder/CEO @BevNET, @Brewbound & @NOSHdotcom ∙ @TasteRadio podcast host ∙ beverage/food/CPG nerd∙ ❤️ of cocktails. DM me on LinkedIn not here
Newton, MA
Joined April 2009
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John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Huge ramifications from this across many parts of the sector
RNDC’s Chapter 11 caps a turbulent shift in bev-alc distribution, as SGWS and Reyes grow and suppliers face fewer options, less leverage. 🍺
brewbound.com/news/the-state…
ALT The State of Bev-Alc Distribution: Suppliers Reckon With A Shifting Middle Tier
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Favorite conference of the year. @BevNET LIVE.
Let’s see what’s happening in the beverage world.
Who’s here? @BevNETCraven @bevnetmike @BevnEditor
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Khloé Kardashian joins the “Keeping Up With Khloud” panel at Nosh Live 2025, taking the stage with Air Company co-founder Jeff Rubenstein to discuss celebrity-backed brands, innovation and influence in CPG. 🎤✨ nosh.com/news/events/noshliv…
ALT Nosh Live 2025 in 2 Days: Keeping Up With Khloud Panel Announces Khloé Kardashian to Join Jeff Rubenstein On Stage
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
In short, every state program that has codified Hemp products will shutter. Hemp farmers will go out of business. 330,000 Americans will lose their jobs. There is no "state legal" hemp.
So if this passes what’s the practical effect? @cantripguy - does this mean larger retailers pull back? Smaller retailers stay in the game and gain share under state legal regs like MN?
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
.@SenMcConnell with nothing to lose in his final lap, quietly slips a hemp ban back into the funding bill.
Legacy move: torch a $28B industry, ax 300K+ jobs, fuel black markets, and tell veterans, farmers, & responsible adults to pound sand. Bold way to say “Big Pharma only.”
We ask every other legislator: stand with Americans, not prohibitionists cashing checks from rival industries.
@AppropsGOP @SenateApprops
@SenThomTillis @ChrisCoons @LisaBRochester @SenAngusKing @SenCortezMasto @SenSchumer @RonWyden @SenJeffMerkley @JohnFetterman @SenatorBaldwin @RepMoolenaar
#SaveAmericanHemp #hemphelps
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
New Belgium will test two canned RTDs in 2026: Kirin's Hyoketsu chūhai vodka‑soda (5.8% ABV) in Hawaii & Tampa, and Vandal Cocktails (10% ABV) in AZ, NV, NM & OH. 🍹 bevnet.com/spirits/2025/new-…
ALT New Belgium to Test New Canned Cocktails
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Urban Farmer, backed by Paine Schwartz, acquired cauliflower-crust maker Caulipower 🍕🥦. The brand will remain while tapping Urban Farmer's manufacturing to scale products and distribution. nosh.com/news/2025/pizza-co-…
ALT Pizza Co-Manufacturer Urban Farmer Acquires Caulipower
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Diet Coke Lime is back.
Retro packaging available in 12-pack cans and single 20 oz bottles nationwide while supplies last, starting Oct. 6
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Who’s coming???
We're bringing @bevnet @tasteradio to Chicago on August 14...Come join us (it's free) tasteradio.com/chicago/
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
In today’s functional CPG marketplace, winning requires a distinctive brand making great tasting products in attractive formats with proven benefits in desirable health condition segments.
If you missed yesterday's @BevNET webinar...the free replay 👉 bit.ly/4mLl4cd
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
At BevNET Live on June 11 and 12 in NYC, industry experts will discuss key traits strategics seek in brands during the panel “What Strategics Want,” offering valuable insights for founders aiming to scale. bevnet.com/news/events/bevne…
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
🍺 Trend Alert: Big Beers, Small Packages
Summer's near when big beer BBQ promos start rolling out. Smaller cans & bolder flavors aim to win coolers & cookouts.
newsletter.bevnet.com/subscr…
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
The energy drink market just got a little smaller, as Celsius Holdings announced today it has agreed to acquire competitor Alani Nu for $1.8 billion, comprising a mix of cash and stock. ⚡💰
bevnet.com/news/2025/celsius…
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
President Donald Trump’s plans to impose 25% tariffs on imports from Mexico and Canada have been postponed, temporarily averting a trade conflict that targeted American alcohol. bevnet.com/spirits/2025/spir…
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Trump plans 25% tariffs on Canada & 10% on China, but Mexico gets a one-month pause after border deal. Impacts on beer industry to follow 🍺
brewbound.com/news/trump-exp…
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Molson Coors donates $100K to California wildfire relief efforts, supporting first responders and service-industry workers in Southern California. Coors Banquet and ZOA Energy are assisting firefighters and local teams. bevnet.com/pr/2025/01/14/mol…
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
“I can’t fault [Coke and Pepsi] for trying, but I think they generally miss what actually makes the challenger brand successful: the brand itself,” @BevNETCraven said.
🥤 Coca-Cola and PepsiCo are joining the gut health trend. Coca-Cola is coming into the category with Simply Pop, a new soda offering under its Simply banner while PepsiCo is reformulating its functional sparkling water brand Soulboost.
adage.com/article/marketing-…
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Coca-Cola’s answer to Olipop 🤭👀‼️
this is probably gonna tank
Pepsi is also getting into the space
according to @BevNET
Pepsi tried to go after Recess
and their line tanked —
I know POPPI is sweating bullets with
that burn and no acquisition in sight 😂
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
BRĒZ won the @BevNET Live
Best of 2024: Rising Star award! 🏆⭐️
Ty @BevNETCraven & team—grateful for all you do for the beverage industry! 🥂
John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ retweeted
Meet the innovators shaping the future of food 🌍🍴. The 2024 NOSH Best Of Awards honor leaders and brands defying challenges to create a more sustainable, equitable industry. Explore the winners: nosh.com/awards/2024
#FoodInnovation #Sustainability #CPG