Exploring the human psyche and personal success 🧠🐶💪 Psychologist, mindfullness advocate and future personal coach.
London
Joined June 2023
- Tweets1.1K
- Following149
- Followers12
- Likes7.6K
BrooksBrainwaves retweeted
Venture capital is more broken than ever today.
VCs don’t want revenue. It is a dirty word.
Or it is until $100M ARR+ and a clear breakout winner.
So you need to tell a really compelling story in a hot market, with no revenue, because hey, then there is nothing for the HBS grad VC to scrutinise pointlessly.
Or you want $100M+ growing fast where the VC can spend no time on your data because it is “hot” and fight endlessly for a scrap of the round.
So many amazing companies are falling through the cracks. It is sad.
The mimicry of the venture market is letting us down right now.
It is time for a generation of “pickers” true artisans to rise up.
BrooksBrainwaves retweeted
Big upward shift in UK inflation today, to 3.5pc, from 3.1pc. Services inflation has picked up to 3.7pc and “core” inflation has also risen - to 2.8pc, highest since May. Another signal that #MPC should raise rates in November.
BrooksBrainwaves retweeted
I spend a lot of time asking where a startup can build a valuable business as the big AI companies get more capable.
We have to answer that question for ourselves at Flybridge, too. If all the value ends up inside a handful of platforms, why would someone put money into an early-stage venture fund? One place I keep looking is work that requires a lot of attention from a specific kind of customer.
Meta recently announced Muse for Small Business, so the big companies clearly have an interest in this market. A broad product like Meta’s still has to decide how much effort to spend on the small thing that happens twice a month in one kind of business.
For that customer, getting the small thing right might be a big part of whether the product is useful. An entire company could be built around understanding that work and taking responsibility for doing it well.
That's what I’d like to understand from founders in this space. How much do you know about your customer's day, and what will they keep needing from you as the frontier models improve?
If you know someone building AI for a really small/specific niche, send them my way.
Tag them below, or DM me!
BrooksBrainwaves retweeted
A high level trait is being able to reset very quickly
An L, a break up, a deal collapsing, people trying to annoy you
Whatever it is...
Train your reset muscle to simply keep it moving
BrooksBrainwaves retweeted
writing "we deliver results that exceed expectations" on your homepage is the weakest sentence a business can publish
it comes down to self talk vs outside proof
a stranger on your homepage has zero experience with you so the only thing they can measure you against is what somebody else reports
and buyers question everything now so they skip your adjectives and go hunting for a human who said something checkable
which is why the testimonial slider every cheap agency ships with five stars and "jm" under the quote does fuck all
the visitor sees initials and assumes you typed it yourself on a tuesday night
claim + real name + specific detail = proof
bad
"amazing service highly recommend"
good
"the bathroom was finished on friday like he promised and he sent a photo after every step" with the full name and face of the client right next to it
same happy client and one version gets read while the other gets scrolled past
the strongest version of all lives on a review platform you cannot edit because the visitor knows you had zero hand in it
so pull your best reviews from that platform straight onto the homepage with the full names left on
BrooksBrainwaves retweeted
forcing someone's actual problem into a predefined six weeks because that's the package you already built is backwards logic that probably costs more trust than it saves time
BrooksBrainwaves retweeted
if you're between 20-40 y/o, become exceptional or hire someone who's exceptional at:
1. world-building
2. distribution
3. taste
4. marketing
5. human psychology
the ability to understand what resonates with people will soon become the most valuable advantages you can have
BrooksBrainwaves retweeted
Maybe France should try a wealth tax?
Oh wait, it did that already & they lost €7bn
So maybe it’s time to cut some spending instead
BrooksBrainwaves retweeted
UK VAT on electricity. No netting of imported against exported electricity.
Import 1KwH of electricity at 30p Export 1KwH back at 30p to the grid and you are down 5%VAT on the imported part.
1.5p/unit in tax. Yet you have had no value from the power you simply 'helped the grid'.
BrooksBrainwaves retweeted
Find potential clients in the questions people ask under LinkedIn posts.
Use AI to pull out the relevant people, check their businesses and draft a useful response.
Here's how:
1. Search LinkedIn for posts about the problem your service solves.
Save the URLs of posts where people describe their own problems or ask for help in the comments.
2. In Apify, search for:
“Post Comments & Engagements Scraper for LinkedIn | No Cookies” by API Maestro.
Give it those post URLs. Export the comment text, author, profile URL, date and comment link.
3. Give the export to an AI with web access, along with your service and ideal-client criteria.
Paste this:
“Find potential clients for this service: [service + outcome].
We work with: [company type, size and location].
Read these LinkedIn comments.
Keep people who describe a current problem in their own business, or ask for help with something our service solves.
Exclude generic praise, hypothetical discussions and people promoting their own service.
For each match:
→ Quote their exact words and link to the comment.
→ Explain how our service relates to the problem.
→ Check their current role and company against our client criteria using public sources. Flag anything you can't verify.
→ Draft a short, useful response that answers their question before offering help.
Return: person, company, website, exact comment, source, reason they're a fit and response draft.
Use comments from the last 30 days. Remove duplicates. Don't assume a budget or buying decision from a comment.”
4. Check the matches and response drafts before replying.
The image shows an example of the question to look for and how you could answer it 👇
BrooksBrainwaves retweeted
$109.8k in confirmed revenue for this client, 60 days in...
all starting with our X posts
3 million impressions so far
multiple viral articles going out for him every week
he's the go-to name in his niche now
all off the back of our X content system running on his account
we're genuinely one of the best in the game at this right now lol
BrooksBrainwaves retweeted
Your buyer gives you about 5% of their buying time.
Gartner found buyers in big B2B purchases spend about 17% of their buying time with sellers.
Split across 3 companies, that's roughly 5% each.
So 1 sales call was never going to carry the whole thing.
Selling can still feel easy.
IF DONE RIGHT.
I spread the work out:
1. Send something built for them first
Before any call, the company gets a plan made just for them.
I want them to see how I think before I ask for an hour.
It's hard to feel pitched by something clearly made for you.
2. Follow up with something useful
"Just checking in" is where it starts to feel pushy.
Every follow up should hand them something they can use.
That's how you stay in the conversation without chasing it.
Do both and the call is just 2 people figuring out if it's a fit.
BrooksBrainwaves retweeted
I'd guess plenty of 10K accounts would trade places with a profitable 1K account.
BrooksBrainwaves retweeted
🦔Consumer prices rose 0.6% in September and 3.7% from a year ago, up from 3.4% in August and above forecasts. Gasoline jumped 9.1% in one month and made up more than half the increase. Core inflation, which leaves out food and energy, climbed to 2.6% from 2.4%.
My Take
Interest rates can’t do much about gas prices tied to a war. The core number gives the Fed a reason to keep hiking anyway, because it shows higher prices spreading past the pump. Fuel feeds into shipping and groceries with a lag, and AI adds its own push through memory chip prices and power bills.
Anyone who got a 3% raise this year lost ground. My thoughts are that the Fed hikes once more before year end, the 10 year stays above 5%, and mortgage rates stay above 7% well into next year. Renters and anyone carrying a credit card balance feel it first, because their costs reset fastest. For most families, paying down variable rate debt is the surest return available right now.
Hedgie🤗
