Father. Digital marketing/comms pro. Verizon Storyteller. Outdoor sports fan, MMA student, real estate investor & avid self-dev/psych reader. All opinions=mine.
Basking Ridge, NJ
Joined December 2008
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Worth reading: Think AI was impressive last year? Wait until you see what’s coming. vox.com/future-perfect/2023/… via @voxdotcom
Top 5 trends for the future of marketing bit.ly/3SstIN3 via @TTBusinessTech
"...the unifying factor is that the metaverse will be experiential...a place where you spend time. For that reason, marketers must focus on telling more satisfying stories that appeal to the heart as much as the head." 2023 trends corp.smartbrief.com/original…
Love the Colgate example... 3 Questions to End Strategic Drift in Marketing skyword.com/contentstandard/…
7 Content Marketing Takeaways From 4.6 Million B2B Downloads convinceandconvert.com/conte…
"What we think of as traditional media placements may even evolve into content placed within these communities or brand representatives receiving an invitation to talk on a platform like Discord within their area of expertise." prsa.org/article/4-things-pr…
"Now, the mean across
all categories surveyed is closer to 80%-20% in favor of emotional over
rational appeals." adage.com/article/marketing-…
Want to Scale Your Content Strategy? Hiring Isn't the Answer contentmarketinginstitute.co… via @cmicontent
Great piece... What Is Social Media 2.0? Simple Explanation And Examples via @forbes forbes.com/sites/bernardmarr…
This stuff is the wild west right now...fascinated by the hype, risk and opportunities. "Twitter's Coming NFT Profile Display Option Moves to Next Stage of Testing" socialmediatoday.com/news/tw… via @socialmedia2day
"Persuasion is an art..." What Neuroscience Tells Us About Social Media Marketing @MarketingProfs marketingprofs.com/articles/…
Short form vid and audio w/in top 5... The Top 5 B2C Marketing Trends of 2022 [New HubSpot Blog Data] blog.hubspot.com/marketing/b… via @HubSpot @martinabretous
.@PRSA well said in your Oct 2021 edition — storytelling is a permanent part of communication, regardless of channel…even in 2041…and that’s why I’ve fallen in love with it! 🙌 “One that that won’t change is the need for storytelling.”
Finally... Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format socialmediatoday.com/news/in… via socialmedia2day
Great read about the ups and downs of influencer marketing for brands... For influencer marketing to drive sales, trust must translate to real strategies marketingdive.com/news/influ… via @marketingdive
Waited too long to listen to this great book… “The person who fails the most, usually wins.” @ThisIsSethsBlog
.@ThisIsSethsBlog Poke the Box has been on my reading list for far too long and, as always, Seth freaking delivers EVERY TIME! Man can this guy package and ship insights and knowledge.
AR and social shopping = wildfire when this actually matures... "By 2023, the AR market is project to be generating $70-$75B in annual revenue." 8 Social Media Marketing Trends and Predictions for 2022 and Beyond [Infographic] socialmediatoday.com/news/8-… via socialmedia2day
