Managing Editor @BevNET bka Marty

Boston, MA
Joined September 2022
Don’t check me check your cordyceps
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Martín Caballero retweeted
Kids drinks adopt adult health trends — hydration, no seed oils and added protein — blurring lines between kid and adult beverages. bevnet.com/news/2025/the-par… 🧃💧
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Martín Caballero retweeted
John Mulaney partners with Years, the Midwest non-alcoholic beer, as it launches a national campaign to reframe NA beer and expand distribution. bevnet.com/pr/2025/10/01/joh… #NAbeer 🍺
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As everyone fawns over non-alc, it can actually end up helping make alcohol more of an occasion. Smart move by @JetBlue to team up with @ArcherRoose on a signature in-flight cocktail. Lots of runway (PUN INTENDED ✈️)
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#UFC lightweight fighter Michael Chandler has partnered with @phormenergy , the joint #energy drink venture backed by Dana White, 1st Phorm and Anheuser-Busch. AB has also invested an additional $1M to scale Phorm production capabilities at its LA brewery.
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Power move by @AldiUSA. Watch what a simple smart design update can do to clean up the perception that Aldi's wonky assortment of PL brands are somehow off-brand or sketchy. The chain is already ripping and this is more wind in the sails.
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I'd sit in the smoking section if there's no AI 😶‍🌫️
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Martín Caballero retweeted
Slate raised $23M for its canned milk brand, signaling momentum in the beverage category. Hosts also recap a San Francisco meetup of industry insiders and early-stage founders. 🥛 bevnet.com/news/2025/taste-r…
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Diet Coke Lime is back. Retro packaging available in 12-pack cans and single 20 oz bottles nationwide while supplies last, starting Oct. 6
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“Variety packs and fresh flavors" helped @CelsiusOfficial become the best-selling 🔝 RTD #energy drink on Amazon Prime Day (18.4% one-week share) per Zacks 📦 #CPG #beverage #celsius
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Martín Caballero retweeted
Nosh Live 2025 returns to L.A. on Dec. 4–5 with case studies, panels, investors, retailers and networking opportunities. nosh.com/news/events/noshliv…
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Protein coffee has been done before... but you'd never know it from looking at my inbox 👀
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Martín Caballero retweeted
If they lie about meaningless shit, they lie about everything.
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Martín Caballero retweeted
Magic Mind secured $12.4M of a nearly $16M funding round as the mental-performance shot maker expands its retail footprint. 🧠💵 bevnet.com/news/2025/magic-m…
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