Analytics Infinity retweeted
Why and How to do Cross Validation for Machine Learning @GeorgeSeif94 buff.ly/2W4k3TV
Analytics Infinity retweeted
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
Analytics Infinity retweeted
"Over time, #machinelearning algorithms learn what is most effective, and they learn what is the most impactful. And that's a revolutionary change to how human beings will make decisions in the future." – @rwlord. ibm.co/2LQXopg
Analytics Infinity retweeted
In the time since the MIT-IBM Watson AI lab launched in fall of 2017, it has received 186 proposals from 23 departments and centers. Learn how far the lab has progressed via @Forbes: ibm.co/2NWhAqv
Analytics Infinity retweeted
#AI is a common tool used to tackle non-traditional challenges with less easily-definable objectives. How do we ensure the results are value-driven? Learn more ► ibm.co/2VI4aRS
Analytics Infinity retweeted
What's the current state of affairs in #AI research? @eetimes set out to interview leading experts in the field, including @IBMResearch's AI Ethics Leader @frossi_t to help address top questions people have. Learn more ▼ ibm.co/2W4AFdr
Analytics Infinity retweeted
"Deciphering Breast Cancer Heterogeneity Using #MachineLearning" Learn more: ibm.co/2Hpr0pC
Analytics Infinity retweeted
Natural Language Processing - just one of @VentureBeat's list of the top five trends in #BusinessIntelligence today: ibm.co/2LGQ7s1 What would you add to this list?
Analytics Infinity retweeted
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
Analytics Infinity retweeted
Most of us don't have a clear understanding of the connection between smell, taste, and psychology. Listen to #NASmember Linda Bartoshuk explain more about how we sense the world around us and the impact on our perceptions. geneticliteracyproject.org/2…
Analytics Infinity retweeted
Three key strategies to employ #AI where it’s most effective and when it can help solve talent shortages in your company - read more via @Entrepreneur: ibm.co/2Ly0IFJ
Analytics Infinity retweeted
🎙Tune in to the latest #MakingDataSimple podcast episode to catch @amartin_v in conversation with Guy Taylor, Head of Data at @Nedbank, about the banking industry and how #MachineLearning practices and #data-driven intelligence have impacted it: ibm.co/2W6cOtM
Analytics Infinity retweeted
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
Analytics Infinity retweeted
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
Analytics Infinity retweeted
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
Analytics Infinity retweeted
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
Analytics Infinity retweeted
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
Analytics Infinity retweeted
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
Analytics Infinity retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
Analytics Infinity retweeted
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.























