From €1.8K/month to €5.5K/month - Here’s how I fixed an E-Commerce stores website: Refined Berlin had everything in place for success. - A strong brand. - Great products. - Consistent traffic. But their website was failing to convert visitors into buyers. Their conversion rate sat at a brutal 0.04%. Sales barely hit €1,800/month. They weren’t struggling because of bad products. They were struggling because their website made buying too hard. It was hard to navigate. No clear path to purchase. Too many friction points. Customers landed on the site, got confused, and left without spending a single cent. So I tore it down and rebuilt it from the ground up. Instead of just making the site "look better", I redesigned it to actually sell: - Simplified navigation so customers could find what they wanted fast - Psychology-driven layout that guided visitors toward checkout - Frustration-free buying process that made purchasing feel effortless The result? - Sales skyrocketed from €1.8K/month to over €5K (and the month isn’t over yet) - Conversion rate jumped from 0.04% to over 1.05% - Returning customer rate climbed to 8.22% Refined Berlin didn’t need more traffic. They needed a website that actually converted the traffic they already had. Now, instead of bleeding potential buyers, their website is making them money 24/7. If your site isn’t converting, you’re losing sales every single day. Fix that.

there are only 3 volume levels on a homepage and most owners crank every single element to the loudest one their logic is that everything on the page matters so everything should stand out which leaves the visitor with five things screaming at once because the eye goes wherever size and contrast and color pull it first and when everything pulls equally it bounces around and lands on the back button the cheap agency template does exactly this shit with a giant headline a giant subhead and a giant button in the same bold font all fighting for one spot here is the order that actually works #1 one loud thing usually the headline because it decides whether anyone keeps reading a stranger with 14 followers commented on a website i rebuilt this week that the heading grabbed his attention immediately and that is what a single loud element does to someone scrolling fast #2 the supporting tier the subhead and the proof and the button live here and the button gets the one accent color on the page so the eye finds it second #3 the quiet details footer links and fine print and small labels go smaller and lighter so they wait for whoever goes looking squint at your homepage until it blurs and whatever you still see is what you told people matters

built this landing page for a strength and conditioning coach

conspiracy theory but the back of your head has its own sensor for strangers and it only shuts up once your eyes report back i sat in a three hour lecture tonight with a row of people behind me that i hadnt looked at yet the whole first half my attention kept sliding to the back of my neck and every whisper and laugh behind me got filed as being about me even though it obviously wasnt then in the break i turned around and finally saw who was sitting there and the second half was completely calm with the exact same people whispering the exact same amount the only thing that changed in that room was that my eyes had sent the faces over to whatever part of me was running the scan so i believe the back of your head treats an unseen face as a threat by default and keeps a slice of your attention locked on it until it gets real data which would also explain why the back row of every lecture hall fills up first because sitting there means the sensor has nothing behind it to watch and the same scan is what makes a stranger standing behind you in a line fucking unbearable until you glance back once

my brain has a second operator that runs my body for a few seconds every morning today it turned my alarm fully off while the real me was sure i hit snooze i woke up at 8:32 with zero memory of that choice

new site for a ghostwriting agency

a few days ago two leads of a group i just joined asked me what i expected from them i gave them the default answer about good communication and then they went deeper and asked how i expected the tasks and the whole thing to go and i told them straight up that i had zero expectations for that they looked at me like i said something weird but it was the most honest answer i could give an expectation is a standard you hold for how someone else will act and you can only build that standard out of something you already lived through i had never been in that team or anything close to it so my brain had nothing to measure them against same thing happened the first time i sat in front of a new lecturer this semester i walked in with zero opinion on how he would structure his slides or deliver anything he turned out to be boring as shit and i only knew that after the fact and that first lecture is exactly what gave the second one a bar to clear because now i had something real to compare it to people who invent expectations for stuff they never touched end up mad at reality for failing a rule they made up in their head walking in blank and letting the first round write the rule is so underrated btw

made this site for a motion design studio