AdLedger retweeted
.@BowenCraggs write up on @Verizon's Full Transparency initiative. bit.ly/2P6XMlY #blockchain #CryptoRTB @madnetwork_ @hugeinc @AdLedgerOrg @ChristianaCacc @madhivetech
AdLedger retweeted
In this episode of The Ad Platform, Christiana Cacciapuoti, executive director at AdLedger, joins Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and more: emrktr.co/30slqvm
AdLedger retweeted
Spoke with @ChristianaCacc of @AdLedgerOrg about #cryptoRTB. It could be a gamechanger. #openRTB #blockchain #cryptography @AdMonsters admonsters.com/what-is-crypt…
AdLedger retweeted
#CryptoRTB is an open-source extension to #OpenRTB protocol that uses blockchain and cryptography to increase the integrity of the digital media ecosystem. - @ChristianaCacc @AdLedgerOrg #blockchain admonsters.com/what-is-crypt…
AdLedger retweeted
We sat down with Christiana Cacciapuoti (@ChristianaCacc), Executive Director at @AdLedgerOrg, to discuss the launch of #CryptoRTB and how it will help solve some of the biggest problems in #advertising - #privacy, #fraud, transparency
AdLedger retweeted
The North Carolina #Blockchain Initiative is excited to welcome @ChristianaCacc & @MsCarleeJean of @adledger for an industry webinar on July 28th! Stay tuned for more details! @BlakeBrewerNC @LtGovDanForest @DanSpuller @FarukOkce @ericporper @John_TrustStamp @The_EJWilder
Worldwide spending on blockchain solutions has a forecast annual growth rate of 76% and is expected to reach $12.4 billion in 2022. Learn more about blockchain tech’s potential applications in @ANAmarketers report “Blockchain: Trusted and Transparent.” bit.ly/3fDnBC0
AdLedger retweeted
“Digital advertising is still suffering from the same issues of transparency, fraud and fragmentation,” says @AdLedgerOrg executive director Christiana Cacciapuoti. bit.ly/2TGFojm
AdLedger retweeted
The biggest problem with the way the ad ecosystem works is 3P cookies and now they’re going away @ChristianaCacc @AdLedgerOrg #PubForum #PubForum50
AdLedger retweeted
Great thread. This idea of 1:1 measurement being unnecessary for marketer accuracy is basically differential privacy, an interesting form of cryptography. Excited to see how these systems evolve now that regulators and consumer demand are forcing change
AdLedger retweeted
TVREV sat down with @ChristianaCacc, the Executive Director at @AdLedgerOrg, to learn more about the consortium’s fraud findings & how members like @PublicisGroupe, @Omnicom, @Hersheys, and @Hearst are working together & using #cryptography to fight it. tvrev.com/what-are-the-predo…
AdLedger retweeted
At #CES2020? Catch Ken Norcross, our Director of Business Development, at the @AdLedgerOrg “Conversation and Cocktails: CTV Edition” event today at 4pm.
AdLedger retweeted
Ken Norcross, our Director of Business Development, will be there! #MediaFuel
Heading to CES next week? Don’t miss our session- Conversation and Cocktails: CTV Edition! We’ll break down how it's bought and sold, present our updated research on fraud in OTT, and explain how to keep your brand safe as fraudsters evolve. Register here: buff.ly/2Z1twcG
AdLedger retweeted
For those heading to CES, @AdLedgerOrg will be hosting a happy hour where we'll present our research on this important topic. More importantly, there will be cocktails and snacks. Sign up here! eventbrite.com/e/cocktails-a…
AdLedger retweeted
Thanks @pubexec for publishing my thoughts on how technical standards that leverage cryptography can power a world where consumer privacy and media profitability can coexist. pubexec.com/post/technology-…
AdLedger retweeted
Blockchain will dissolve the need for advertisers & marketers to use auditing software weeding out fraudsters employing click-&-view bots — 1 of the biggest adtech concerns for publishers, agencies & brands, according to @AdLedgerOrg /@madhivetech report. forbes.com/sites/theyec/2019…
AdLedger retweeted
"More sophisticated initiatives are starting to emerge such as @AdLedgerOrg which has united @PublicisGroupe, @Omnicom, and more, to provide an open forum for collaboration on how the technology could be used with cryptography." @seb_joseph digiday.com/uk/a-single-sour…
AdLedger retweeted
If #blockchain is the infrastructure that underpins #Bitcoin and other cryptocurrencies, #cryptography is the infrastructure that underpins blockchain. Here's our guide to everything you ever wanted to know about cryptography. admonsters.com/what-is-crypt…
AdLedger retweeted
Everything you ever wanted to know about cryptography and digital media but were afraid to ask - @AdMonsters @ChristianaCacc @AdLedgerOrg admonsters.com/what-is-crypt…
AdLedger retweeted
“OTT is booming, offering advertisers the opportunity to apply #datadriven planning, targeting and measurement methodologies from the digital ecosystem to television” -- @AdLedgerOrg’s @ChristianaCacc in @MarTechSeries martechseries.com/sales-mark…