It's all about data and what you can get out of it.
New Jersey, USA
Joined November 2016
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This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
comScore's Dr. Magid Abraham on Online Ad Economics at 2012 IAB Annual Leadership Meeting: youtube.com/watch?v=A0x3Lxim…
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Paley Dialogues: Getting the Jump on Mobile Advertising: youtube.com/watch?v=txjfwh8Y…