
Managing Editor @BevNET bka Marty
Boston, MA
Joined September 2022
- Tweets487
- Following576
- Followers438
- Likes533
Martín Caballero retweeted
Kids drinks adopt adult health trends — hydration, no seed oils and added protein — blurring lines between kid and adult beverages. bevnet.com/news/2025/the-par… 🧃💧
Martín Caballero retweeted
John Mulaney partners with Years, the Midwest non-alcoholic beer, as it launches a national campaign to reframe NA beer and expand distribution. bevnet.com/pr/2025/10/01/joh… #NAbeer 🍺
As everyone fawns over non-alc, it can actually end up helping make alcohol more of an occasion. Smart move by @JetBlue to team up with @ArcherRoose on a signature in-flight cocktail. Lots of runway (PUN INTENDED ✈️)
Martín Caballero retweeted
Once Upon a Farm files for an IPO; number of shares and price range not yet determined. Goldman Sachs & J.P. Morgan named lead underwriters. 👶📈 nosh.com/news/2025/once-upon…
#UFC lightweight fighter Michael Chandler has partnered with @phormenergy , the joint #energy drink venture backed by Dana White, 1st Phorm and Anheuser-Busch.
AB has also invested an additional $1M to scale Phorm production capabilities at its LA brewery.
Power move by @AldiUSA. Watch what a simple smart design update can do to clean up the perception that Aldi's wonky assortment of PL brands are somehow off-brand or sketchy. The chain is already ripping and this is more wind in the sails.
Whole Foods coffee cooler is hittin @WanderingBearCo @equatorcoffees
Martín Caballero retweeted
Slate raised $23M for its canned milk brand, signaling momentum in the beverage category. Hosts also recap a San Francisco meetup of industry insiders and early-stage founders. 🥛 bevnet.com/news/2025/taste-r…
Diet Coke Lime is back.
Retro packaging available in 12-pack cans and single 20 oz bottles nationwide while supplies last, starting Oct. 6
“Variety packs and fresh flavors" helped @CelsiusOfficial become the best-selling 🔝 RTD #energy drink on Amazon Prime Day (18.4% one-week share) per Zacks 📦 #CPG #beverage #celsius
Yet stock dropped for 3x consecutive day on Mon, (-6.19%/closing ~$51.34) as "investor funds fled to artificial intelligence stocks amid new developments in the booming sector." insidermonkey.com/blog/celsi…
Martín Caballero retweeted
Nosh Live 2025 returns to L.A. on Dec. 4–5 with case studies, panels, investors, retailers and networking opportunities.
nosh.com/news/events/noshliv…
Martín Caballero retweeted
Magic Mind secured $12.4M of a nearly $16M funding round as the mental-performance shot maker expands its retail footprint. 🧠💵 bevnet.com/news/2025/magic-m…
















