Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
"China's Brave New World Of AI": forbes.com/sites/arthurherma…
The power of artificial intelligence (#AI), the automation of labor and #Bigdata: foreignaffairs.com/articles/…
How to apply Big Data (#bigdata) and artificial intelligence (#AI) to optimize digital marketing, by @McKinsey : mckinsey.com/business-functi…
Replying to @comcast
@Comcast is bidding for @21CF: cnbc.com/2018/06/13/comcast-…. What are the implications for digital marketing? Will this kind of merger, if successful, call for more #ArtificialIntelligence and machine learning in 21st century transformation of marketing and advertising?
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Big data and machine learning: "the ability to leverage large amounts of data for machine learning tasks is a must-have skill for practitioners at this point" (Matthew Mayo, @KDnuggets) kdnuggets.com/author/matt-ma…
Is there truth in social media in the digital age of big data, #AR, and bots:
huffingtonpost.com/advertisi…
Startup: digital marketing and advertising, driven by artificial intelligence and machine learning. Topic modeling with #Java, #Python; sentiment analysis with Java; social media strategy for #CRM; etc. leadinganalytica.com/
What are the indispensable roles of principal component analysis (#PCA) and singular value decomposition (#SVD) in analyzing massive data sets from augmented reality (#AR) and #IoT ? What is the relationship between PCA and SVD? math.stackexchange.com/quest…
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Statistical #NLP finds an irreplaceable place in #AR, #IOT and #AI platforms that thrive on big data, using machine learning. However, computers still do not have the aritificial intelligence that Alan Turing had in mind: medium.com/archieai/the-powe…
The value of natural language processing (#NLP) in augmented reality (#AR) and artificial intelligence-styled machine learning #bigdata applications: xitter.cf/MarketingText/status/9…
The role of natural language processing (#NLP) with #bigdata in artificial intelligence (#AI), augmented reality (#AR) and machine learning: hackernoon.com/overview-of-a…
comScore's Dr. Magid Abraham on Online Ad Economics at 2012 IAB Annual Leadership Meeting: youtube.com/watch?v=A0x3Lxim…
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Paley Dialogues: Getting the Jump on Mobile Advertising: youtube.com/watch?v=txjfwh8Y…
The Next Big Thing in Tracking and Measurement: youtube.com/watch?v=mNgqecgV…
comScore Panel: Art & Science of Media Analytics: youtube.com/watch?v=Y0KwOuli…




